analyst meeting category panel discussion

Laureen Ong

TRAVEL

Brooke Johnson

FOOD

Burton Jablin

HOME

$437 $486

$508

$664

$325 $362

2007 2008 2009 2010 2010 1H 2011 1H

Revenue Growth Trend (Total revenue, in millions)

15% CAGR

+11%

+11% +4%

+31%

Five-Year Viewership Trends (Primetime, total households in thousands)

597 633

838 822 813

2007 2008 2009 2010 2011

Third Quarter

+36%

Routinely in the Top 10 (Primetime, Adults 25-54)

Rank Network Rating

1 USA 1.27

2 History 0.90

3 TNT 0.86

4 A&E 0.81

5 ESPN 0.76

6 MTV 0.67

7 Food Network 0.62

8 FX 0.62

9 Syfy 0.58

10 TBS 0.56

11 TruTV 0.54

12 Discovery 0.53

13 HGTV 0.51

14 Lifetime 0.50

15 Adult Swim 0.48

Highlights

45% larger prime time audience than Fine Living

Advertising CPMs 85% of Food Network

Launched in 57 million U.S. households

First half revenues up 32%

(excluding amortization of distribution incentives)

Food Category Web Sites

Food Category Web Sites

18.4 million unique visitors

241 million page views

August 2011

Online Advertising Revenue Profile

42% 44%

6% 7%

Home

Category

Food

Category

Travel Country Music,

Other

1H 2011

$75 $82 $82

$90

$39

$47

2007 2008 2009 2010 2010 1H 2011 1H

Online Revenue Growth (In millions)

6% CAGR

+19%

+9% FLAT

+10%

Food Network Branded Products

Food Network Branded Products

Food Network Branded Products

Highlights

Integration completed on time, under budget

Fully realized anticipated cost savings,

operating efficiencies

Dedicated Ad Sales team hit the ground running;

two successful upfronts

$228 $249

$118 $132

2009* 2010 2010 1H 2011 1H

Revenue Growth Trend (In millions)

* Pro forma

+12%

+9%

100% owned by Scripps Networks Interactive

$550 $597

$616

$685

$335 $381

2007 2008 2009 2010 2010 1H 2011 1H

Revenue Growth Trend (Total revenue, in millions)

8% CAGR

+8%

+9% +3%

+11%

946 891

992 972 928

2007 2008 2009 2010 2011

Viewership Trends (Sales prime, total households in thousands)

Third Quarter

$49

$64 $70

$87

$41

$52

2007 2008 2009 2010 2010 1H 2011 1H

Revenue Growth Trend (In millions)

21% CAGR

+26%

+31%

+9% +25%

HGTV Branded Products

Home Category Web Sites

Home Category Web Sites

6.1 million unique visitors

163 million page views

August 2011

Further defining the genre;

developing “Living Country”

lifestyle focus

Moving brand from “free”

to “paid” distribution model

Investing incrementally in

original programming

Strategic Priorities