apr 1, 2010 brand mastery

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How to become master of your own domain:

Best ways to build your online brand

David Strom

1 April 2010

STL CC

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Agenda• Start with email

• Choosing a blog as your main Web site

• Why Twitter?

• Finding your customers on LinkedIn

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Time to look at email lists

• Email is still the lifeblood of most business communications

• Lists are a great way to communicate with your customers

• Three choices of basic providers

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Email List Servers

• Free: Yahoo Groups

• Cheap: Mailman on EMWD.com ($4/mo)

• Expensive: ConstantContact.com ($30/mo and up)

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Yahoo

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Mailman

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Constant Contact

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Blogs are still the best Web sites

• No programming required

• Easy to make frequent updates

• Easy to quickly change the appearance of your pages

• Automatic posting of your content to Google’s search index

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Blog choices

Wordpress.com

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Twitter for instant notification

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How not to use Twitter!

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Other no-nos

• Keep politics, religion and sex out

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Two worthwhile books

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My header

http://strominat

or.com David

Strom 310 857

6867

39

Sample header files

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Public profile

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Do’s

• Make sure they are people you can visualize in your mind or have some memory

• Do check LinkedIn daily• Make sure you have your settings the

way you intended• Constantly cultivate and feed your

network

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Don’ts

• Don’t send out mass invites to more than 30 people at once

• Don’t put non-professional items in your status updates

• Don’t obsess about the number of connections and build slowly over time

• Don’t just get started on the site two weeks before you are changing jobs

• Don’t worry too much about using InMail

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Recommendations

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Claim a Public Profile URL

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Should you pay for it?

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http://bx.businessweek.com/

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My profile:

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Contact

David Stromdavid@strom.comstrominator.com(310) 857-6867

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