apple story

Apple Story

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Agenda

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Saturday, March 10, 2012

3Saturday, March 10, 2012

1984

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2001

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2007

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What’s next?

Saturday, March 10, 2012

“But the best way to predict the future is

to invent it. "

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$ Revenue Billion

Saturday, March 10, 2012

Q2-2007

Q2-2008

$ Revenue Billion

Saturday, March 10, 2012

5.26

Q2-2007

Q2-2008

$ Revenue Billion

Saturday, March 10, 2012

5.26

7.51

Q2-2007

Q2-2008

$ Revenue Billion

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+44%

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$ Profit Billion

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Q2-2007Q2-2008

$ Profit Billion

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1.05

Q2-2007Q2-2008

$ Profit Billion

Saturday, March 10, 2012

1.05

0.77

Q2-2007Q2-2008

$ Profit Billion

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+33%

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Saturday, March 10, 2012

“I'd shut it down and give the money back to the shareholders."

Michael Dell - October 6, 1997

Saturday, March 10, 2012

"We're coming after you, you're in our sights."

Steve Jobs - November 10, 1997

Saturday, March 10, 2012

Jan 3, 2006 Market value $ Billion

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AppleDell

Jan 3, 2006 Market value $ Billion

Saturday, March 10, 2012

72.13

AppleDell

Jan 3, 2006 Market value $ Billion

Saturday, March 10, 2012

72.13 71.97

AppleDell

Jan 3, 2006 Market value $ Billion

Saturday, March 10, 2012

May 2, 2008 Market value $ Billion

Saturday, March 10, 2012

AppleDell

May 2, 2008 Market value $ Billion

Saturday, March 10, 2012

159.00

AppleDell

May 2, 2008 Market value $ Billion

Saturday, March 10, 2012

159.00

39.00

AppleDell

May 2, 2008 Market value $ Billion

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Saturday, March 10, 2012

Steve Jobs speaks out

Saturday, March 10, 2012

The birth of the iPhone

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Saturday, March 10, 2012

Let’s make a great phone that we fall

in love with

Saturday, March 10, 2012

The smartest software guys said“Yes, we can!”

Saturday, March 10, 2012

What drives Apple employees

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We do what we are doing best and we love it.

Saturday, March 10, 2012

Why people want to work at Apple

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Under one roof

Saturday, March 10, 2012

Steve Jobsmanagement style

Saturday, March 10, 2012

Connect 100 people

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Finding talents

Saturday, March 10, 2012

“Are you going to fall in love with Apple?”

Saturday, March 10, 2012

Marathon meeting Monday AM

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dealing with roadblocks

Saturday, March 10, 2012

Make it easy for switcher.

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Saturday, March 10, 2012

In the year 2000Steve worried about distribution.

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Apple store is the solution.

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Who is the best in retail?

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Mickey Drexlerformer CEO Gap

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Ron Johnsonformer VP Target

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20 prototype stores

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Designed based on product categoryby how company organized internally

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Redesigned1/4 products

the rest around interests

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Ask customers16 out of 18

Best experience...

Saturday, March 10, 2012

Saturday, March 10, 2012

Saturday, March 10, 2012

Instead of dispensing alcohol, we dispense advice.

Saturday, March 10, 2012

First 2 storesVA and CAMay 19, 2001

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Saturday, March 10, 2012

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Saturday, March 10, 2012

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Saturday, March 10, 2012

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Saturday, March 10, 2012

Saturday, March 10, 2012

Self educated

Saturday, March 10, 2012

Curiosity

Saturday, March 10, 2012

Innovate

Saturday, March 10, 2012

Passion for excellence

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Invest in R&Deven during the bad time

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Tie in with Hollywood

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Saturday, March 10, 2012

Learn from mistakes

Saturday, March 10, 2012

IntroductionSteve Jobs speaks out Apple Store SuccessThe Apple wayAnd some more...

Saturday, March 10, 2012

Great communicator

Saturday, March 10, 2012

Rehearsal

Saturday, March 10, 2012

A greatstory-teller

Saturday, March 10, 2012

Apple Story

Saturday, March 10, 2012

http://money.cnn.com/galleries/2007/fortune/0703/gallery.apple_store.fortune/6.html

http://money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/

The Apple Way

Saturday, March 10, 2012

Saturday, March 10, 2012