archive innovation management - a future key position in media innovation or an obsolete job...

Michael VielhaberMultimedia Archive

ORF

michael.vielhaber@orf.at

Title of the IMIM Master’s Thesis: 

“Archive Innovation Management – A Future Key

Position in Media Innovation or an Obsolete Job Description?”

Media Archives

=

Hidden Media Innovation

“Experienced in working in TV (or radio)

production & archives, records or info mgmt? #Archive Innovation

Executive”

Questionnaire on AIM

Respondents Experienced in Archive Innovation/Project

Management

28 Qualifications & Characteristics

Responses

33 Responses to the English Version

188 Responses to the German Version

17 Different Countries

Responses

23% Senior Management position

10% C-level, Executive or Owner

Findings

4830 Answers

2134 “Essential“

23 “Obsolete“

Top 3(English Questionnaire)

1. ?2. ?3. ?

Top 3(English Questionnaire)

1. ?2. ?3. Awareness of New Ideas

Trends & Innovative Developments

Top 3(English Questionnaire)

1. ?2. Archival Workflows & Reuse

of Content3. Awareness of New Ideas

Trends & Innovative Developments

Top 3(English Questionnaire)

1. Communication2. Archival Workflows & Reuse of

Content3. Awareness of New Ideas Trends

& Innovative Developments

Top 5 AIM Qualifications (English Questionnaire)

0

5

10

15

20

25

30

Essential

Desired

Of Lesser Importance

Obsolete

Rating Scale

Top 5:

Num

ber

of R

espo

nden

ts

Com

mun

icat

ion

Arch

ival

Wor

kflow

s &

Reuse

of C

onte

ntNew

Idea

s &

Inno

vativ

e

Devel

opm

ents

M

anag

ing

Relat

ions

hips

Pl

anni

ng &

Organ

ising

Top 5 AIM Qualifications (German Questionnaire)

0

20

40

60

80

100

120

140

Essential

Desired

Of Lesser Importance

Obsolete

Rating Scale

Top 5:

Num

ber

of R

espo

nden

ts

Com

mun

icat

ion

Coop

erat

ion

Plan

ning

&

Organ

ising

Auto

nom

ous

Arch

ival

Wor

kflow

s &

Reuse

of C

onte

nt

Skills Considered LeastValuable

Skills Considered LeastValuable

- Project Management- Media Management- English Language Competence- Media Economics

Media Economics

English

“English is the world's most widely used language in newspaper publishing,

international telecommunications, and

mass entertainment.”

David Northrup, Boston College, 2013

MPhil in Innovation, Strategy & Organisation (University of

Cambridge)

Digital Innovation & Transformation (University of Harvard)

Advanced Project Management (Stanford University)

Corporate Culture

Cultural Problem

- Failing Culture

Cultural Problem

- Failing Culture “It’s not failing! It’s training!”

Cultural Problem

- Failing Culture “It’s not failing! It’s training!”

- Conservatism & Power Distant

Cultural Problem

- Failing Culture “It’s not failing! It’s training!”

- Conservatism & Power Distant “The wisdom lies in the room!”

Cultural Problem

- Failing Culture “It’s not failing! It’s training!”

- Conservatism & Power Distant “The wisdom lies in the room!”

- Self-Fulfilling Prophecies

Cultural Problem

- Failing Culture “It’s not failing! It’s training!”

- Conservatism & Power Distant “The wisdom lies in the room!”

- Self-Fulfilling Prophecies “I’m just a humble archivist…”

“Culture eats strategy for breakfast (...) technology for

lunch, and products for dinner, and soon thereafter

everything else too.”

Jeff Sonderman, Deputy Director of API, 2015

Change

Change MANAGEMENT

???

+ Communicative + Digital Media Literate + High Expert’s Knowledge on Media Archival Workflows+ Socially Competence + Interested in – as well as aware of – Media Innovation Developments

International Media Archive Community

International Innovation Research

+ Basic Understanding of Media Economics, Media Management & Project Management+ Proficient User of the English Language + Remains Partly Active in the Day-To-Day Routine

Where?