ana insights branding +design

FRESH MARKETING INSIGHTSBranding and Design

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.Brand owners are used to controlling the way trademarks are used, and when you create an online community, you give up this control.

Source: Deborah A. Wilcox, Baker Hostetler, The Advertiser 10/07 www.ana.net

.A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

Source: Michael Eisner, CEO Disney www.ana.net

.You can say the right thing about a product, and nobody will listen. You’ve got to say it in such a way that people feel it in their gut. Because if they don’t feel it, nothing will happen.

Source: Bill Bernbach www.ana.net

.We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. ... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.Source: Steve Jobs www.ana.net

.It has always seemed to me that your brand is formed primarily, not by what your company says about itself, but what the company does.

Source: Jeff Bezos www.ana.net

A great brand is a story that’s never completely told.Source: Scott Bedbury www.ana.net

One of the biggest responsibilities of management is to look after the corporate DNA.Source: Andrew Rolfe, CEO, Pret A Manger www.ana.net

Never underestimate the power of design to differentiate.Source: David Reyes-Guerra, Xerox www.ana.net

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