amy dubin: designing in a bubble

Designing in a bubble?

Amy Dubin : Ringleaderpdx

ArchitectureIndustrial DesignHuman Factors & ErgonomicsInteraction DesignMotion DesignCommunication DesignInformation ArchitectureUX DesignSoftware DevelopmentGenerative DesignData & Info VisualizationApplication DesignGuidance SystemsDigital SignageContextual RequirementsSpatial ExperienceMedia InteractionsScenario DesignSound DesignWriting/Content Strategy...and more!!

Ideation

Great Idea! What do you think? Design theory

Time: 1 hour-1 lifetime

Design

Sketches

Time: 1 month-years

Design

Sketches

Prototyping

Time: 1 month-years

DesignSketches

Prototyping

UX

Time: 1 month-years

DesignSketches

Prototyping

UX

ProductProduct

Time: 1 month-years

NOW WHAT?

• You do not know• You do not care

Wrong Answer!

ProductDays

Months Years

Money

A product is not a business.

Design Technology Business

Awesome VintageBike

What does that have to do with the price of tea in China? Supply/Demand

BizX

Growth potential

Target market

Stop!This already

sounds horrible.

What do you need to know?

Marketing (who, what, where,

when and why)

Economics (supply and

demand)

Time(Longevity and Sustainability)

Help(Knowing when and who to ask)

Business Basics

Fear is costly, and it

gets ugly.

Real ugly.As in, real

costly.

Where do you fit?

UX

Logistics

Business

Plan

GraphicDesign

Back-End

Design

Marketing

PR

Creation

CustomerService

Legal

Finance

Hire professionals for thingsyou do not want to do:

*Business Plan*Legal*Marketing Strategies*Financial Planners*Developers

Meetup.com Portland Groups

TechCreativeBusinessCrossover

2230

1019

Calagator!

Google Groups, annoying, but...

Business

TechnologyDesign

We’re all connected. No, really.

Local

NationalInternational

We’re all connected. No, really.

Designing in a bubble?

Amy Dubin : Ringleader Communications@ringleaderpdx : amy@ringleadercommunications.com