amy mitchell deputy director pew research center’s project for excellence in journalism...

Amy MitchellDeputy Director

Pew Research Center’s Project for Excellence in Journalism

asmitch@journalism.org

The Future of the Press:Challenges & Opportunities

92% GET NEWS FROM MULTIPLE PLATFORMS

People Today are News Grazers

HOW MANY NEWS SITES USERS VISIT DAILY

But not Aimless Wanderers

HOW OFTEN USERS GET NEWS OR INFORMATION FROM SOURCES

News Online is Frequent…

56% BEGIN WITH A NEWS AGGREGATOR OR PORTAL

Social…Search-based…

3 MINUTES 6 SECONDS PER SESSION

…and Quick

26% OF AMERICANS ACCESS NEWS ON THEIR CELL PHONES

Going Mobile

Newspaper Circulation in Decline

Print Advertising Revenue in Greater Decline

Classified and Retail Advertising Tumbles

1. DECOUPLING OF NEWS AND ADVERTISING

2. NO DOLLAR FOR DOLLAR VALUE

3. 79% NEVER CLICK ON ADS FROM NEWS SITES

Online Advertising Revenues Fall Short

Print Ads Account for 90% of Total Ad Revenue

• STAFF DOWN BY MORE THAN 30% SINCE 2000

• $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006

• ½ OF STATES NO LONGER HAVE STAFF IN D.C.

Newspaper Newsrooms Shrinking

Shrinking News Content

• PARTNERSHIPS

• PRO – AM RELATIONSHIPS

•FREELANCE REPORTERS

•NON-NEWS REVENUE STREAMS

New Experiments

SAVED BY THE TABLET?

JOURNALISM AS A SERVICE

Journalism in the 21st Century

1. AUTHENTICATION

2. A WATCH DOG

3. WITNESS BEARER

4. FORUM LEADER

5. SENSE MAKING

6. SMART AGGREGATION

7. EMPOWERER

8. ROLE MODEL

Eight Functions of Journalism

Amy S. MitchellDeputy Director

Pew Research Center’s Project for Excellence in Journalism

Journalism.orgasmitch@journalism.org

The Future of the Press:Challenges & Opportunities