area report 2010 - chile ppt

AREA REPORT

CHILE

Minery 8.243.100.000

Industry 7.050.900.000

Agriculture 1.637.000.000

Others

TOTAL

93.800.000

17.024.800.000

Chilean exports 2009 (US$)

Flower Bulb exports 2009: US$ 29.955.000.-

Flower seeds exports 2006: US$ 12.300.000.-

2004 2005 2006 2007 2008 2009

Lilium 1780 1659 809 815 558 277

Tulip 498 135 68 140 127 125

Peony 309 558 875 829 1285 830

Liatris 64 30 9

Carn. 13 13 11 28 14 13

Calla 838 889 550

Total exports (2009): US$ 2,511,000.-Leucadendron (2009): US$ 44,000.-

CUT FLOWER EXPORTS 2004-2009 (x1,000 USD)

Local demand in expansion16 million inhabitants

*Imports from Ecuador and Colombia*Local inspection for exports

Local market

Leucadendron and Protea are known productsLittle promotionNeed education on care and handling, correct names of productsCurrent protea growers will soon saturate the market

Main crops

Total surface reaches now about 40 ha (2010)

New planting North of Santiago

Ovalle

Ovalle

Present conditions don´t favor exports: Decreasing US$ exchange rate Increasing competition with countries that produce year round

Strategy: Diversity, specialty products, quality, innovation, mixed boxes