appleresearch v0.1

SWOT StrengthsWeaknesses

Formidable competitive advantages through horizontal and vertical integrationEcosystemHigh average selling prices (ASPs) in an industry characterized by declining ASPs Significant growth rates and cash flowsHigh dependence on iPhone and iPad product linesMarket share in music streaming vs. itunes purchases.

OpportunitiesThreats

Diversification of productsApple Pay provides robust growth opportunityPositive outlook for smartphone and tablet marketsRising adoption of Apple products in the enterprise marketSmart wearable devices market offers robust growth opportunities

Operating in complex and challenging environment could impact market position Premium pricing could limit growth in emerging marketsSmartphone subsidy cuts could impact shipmentsXiaomi in Asian market

Products:Apple is a platform: IOS based devics and services completely integerated. Competitive advantage: Innovation, premium brand recognition, Apple iwatch Competition: pebble, samsung gear, fitbitApple Pay market penetration competing with banksIphone in China Iphone in last quarter vs. Samsung First time since 2011 Apple sold more iphones than Samsung

Other:Music Streaming Netflix? Pandora?Beats acquisition