andy lulham, head of international at oddschecker. presentation at gaming in holland 2016

What is Oddschecker?

UK’s biggest odds comparison affiliate, with over 30 operators on site

1999: launched as dot.com start up

2001: acquired by 365 Media Group (Teamtalk, Planet Football, Scrum.com )

2006: group acquired by BSkyB as part of their move into online editorial. Managed alongside Sky Bet

2013: new management, first mobile app, new phase of technology development

2015: sold as part of the Sky Betting and Gaming Group to CVC Capital Partners

2016: moved to new office in Hammersmith. Growth plans in UK and overseas

UK Key Metrics

Odds Comparison Heartland

The Complete Betting Experience

SELECT MARKET

TIPS & NEWS

DATA & STATS

SELECT BOOKIE

VIEW OFFERS

PLACE BET

LIVE SCORES

TRACK BET

VIEW RESULTS

Home and Navigation

News and Tips

Forms, Stats and Data

Select Price and Promotion

Place Bet

Track Bets and Results

Mobile

Unique challenge when it comes to mobile…

International False Start

• 2011 - UK product launched into Australia, Italy, Denmark• Lack of market understanding, customer insight, resource, budget• Sites left to look after themselves

New International Stratergy

• Company-wide focus, dedicated team• Feasibility studies• Market and customer insight• Local resource, central technology• Responsive sites and Apps• Dedicated marketing budgets• Italy, Australia, Spain, Germany launch • Easy-to-replicate launch template

Spanish Responsive Site

New Responsive Site

On Mobile

What’s next for Oddschecker?

• Fast bet UK native Apps

• Spain and Germany launch

• Italy and Australia relaunch

• New functionality e.g. community, casino

• Ongoing market feasibility e.g. Holland

• New territory launches. Watch this space…

Thank You

Andy LulhamHead of Internationalandy.lulham@oddschecker.com+44 7720 309 945