appropriate touching (for businesses)

Appropriate Touching(or reaching out to your audiences in ways that matter)

Audience IdentificationWho are they?

Potential customersCurrent clients?

Where do they “live?”Geographic locationsDemographicsPurchasing powerCircles of influence

How do you find them?

How

Who owns your brand?The Consumer.

Reaching out apropriately (or “Permission Based Marketing”)

Why is permission important?Consumers have more choicesTrust is more important than ever

How do you gain it?Ask.

What if you don’t?

Methods (how to do it)

Plan for 6-10 touches within a time periodAllocate:

Time.Money.

Why plan?Keeps it a priorityAllows for measurement

Why?

Experiential Marketing makes a difference

Because it takes more than one touch point to close a deal

The sales cycle is not for the Impatient.

How?

Tired and true:The networking circuit is still important – but

how do you make it effective?

Off-the-wallThe power of niceThe power of surpriseThe power of being a cornball

How?

Tired and true:The networking circuit is still important – but

how do you make it effective?

Off-the-wallThe power of niceThe power of surpriseThe power of being a cornball

Measure and reward for effectivenessNote what works

Variations on a theme

Rewarding client/customer loyalty.