anywhere health: 2014 trends for transformation

Anywhere Health 2014

Opportunities for Change in a Mobile World

Jim Walker

tiny.cc/designscience2014

2

• Mobile Trends

• Examples of Anywhere Health• Anywhere Data• Anywhere Diagnosis• Anywhere Delivery

• Discussion• Appendix

– Resources– 7 Steps for Implementation

Agenda

Inside the Circle

Africa Embraces Smartphones

• http://www.youtube.com/watch?v=xTjejvnBJfU

http://video.pbs.org/widget/partnerplayer/2365088167/?start=0

11

What Is Anywhere Health?

ANYWHERE DATA

ANYWHEREDELIVERY

ANYWHEREDIAGNOSIS

12

Defining Characteristics of Anywhere Health

• Data collected in real time• Feedback instantly availableSpeed

• Built on existing mobile technology• Anywhere + Anytime + AnyoneConvenience

• Data captured directly from patient• Data stored in cloud for analysisAccuracy

ANYWHERE DATA

14

Mapping Asthma in Real Time

http://www.propellerhealth.com

15

Personalized Health Apps

http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app

16

Real-Time Activity Tracking

http://www.fitbit.com http://www.nikeplus.com

17

Anywhere Blood Pressure

http://www.withings.com/

18

Wearable Sleep Monitor

http://nyxdevices.com/product/

ANYWHERE DIAGNOSIS

20

Anywhere ECG

http://alivecor.com/

21

Anywhere Melanoma Detection

http://www.handyscope.net/

22

Anywhere Malaria Detection

http://thelifelensproject.com/blog/

23

Anywhere Ear Infections

http://cellscope.com/

24

Anywhere Cataract Detection

http://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html

25

Anywhere Glucose Monitoring

http://www.bgstar.com/web/ibgstar

26

Anywhere Cancer Detection

Consisting of a simple paper test strip dipped with carbon nanotubes and the antibody to human mesothelin, Andraka’s study resulted in over 90 percent accuracy and showed his patent-pending sensor to be 28 times faster, 28 times less expensive and over 100 times more sensitive than current tests.

Jack AndrakaNow, Jack is trying to win the Tricorder X-Prize:

https://www.youtube.com/watch?v=hoSoYf9aKAM

ANYWHERE DELIVERY

28

Anywhere Payment

http://anywherehealth.com/2012/06/07/mobile-payments-drive-healthcare-access-in-kenya/

29

Reaching Moms on Mobile

http://text4baby.org/

30

Gamification of Healthcare

http://anywherehealth.com/2013/09/26/the-gamification-of-healthcare/

31

Anywhere Ultrasound

http://vscanultrasound.gehealthcare.com/pages/patients

32

Blood Sugar Monitoring While You Drive

http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-demonstrate-in-car-glucose-monitoring.html

33

Anywhere Compliance

http://www.vitality.net/

34

Anywhere Coaching

35

Q&A / Discussion

• Do you do any type of personal health tracking?• Do your parents or grand-parents use mobile

technology?• How widespread is mobile adoption?• What are some of the major health challenges facing

your country?• What are some new Anywhere Health apps or

community programs that might be useful?

36

Q&A / Discussion

http://www.linkedin.com/in/jimwalks

http://www.facebook.com/jimwalks

37

1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user

feedback.

How to Get Started

APPENDIX

39

Seven Steps for Implementation

40

Seven Steps for Implementation

41

I. Move Beyond the Basics

42

II. Build a Team of Ninja Innovators

43

III. Listen to What Patients Are Saying

44

IV. Think Real-Time AND Long-Term

45

V. Address Caregivers

46

VI. Measure and Track the Small Steps

The Lean StartupHow Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Build

Measure

Learn

47

VII. Plan For Change—Really

2011

$199

2013

$0

24 months

48

www.anywherehealth.com

Coming soon..!

Resources

Cafepress.com/anywherehealth