analytics, data, and weather -...

Analytics, Data, and Weather

Shawn Hanna | Managing Partner, Retail ScientificsRosemary Radich | Business Intelligence Mgr, AccuWeather

AccuWeather Data and Analytics Solutions

2 | ©2016, AccuWeather Enterprise Solutions, Inc. Confidential and Proprietary

Call Center

Optimization

Market Planning

Marketing Analytics Voice of the Customer Price Optimization

Data Science for Business

Market Planning

Construction

Operations

Marketing

Merchandise

Finance

Daily Store-Level Revenue Forecasts

2013 2014 2015 2016 2016B

2016 2016B

ERROR

When you beat forecast…

When you miss forecast…

AccuWeather Forecast Engine

13 | ©2016, AccuWeather Enterprise Solutions, Inc. Confidential and Proprietary

SALES

Time

0%

5%

10%

-5%

-10%

Percent Deviation From Forecast Model

Daily Store-Level Revenue Forecasts

Chicago

Random Forest

Bayesian Structural Time Series

CART

Extreme Gradient Boosting

0 0.01 0.02 0.03 0.04 0.05 0.06 0.07 0.08 0.09 0.1

Average Visibility

Total Snowfall

Max Wind Chill Energy

Avg Temp

Sum Rain

Sum Sunshine Possible

Max Temp

Min Visibility

Avg Wind Chill Energy

Min Temp

Max Norm Pressure

Avg Norm Temp

Min Norm Pressure

Min Humidity

Max Norm Temp

Sum Sunshine

Max Humidity

Min Wind Chill Energy

Avg Humidity

Min Norm Temp

Avg Temp - Avg Norm Temp

Relative Weather Variable Importance

4% Improvement

24% Improvement

Chicago

Shawn Hanna

Managing Partner, Retail Scientifics

Shawn.Hanna@RetailScientifics.com

Thank

You!

Rosemary Radich

Business Intelligence Mgr, AccuWeather

Rosemary.Radich@AccuWeather.com