and love it! - marketo€¦ · operations osama abm abby smarketing sam demand jen. content...

55

Upload: others

Post on 23-May-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and
Page 2: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and
Page 3: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

and love it!

Page 4: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

and hate it

Page 5: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

3 HOURS to create.

Page 6: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

to focus on what really matters.

Page 7: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and
Page 8: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

And leaves our website forever

Page 9: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

tough.

Page 10: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

GAINCONTROL

We as marketers should be able to

Page 11: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

GAINCONTROL

BECOMEAGILE

We as marketers should be able to

Page 12: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

GAINCONTROL

BECOMEAGILE

CUSTOMIZE EXPERIENCES

We as marketers should be able to

Page 13: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

GAINCONTROL

BECOMEAGILE

CUSTOMIZE EXPERIENCES

SCALE CONTENT

We as marketers should be able to

Page 14: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

All in all, you shouldn’t need IT, developers, or designers to do your job.

Page 15: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

get time back and do more?

Page 16: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

I found out how!

Page 17: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and
Page 18: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Content Experience Marketo

Page 19: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

own the journey.

Content ChristineOperations

Osama

ABM AbbySmarketing SamDemand Jen

Page 20: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Content Christine uses Uberflip to create content for every stage of the buyer journey easily and quickly.

Page 21: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Ops Osama uses Uberflip to attribute content to lead scores, and build stronger content performance reporting.

Page 22: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

ABM Abby uses Uberflip to create targeted bundles of content for specific industries, companies, and personas.

Page 23: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Smarketing Sam uses Uberflip for sales enablement, where he leverages Christine’s content to help sales fuel

conversations and close deals.

Page 24: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

with buy-in.

Page 25: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Now, if you have Marketo…

Page 26: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Uberflip makesyour life even easier.

Page 27: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Gain speed and flexibility on Call to Actions (CTAs) that sync with Marketo.

With Uberflip + Marketo you can

Page 28: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

The Old Way

Gating your content takes 30 minutes or more!

Page 29: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

The Old Way

Gating your content takes 30 minutes or more!

Page 30: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

The Uberflip Way

You can gate content in under 3 minutes!

Page 31: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

The Uberflip Way

How? By using Uberflip forms to replace Marketo landing pages.

You can gate content in under 3 minutes!

Page 32: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Reduced time spent building Marketo landing pages by 66%

(AND grew blog subscribers by 290%!)

See moreMike Ward,VP, Demand Generation @ Workfront

Mike’s Story

1/3

Page 33: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Eliminate dead ends and increase engagement.

With Uberflip + Marketo you can

Page 34: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Eliminating dead ends meant manually selecting which content to recommend.

The Old Way

Page 35: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Selecting content is tedious! And chances are, you won’t always know what each website visitor wants to see next.

Eliminating dead ends meant manually selecting which content to recommend.

The Old Way

Page 36: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Our robust recommendation engine pulls valuable, relevant content based on your buyer’s predicted intent and online activity.

Uberflip AI does the work for you.

The Uberflip Way

Page 37: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Our robust recommendation engine pulls valuable, relevant content based on your buyer’s predicted intent and online activity.

Our artificial intelligence means you don’t need to source these recommendations yourself.

Uberflip AI does the work for you.

The Uberflip Way

Page 38: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Increased web visitors’ time spent on page by 300%

Increased eBook completion rate from 6% to 30%

Carrie’s Story

3x

Carrie Murphy

5X

Page 39: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Increase conversions on gated assets.

Reduce barriers to conversion, and encourage higher content consumption by tailoring your content and CTAs to be more relevant.

With Uberflip + Marketo you can:

Page 40: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Everyone engages with your content the same way. CTAs are one size fits all.

The Old Way

Page 41: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Everyone engages with your content the same way. CTAs are one size fits all.

Without content or CTAs tailored to what that visitor wants, they’re unlikely to convert.

The Old Way

Page 42: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Uberflip allows you to create targeted, relevant streams of content and personalised CTAs quickly.

The Uberflip Way

Page 43: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Uberflip allows you to create targeted, relevant streams of content and personalised CTAs quickly.

Relevance is the key to conversion. Just ask our customer DoubleDutch, who increased conversions by 46%.

The Uberflip Way

Page 44: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Optimized resource center and increased conversions by 46%

Imported existing content to create new hub in 1 day, without IT

See more

Justin’s Story

1 day

Justin Gonzalez,Senior Marketing Manager@ DoubleDutch

Page 45: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Gain deeper insights and better lead scoring.

With Uberflip + Marketo you can

Page 46: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Gain deeper insights and better lead scoring.

Adjust lead scoring based on engagement and trigger notifications to your sales team when a CTA is completed.

With Uberflip + Marketo you can

Page 47: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Gain deeper insights and better lead scoring.

Adjust lead scoring based on engagement and trigger notifications to your sales team when a CTA is completed.

Automatically trigger a lead nurturing campaign based on your Hub CTAs.

With Uberflip + Marketo you can

Page 48: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Leads are scored based on their fit and the action they take on your website.

The Old Way

Page 49: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Leads are scored based on their fit and the action they take on your website.

This is a good model, but we can do better.

The Old Way

Page 50: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Score leads based on fit, activity, and content consumption.

A New Model The Uberflip Way

● Presentations Viewed 5 = 10pt

● Tweets Viewed 10 = 1pt

● Blog Articles Viewed 5 = 5pt

● Presentations Viewed 3 = 10pt

● Flipbooks Viewed 1 = 15pt

Page 51: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Score leads based on fit, activity, and content consumption.You can turn a prospect into an MQL before they even fill out a form based on the content they consume.

A New Model The Uberflip Way

● Presentations Viewed 5 = 10pt

● Tweets Viewed 10 = 1pt

● Blog Articles Viewed 5 = 5pt

● Presentations Viewed 3 = 10pt

● Flipbooks Viewed 1 = 15pt

Page 52: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Increased MQLs by 740%

1000 pieces of content migrated and sorted in 3 weeks, without IT

See more

Andria’s Story

3 wks

Andria Mullaney,Sr. Digital Marketing Manager@ Blackbaud

Page 53: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Aggregate Content

CaptureLeads

DriveGrowth

All in all, Uberflip + Marketo lets you...

Page 54: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

!

Page 55: and love it! - Marketo€¦ · Operations Osama ABM Abby Smarketing Sam Demand Jen. Content Christine uses Uberflip to create content for every stage of the buyer journey easily and

Ready to learn more?

Request a demohttp://mktg.uberflip.com/Request-a-Demo