appendix c stimulus materials- saturated 11.3g 3.7g carbohydrate, total 22.6g 7.3g - sugars 10.0g...

APPENDIX C STIMULUS MATERIALS

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

PROJECT LABEL

SHOWCARDS

AUSTRALIA

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD QS3

Under 18 ................................................................1 18-24......................................................................2

25-34......................................................................3

35-44......................................................................4

45-54......................................................................5

55-64......................................................................6

65 or over...............................................................7

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q1

Food allergy to nuts .......................................................................01 Food allergy to seafood, fish, milk, gluten, eggs, soybeans ..........02 Asthma ..........................................................................................03 Diabetes ........................................................................................04 Heart disease ................................................................................05 Health concerns such as high blood pressure or cholesterol .....................................................................................06 Digestive concerns such as coeliac disease, IBS, (high fibre?) ............................................................................................07 Special diet for weight loss ............................................................08 Migraine.........................................................................................09 Pregnancy and breast feeding.......................................................10 Vegetarian / vegan ........................................................................11 Religious / ethical beliefs ...............................................................12 Training for sports..........................................................................13 General health ...............................................................................14 No, none........................................................................................16

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q2

I’m not at all concerned about the health or nutritional value ..........1 of the foods that I choose. I usually don’t worry about the health or nutritional value of the......2 foods that I choose. I sometimes like to choose healthy or nutritious foods, ..................3 depending on cost and convenience I regularly choose the ‘healthy’ alternative, such as low fat,............4 no added sugar, low salt etc. Even if it costs more. I always choose the 'healthy' alternative, even if it costs more .......5

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q3

Strongly agree ...............................................................................1

Tend to agree ............................................................................................. 2

Neither agree nor disagree............................................................3

Tend to disagree............................................................................4

Strongly disagree...........................................................................5

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q5A

Dairy products..........................................................................01

Oils, butter, margarine, dairy spreads & other fats...................02

Canned foods...........................................................................03

Bread .......................................................................................04

Frozen foods ............................................................................05

Breakfast cereals .....................................................................06

Pasta / rice / noodles ...............................................................07

Fresh produce (eg. fruit, vegetables, meat, eggs, fish)............08

Soft drinks, cordials, fruit juices ...............................................09

Sweet biscuits / cakes / confectionery .....................................10

Savoury biscuits & snacks .......................................................11

Infant formula / baby food ........................................................12

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q5B

Everytime I buy that (these) products................................................. 1

Most of the time when I buy that (these) products.............................. 2

Only occasionally................................................................................ 3

When I buy it for the first time............................................................. 4

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q5C

Very clear ........................................................................................... 1 Fairly clear .......................................................................................... 2 Not very clear ..................................................................................... 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q5D

I trust what it says............................................................................... 1 I'm pretty sure I can trust what it says ................................................ 2 I'm not sure whether to trust it or not .................................................. 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q7B

Ingredient list 01Nutrition Information Panel (NIP) 02Allergen declaration 03Percentage (%) label 04Nutrient claim 05Date mark 06Advisory statement 07Warning statement 08Country of origin 09GM (Genetically modified) 10Health claims 11Novel foods 12Irradiated foods 13Preparation & storage instructions 14Endorsements 15 Price 16Brand 17Weight 18

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q10-12A

Product A.............................................................................................. 1

Product B.............................................................................................. 2

Both the same ...................................................................................... 3

Hard to choose because A is better in one way, B is better in

another way.......................................................................................... 4

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q17

Not very useful because it doesn't say whether nuts are definitely

in the product or not................................................................................... 1

Quite useful because it reminds me I may be eating a product

containing nuts........................................................................................... 2

Very useful because I am told when there is even a chance that

nuts are present......................................................................................... 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q18

The use-by date is only a guide – it is quite safe to eat some

food products after the use-by date has expired ...........................1

It is illegal to sell a food product past its use-by date as the

food can be potentially harmful......................................................2

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q19

MADE IN AUSTRALIA………………………………………………….1

PRODUCT OF AUSTRALIA……………………………………………2

MADE FROM AUSTRALIAN AND IMPORTED INGREDIENTS………3

CARD Q19

New Zealand

MADE IN NEW ZEALAND………………………………………………….1

PRODUCT OF NEW ZEALAND……………………………………………2

MADE FROM NEW ZEALAND AND IMPORTED INGREDIENTS………3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20A

Fat .......................................................................................................... 1 Sugar ...................................................................................................... 2 Energy .................................................................................................... 3 Colour ..................................................................................................... 4 Fruit content............................................................................................ 5 Any of the above..................................................................................... 6

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20B

Very confusing........................................................................................ 1 A bit confusing ........................................................................................ 2 Not at all confusing ................................................................................. 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20C

Very misleading ...................................................................................... 1 A bit misleading ...................................................................................... 2 Not at all misleading ............................................................................... 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20D

Contains no sugar .................................................................................. 1 Contains small amounts of sugar ........................................................... 2 Could be either a low, medium or high sugar food ................................. 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20E

Contains less salt compared to a similar food labelled 'low salt' ............ 1 Contains the same amount of salt compared to a similar food labelled 'low salt'..................................................................................... 2 Contains more salt compared to a similar food labelled 'low salt' ......................................................................................................... 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD Q20F

A low fat food.......................................................................................... 1 A medium fat food .................................................................................. 2 A high fat food ........................................................................................ 3

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD QD2

Never attended school.....................................................................1

Primary school only .........................................................................2

Secondary school up to year 10 ......................................................3

Secondary school up to Year 11 or 12 ............................................4

Trade qualifications .........................................................................5

Certificate (non-trade) / diploma......................................................6

Bachelor degree ..............................................................................7

Higher qualifications ........................................................................8

CARD QD2 New Zealand

Never attended school .................................................................... 1

Primary school only......................................................................... 2

Secondary school up to Form 5 (year 10)....................................... 3

Secondary school up to Form 6 or 7 (Year 11 or 12)...................... 4

Trade qualifications......................................................................... 5

Certificate (non-trade) / diploma ..................................................... 6

Bachelor degree.............................................................................. 7

Higher qualifications........................................................................ 8

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD QD3

Less than $25,000.....................................................1

$25,000 to $39,999....................................................2

$40,000 to $74,999....................................................3

$75,000 to $100,000..................................................4

More than $100,000 ..................................................5

ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020

CARD QD4

Single person, living alone...............................................................1

Single person, living with one or more children ...............................2 Couple living without children ..........................................................3

Couple living with one or more children...........................................4

Group home of unrelated adults ......................................................5

A1

A3 A4

A2INGREDIENT LIST

ALLERGEN DECLARATION PERCENTAGE LABEL

NUTRITION INFORMATION PANEL

Ingredients: wheat flour, raspberryflavoured filling (24%) (containsraspberries, apples, sugar, pectin, food acidE330, flavouring), vegetable oil (palm),sugar, dessicated coconut, golden syrup,invert syrup, salt, baking powder, flavouring,colour (E110, E129).

Ingredients: water, cream, sugar, wheypowder, glucose syrup, skim milkconcentrate, maltodextrin, cocoa,emulsifier [471 {from soybeans}],vegetable gums (412, 466, 407), colours(150d, 122, 155, 102, 133, 123, 110),favours, gelatine, milk fat (10%)

‘Contains nuts’

NUTRITION INFORMATIONServings per package: 11Serving size: 59.2g

Avg Quantity Avg Quantityper Serving per 100g

Energy 600kJ 1010kJ(143 Cal) (240 Cal)

Protein 5.8g 9.9gFat, Total 0.9g 1.5g

- Saturated 0.3g 0.5gCarbohydrate, Total 26.4g 44.7g

- Sugars 2.1g 3.5gSodium 266mg 450mg

FOR EXAMPLE FOR EXAMPLE

FOR EXAMPLE FOR EXAMPLE

HIGH FIBRELOW FAT

NUTRIENT CLAIM

WARNING STATEMENTADVISORY STATEMENT

DATE MARKA5

A8A7

A6

CONTAINS CAFFEINE Unsuitable for infants except on medical advice

Best Before:MAR03

Use by:10OCT02

HIGH IN FIBRELOW FAT

FOR EXAMPLE

FOR EXAMPLE

FOR EXAMPLE

FOR EXAMPLE

A9

A11

A10

A12

COUNTRY OF ORIGIN

IRRADIATED FOOD DECLARATION

GENETICALLY MODIFIEDDECLARATION

PREPARATION & STORAGE INSTRUCTIONS

Made in Australia

Ingredients: wheat flour, soy flour,(genetically modified), vegetable oil, salt,

yeast, raising agent (E500).

Ingredients: Paprika (irradiated)

FOR EXAMPLE

FOR EXAMPLE

FOR EXAMPLE

FOR EXAMPLE

Microwave Directions1. Remove outer carton2. Microwave on HIGH (full power) for 7

minutes3. Stand product

Oven Directions1. Preheat overn to 180OC2. Remove the outer carton3. Place the bown on a baking tray and

heat for 45 mins4. Remove film and serve

Friendly Production Processes

HEALTH CLAIM

ENDORSEMENTS

NOVEL FOOD DECLARATIONA13

A15

A14

With natural plant sterols (8% phytosterolester) which may help to reduce cholesterol

uptake.

‘A diet rich in folate before birth andin early pregnancy may help toprevent birth defects like spina

bifida in the baby. This food contains25% of the recommended intake of folate for

women of childbearing age’

FOOD VARIETY HELPS OPTIMISEHEALTH

ENDORSEMENTA16

FOR EXAMPLE FOR EXAMPLE

FOR EXAMPLE FOR EXAMPLE

NIP LABEL CARD 1 - Australia and New Zealand

PRODUCT A

PRODUCT B

SNACK FOOD

NUTRITION INFORMATIONServings per package: 1Serving size: 32g

Avg Quantity Avg Quantityper Serving per 100g

Energy 508kJ 1590kJProtein 2.2g 6.9gFat, total 3.2g 10.1g

- saturated 1.5g 4.7gCarbohydrate, total 21.0g 66.0g

- sugars 6.5g 20.2gSodium 34mg 105mg

NUTRITION INFORMATIONServings per package: 1Serving size: 32g

Avg Quantity Avg Quantityper Serving per 100g

Energy 511kJ 1600kJProtein 2.3g 7.2gFat, total 3.3g 10.2g

- saturated 1.6g 4.9gCarbohydrate, total 21.2g 66.1g

- sugars 3.9g 12.2gSodium 35mg 110mg

NIP LABEL CARD 2

PRODUCT A

PRODUCT B

CRACKER BISCUITS

NUTRITION INFORMATIONServings per package: 8Serving size: 32g (4 crackers)

Avg Quantity Avg Quantityper Serving per 100g

Energy 675kJ 1940kJProtein 2.9g 9.2gFat, total 6.8g 21.3g

- saturated 4.4g 13.7gCarbohydrate, total 18.8g 58.6g

- sugars 1.2g 3.8gSodium 240mg 750mg

NUTRITION INFORMATIONServings per package: 7Serving size: 40g (4 crackers)

Avg Quantity Avg Quantityper Serving per 100g

Energy 820kJ 2050kJProtein 4.2g 10.4gFat, total 8.9g 22.3g

- saturated 5.7g 14.3gCarbohydrate, total 24.5g 61.7g

- sugars 1.7g 4.3gSodium 428mg 1070mg

NIP LABEL CARD 3

PRODUCT A

PRODUCT B

CHICKEN SOUP

NUTRITION INFORMATIONServings per package: 4*Serving size: 210g

Avg Quantity Avg Quantityper Serving per 100g

Energy 1109kJ 528kJProtein 20.7g 4.7gFat, total 18.7g 8.9g

- saturated 5.9g 2.8gCarbohydrate, total 14.5g 6.9g

- sugars 2.5g 1.2gSodium 548mg 261mg

NUTRITION INFORMATIONServings per package: 4*Serving size: 210g

Avg Quantity Avg Quantityper Serving per 100g

Energy 410kJ 195kJProtein 9.2g 4.4gFat, total 1.1g 0.5g

- saturated 0.2g 0.1gCarbohydrate, total 12.6g 6.0g

- sugars 0.2g 0.1gSodium 609mg 290mg

*When prepared as directed with water

*When prepared as directed with water

NIP LABEL CARD 4

FROZEN DINNER

NUTRITION INFORMATIONServings per package: 1Serving size: 310g

Avg Quantity Avg Quantityper Serving per 100g

Energy 1610kJ 518kJProtein 20.3g 6.5gFat, total 23.6g 7.6g

- saturated 11.3g 3.7gCarbohydrate, total 22.6g 7.3g

- sugars 10.0g 3.2gSodium 172mg 55mg

NIP LABEL CARD 5

PRODUCT A

PRODUCT B

FROZEN DINNER

NUTRITION INFORMATIONServings per package: 1Serving size: 310g

Avg Quantity Avg Quantityper Serving per 100g

Energy 1610kJ 518kJProtein 20.3g 6.5gFat, total 23.6g 7.6g

- saturated 11.3g 3.7gCarbohydrate, total 22.6g 7.3g

- sugars 10.0g 3.2gSodium 172mg 55mg

NUTRITION INFORMATIONServings per package: 1Serving size: 269g

Avg Quantity Avg Quantityper Serving per 100g

Energy 1330kJ 496kJProtein 34.4g 12.8gFat, total 11.3g 4.2g

- saturated 3.7g 1.4gCarbohydrate, total 20.2g 7.5g

- sugars 10.8g 4.0gSodium 382mg 142mg

PICTURE CARD Q9

STRAWBERRY YOGHURT

NUTRITION INFORMATIONServings per package: 1Serving size: 150g

Avg Quantity Avg Quantityper Serving per 100g

Energy 546kJ 364kJProtein 7.2g 4.8gFat, total 3.6g 2.4g

- saturated 2.2g 1.5gCarbohydrate, total 15.9g 10.6g

- sugars 15.9g 10.6gSodium 51mg 34mg

Ingredients: Whole milk, concentrated skim milk, sugar,strawberries (9%), gelatine, culture thickener (1442).

PICTURE CARD Q15/16a

STRAWBERRY YOGHURT

NUTRITION INFORMATIONServings per package: 1Serving size: 150g

Avg Quantity Avg Quantityper Serving per 100g

Energy 546kJ 364kJProtein 7.2g 4.8gFat, total 3.6g 2.4g

- saturated 2.2g 1.5gCarbohydrate, total 15.9g 10.6g

- sugars 15.9g 10.6gSodium 51mg 34mg

Ingredients: Whole milk, concentrated skim milk, sugar,strawberries (9%), gelatine, culture thickener (1442).

PICTURE CARD Q16b

FRUIT JUICE DRINK

Ingredient list: water, pineapple puree (30%), sugar, mango puree(5%), food acid (330), flavour, vitamin C (300).

PICTURE CARD Q17

Ingredient List: milk chocolate (sugar, milk solids, cocoa but-ter, cocoa mass, emulsifiers (476), flavours) (82%). Milk choco-late contains cocoa solids 25%, milk solids 27%. May con-tain traces of nuts.

SNACK FOOD

PICTURE CARD Q18

USE BY: 10 OCT ‘02

DATE MARK

PICTURE CARD Q20A

LITE

PICTURE CARD Q20B

NO ADDEDSUGAR

PICTURE CARD Q20C

REDUCED INSALT

PICTURE CARD Q20D

94% FAT FREE