content planning and goal setting | scripted + uberflip webinar recap
DESCRIPTION
1st half: Content Planning and Goal Setting 2nd half: Reorganizing Content to Drive Leads ( Watch the webinar: https://cc.readytalk.com/cc/playback/Playback.do?id=drg64pTRANSCRIPT
How Reorganizing Your Content Drives Leads
Who We AreEric MacCollMarketing DirectorScripted.com
The new way to create original content
Hana AbazaDirector of MarketingUberflip.com
Nicole KarlisContent StrategistScripted.com
What We’re Talking About1. Setting Your Content Goals2. Planning Your Content3. Getting Leads With the Right
CTAs4. Reorganizing Your Content
- UberFlip Presents5. Questions
The new way to create original content
B2B or B2C?
The new way to create original content
The new way to create original content
The new way to create original content
The new way to create original content
Engagement + Reach
The new way to create original content
Lead Gen + Subscriptions
The new way to create original content
Sales + Revenue
The new way to create original content
Content Matrix Defined
Who
Why
What
When
The new way to create original content
The new way to create original content
Editorial Calendar
Stay Focused
Better Story Ideas
Engage with Community
The new way to create original content
Scripted’s Themes
March: Social Media & Written ContentApril: The Value of High-Quality Content May: Today’s Modern Writer
The new way to create original content
Outsourcing Content
The new way to create original content
The Layers of Written Content
The new way to create original content
Content Hub Concept
Contact Us!Eric MacColl@MarketingEric
The new way to create original content
Hana Abaza@HanaAbaza
Nicole Karlis@NicoleKarlis