amy dubin: designing in a bubble
TRANSCRIPT
Designing in a bubble?
Amy Dubin : Ringleaderpdx
ArchitectureIndustrial DesignHuman Factors & ErgonomicsInteraction DesignMotion DesignCommunication DesignInformation ArchitectureUX DesignSoftware DevelopmentGenerative DesignData & Info VisualizationApplication DesignGuidance SystemsDigital SignageContextual RequirementsSpatial ExperienceMedia InteractionsScenario DesignSound DesignWriting/Content Strategy...and more!!
Ideation
Great Idea! What do you think? Design theory
Time: 1 hour-1 lifetime
Design
Sketches
Time: 1 month-years
Design
Sketches
Prototyping
Time: 1 month-years
DesignSketches
Prototyping
UX
Time: 1 month-years
DesignSketches
Prototyping
UX
ProductProduct
Time: 1 month-years
NOW WHAT?
• You do not know• You do not care
Wrong Answer!
ProductDays
Months Years
Money
A product is not a business.
Design Technology Business
Awesome VintageBike
What does that have to do with the price of tea in China? Supply/Demand
BizX
Growth potential
Target market
Stop!This already
sounds horrible.
What do you need to know?
Marketing (who, what, where,
when and why)
Economics (supply and
demand)
Time(Longevity and Sustainability)
Help(Knowing when and who to ask)
Business Basics
Fear is costly, and it
gets ugly.
Real ugly.As in, real
costly.
Where do you fit?
UX
Logistics
Business
Plan
GraphicDesign
Back-End
Design
Marketing
PR
Creation
CustomerService
Legal
Finance
Hire professionals for thingsyou do not want to do:
*Business Plan*Legal*Marketing Strategies*Financial Planners*Developers
Meetup.com Portland Groups
TechCreativeBusinessCrossover
2230
1019
Calagator!
Google Groups, annoying, but...
Business
TechnologyDesign
We’re all connected. No, really.
Local
NationalInternational
We’re all connected. No, really.
