arcc strategy session_presentation_final

Thom Clark &Gordon Mayer

How to get heard

ARCCAlliance for Research in Chicago Communities

What would you tell President Obama about ARCC if you crossed paths jogging?

CMWho?

Communica-tions35%

Executive Director, or other staff

32%

Board mem-ber/other vol-

unteer7%

Other26%

What do you do?

TurnoutAttendance at an event

Why we communicate

AwarenessUsually traces back to

moneyAdvocacy Best to engage audience

‘Facts Are

Meaningless’

Telling stories

Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago

• Hi! My name is _____ and I’m a …

• You know how… (problem)

• Well, what I do is…(feature)

• So that …(benefit)

• I’m kind of like …(metaphor)– Feature: the physical traits or description of what you do

– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?

– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.

Crafting an elevator speechWho we are, in less than 2 minutes

What are our goals?

Who are our audiences?

What are our messages?

ARCC & CBPR strategy

Amy Snipes, from http://www.kellogghealthscholars.org/news/annual.cfm

Our goals?

Our audiences?

Our messages?WIFM for our audiences?Our stories?

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!