analysis of withings product

The market The segmentation criteria The value proposition The target The differentiation elements The positioning slogan The 4P program

Dipankar Barua

Rohit kumar Basnet

Srikant Karra

Arvind Premanandham

Sujijegaprasanthini John Paul

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WITHINGS MARKETING:• Withings is an online shopping site.

• It drags the consumers by giving an offers note that this site deliver their offers in very first page.It is one of the best marketing Technique.it drag the costumer to view their Products.

SEGMENTATION:-Most of the marketers uses the below strategies,

SEGMENTATION------->Targeting----->Positioning

WITHINGS SEGMENTATION: While examine withings marketing they are used demographic ,

psychographics , behavioural segmentation. They aim to target on youngster, babies, new technologies and health testing kits.

Target Consumer of Withings

The current target market for Withings is : Upper Middle Class Men and Women

who wants to meet their health goals using technology who likes good design and style

Value preposition of withings

Why customers want to buy?(promise) Making the most of innovation, technology and design, Withings invents

smart products and apps that fit into any lifestyle that lets you track what matters so you can improve you everyday well-being and aim for better long term health.

How it is different from others(differentiation)

Our ecosystem empowers you to shape every aspect of your health and achieve your personal idea of a balanced lifestyle.

Why should I believe?

Part of Nokia

Invester

Risk/support

Proof

The Product Differentiations(Withings)

Withings has differentiated theirs products along 5 dimensions.

Product Service Personnel Channel image

WITHINGS VS FITBITFITBITWITHINGS

Why is it different from other competitors?

innovation, technology and design products. smart products and apps that fit into any lifestyle. Products for better long term health. They lead the connected health revolution.

The mission of Withings is for individuals and families to benefit from the connected heath revolution

The positioning Slogan (Withings)

our products are the healthiest and natural among the other competitors because they are based on innovative, Smart, design and latest digital health oriented.

HIGH FEATURES

LOW FEATURES

LOW PRICEHIGH PRICE

100€150€

90€

130€

85€

110€

70€

120€

MARKETING DECISION MAKING• The 4Ps Are:

PRODUCT

•PERFORMANCE•FEATURES•RELIABILITY•DURABILITY•SERVICEABILITY

Smart Body ScaleWireless Blood pressure monitor

Aura Smart Sleep System

Smart Kid Scale

BodyGO Steel HrWithings Home

Body Cardio

Pluse Ox Active PoP Smart Connected Scale

Thermo Withings Activite

Withings Activite Steel X2

PERFORMANCE• The product’s basic operating characteristics:

• Electronic Gadgets• Sensor• Comfort• Ease in handling• User Friendly• Smart technology• Aesthetic look• Efficiency FEATURES

• The product’s advanced features:• Multi dial(Analog and Digital)• Tracking System• Bluetooth• Camera• Battery longevity• Music player• Water resistant

RELIABILITY

• This product is mostly reliable on:• Health• Cost of the product• It’s casual looks

DURABILITY• This Product’s durability is so good regarding customers reviews:

• Its ability last for minimum 2years• Maximum 3 years

SERVICEABILITY• This Withings company service in product for customer is:

• Very good• So ease to get in contact with them• we can clear any problem regarding product from house through online by

the help of technical sport

PRICE

Activite PoP ActiviteSteel Steel HR Activite Steel x2 Activite0

50

100

150

200

250

300

350

400

450

149.95169.95

189.95

339.9

390

Price Differs Based on Advancing a Technology

PRICE

PRODUCT

PROMOTIONSocial media:

Creating High Brand Visibility:

Re-inventing it self Making it as a Generic Product:“WITH LOVE .WITH HEALTH.WITHINGS”

Attracting consumers by promotional sales:HOLIDAY OFFER — GET 25% OFF WHEN YOU BUY 2 OR MORE PRODUCTS 

Endrosing through top celebrities: Penn Gillette Boris Draw Jamie Oliver Heather Thompson

Magician NBA Champion Chef Fashion Designer

PLACEMENT OF PRODUCTS:

Available in WITHINGS official website. (http://www.withings.com/eu/en/)

& in mobile appWithings is also associated with:

Product Life Cycle of Withings

THANK YOU