are you paying attention
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Are you paying attention?
Houda Boulahbel
Crash Course in Creativity
November 2012
Hello!
Welcome to my second CCC assignment.
I was a little naughty and did not follow
the instructions to the letter.
I am a commuting Londoner, always
rushing from one place to another with
my nose in a book or a magazine, and
definitely NOT paying attention! So
instead of going into different stores, I
decided to pay more attention to the
places that I pass daily. I invite you to join
me on a short journey to see what I
discovered...
7.45 AM
I leave home for
work. On my way
to the underground
station, I notice the
little old man that hands me a copy of the metro every morning.
He takes the bus for just one stop to the underground station.
That’s less than 100m! And then I notice how much of an effort
he makes to stand at the door of the station and hand out the
newspapers, with a very wide smile! Note to self: stop being so
cranky in the morning!
8.45 AM
Paddington underground station…The worst part of my commute
IS not having to stand in a crowded train, or having to change
route because of some delay. It is trying to go out of
Paddington. Every day, I have to stand in a massive queue to get
out of the station.
Today, I Paid attention and I reAliSed why! It’s eaSier if I draw it..
Now imagine what would happen if they inverted the gates:
If they switched the gates, I would be able to have an extra 15
mins in bed!!!
Anyway, I’d better get gOing, I still need to get to work…
9.00 AM
At work…
I work in a healthcare advertising agency, and we share the
building with a
design firm. I
walk around the
building, and I
come
across this:
In fact, our
neighbours
have a big
doodle wall, and
plenty other
interesting
things that they
have invited us
to contribute to.
It turns out their creative
wall is a brilliant
conversation starter! I
made new friends today!
some of them will even
checking out the CCC
course
I then noticed that we have a similar space, except that our wall
is empty!
1.00 PM
I really need to pop out to the bank. I have been postponing it for
days, just because it would take a while to walk there, or even
take the tube. But since it’s not raining today (for a change!), I
make the effort.
I laughed my head off when I left the office, because just outside:
I walk past these every day! And I never noticed them before!
At this point, I feel a little ashamed of my lack of observation.
But the trip to the bank takes no time at all!!!!
6.00 PM
On the tube again. This time at Kennington station.
It’s very ugly
Most of the tube stations are covered in adverts. This one was
bare, neglected, it felt very grim and a little depressing.
I thought about the adverts and then thought some art would be
quite nice.
May be they can get some new budding artists to decorate the
station.
What if they got them to audition, like they do with the buskers?
By the way, London buskers have an audience of about 3.5
million…
What if, in the same way buskers change continuously, the
artists would change too?
So every now and again, you would see something completely
different.
You might get inspired.
You might start to pay more attention!
The question is:
Have YOU paid attention?
If you have, then you would have found Einstein’s quote on
creativity inside this very assignment…
If you haven’t, here’s a hint:
It’s good to be bold, to think LARGE and small and to appreciate
colour!
Thank you for your attention
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