and love it! - marketo€¦ · operations osama abm abby smarketing sam demand jen. content...

and love it!

and hate it

3 HOURS to create.

to focus on what really matters.

And leaves our website forever

tough.

GAINCONTROL

We as marketers should be able to

GAINCONTROL

BECOMEAGILE

We as marketers should be able to

GAINCONTROL

BECOMEAGILE

CUSTOMIZE EXPERIENCES

We as marketers should be able to

GAINCONTROL

BECOMEAGILE

CUSTOMIZE EXPERIENCES

SCALE CONTENT

We as marketers should be able to

All in all, you shouldn’t need IT, developers, or designers to do your job.

get time back and do more?

I found out how!

Content Experience Marketo

own the journey.

Content ChristineOperations

Osama

ABM AbbySmarketing SamDemand Jen

Content Christine uses Uberflip to create content for every stage of the buyer journey easily and quickly.

Ops Osama uses Uberflip to attribute content to lead scores, and build stronger content performance reporting.

ABM Abby uses Uberflip to create targeted bundles of content for specific industries, companies, and personas.

Smarketing Sam uses Uberflip for sales enablement, where he leverages Christine’s content to help sales fuel

conversations and close deals.

with buy-in.

Now, if you have Marketo…

Uberflip makesyour life even easier.

Gain speed and flexibility on Call to Actions (CTAs) that sync with Marketo.

With Uberflip + Marketo you can

The Old Way

Gating your content takes 30 minutes or more!

The Old Way

Gating your content takes 30 minutes or more!

The Uberflip Way

You can gate content in under 3 minutes!

The Uberflip Way

How? By using Uberflip forms to replace Marketo landing pages.

You can gate content in under 3 minutes!

Reduced time spent building Marketo landing pages by 66%

(AND grew blog subscribers by 290%!)

See moreMike Ward,VP, Demand Generation @ Workfront

Mike’s Story

1/3

Eliminate dead ends and increase engagement.

With Uberflip + Marketo you can

Eliminating dead ends meant manually selecting which content to recommend.

The Old Way

Selecting content is tedious! And chances are, you won’t always know what each website visitor wants to see next.

Eliminating dead ends meant manually selecting which content to recommend.

The Old Way

Our robust recommendation engine pulls valuable, relevant content based on your buyer’s predicted intent and online activity.

Uberflip AI does the work for you.

The Uberflip Way

Our robust recommendation engine pulls valuable, relevant content based on your buyer’s predicted intent and online activity.

Our artificial intelligence means you don’t need to source these recommendations yourself.

Uberflip AI does the work for you.

The Uberflip Way

Increased web visitors’ time spent on page by 300%

Increased eBook completion rate from 6% to 30%

Carrie’s Story

3x

Carrie Murphy

5X

Increase conversions on gated assets.

Reduce barriers to conversion, and encourage higher content consumption by tailoring your content and CTAs to be more relevant.

With Uberflip + Marketo you can:

Everyone engages with your content the same way. CTAs are one size fits all.

The Old Way

Everyone engages with your content the same way. CTAs are one size fits all.

Without content or CTAs tailored to what that visitor wants, they’re unlikely to convert.

The Old Way

Uberflip allows you to create targeted, relevant streams of content and personalised CTAs quickly.

The Uberflip Way

Uberflip allows you to create targeted, relevant streams of content and personalised CTAs quickly.

Relevance is the key to conversion. Just ask our customer DoubleDutch, who increased conversions by 46%.

The Uberflip Way

Optimized resource center and increased conversions by 46%

Imported existing content to create new hub in 1 day, without IT

See more

Justin’s Story

1 day

Justin Gonzalez,Senior Marketing Manager@ DoubleDutch

Gain deeper insights and better lead scoring.

With Uberflip + Marketo you can

Gain deeper insights and better lead scoring.

Adjust lead scoring based on engagement and trigger notifications to your sales team when a CTA is completed.

With Uberflip + Marketo you can

Gain deeper insights and better lead scoring.

Adjust lead scoring based on engagement and trigger notifications to your sales team when a CTA is completed.

Automatically trigger a lead nurturing campaign based on your Hub CTAs.

With Uberflip + Marketo you can

Leads are scored based on their fit and the action they take on your website.

The Old Way

Leads are scored based on their fit and the action they take on your website.

This is a good model, but we can do better.

The Old Way

Score leads based on fit, activity, and content consumption.

A New Model The Uberflip Way

● Presentations Viewed 5 = 10pt

● Tweets Viewed 10 = 1pt

● Blog Articles Viewed 5 = 5pt

● Presentations Viewed 3 = 10pt

● Flipbooks Viewed 1 = 15pt

Score leads based on fit, activity, and content consumption.You can turn a prospect into an MQL before they even fill out a form based on the content they consume.

A New Model The Uberflip Way

● Presentations Viewed 5 = 10pt

● Tweets Viewed 10 = 1pt

● Blog Articles Viewed 5 = 5pt

● Presentations Viewed 3 = 10pt

● Flipbooks Viewed 1 = 15pt

Increased MQLs by 740%

1000 pieces of content migrated and sorted in 3 weeks, without IT

See more

Andria’s Story

3 wks

Andria Mullaney,Sr. Digital Marketing Manager@ Blackbaud

Aggregate Content

CaptureLeads

DriveGrowth

All in all, Uberflip + Marketo lets you...

!

Ready to learn more?

Request a demohttp://mktg.uberflip.com/Request-a-Demo