area spring 2014
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AREAT H E O F F I C I A L P U B L I C AT I O N O F T H E O R I E N TA L R U G I M P O R T E R S A S S O C I AT I O N , I N C .
DESIGN FOCUSAndrea Schumacher
HIGH POINT MARKETShowroom IHFC D320
loloirugs.com
EMPRESScollection
LEADERS IN UNIQUE
DESIGNS IN A GLOBAL
MARKETPLACE
N e w J e r s e y
D e l h i
S h a n g h a i
D u b a i
M e l b o u r n e
From the Pres ident ’s Desk
6 Spring 2014
Dear Members and friends,
First, I would like to thank the membership for
selecting me to be President of the ORIA. Your
trust in me to guide this venerable organization is
a true honor. Happily I will have the
support of an excellent group of
Officers, Executive Board members
and Executive Director.
I am also grateful that slowly,
but surely, the ORIA is rebuilding
and recovering from the economic
changes that have affected us all—
due in part to the efforts of Jeff
DeSantis and the other outgoing
Officers and Board members. No
question, the industry—and our
association—has weathered a truly brutal eco-
nomic storm and survived largely intact.
I'm pleased to report that Atlanta and Vegas
markets were strong—yet another indication that
we are on the upswing. Despite the horrendous
winter weather, housing starts and home sales
have remained strong, and I believe that they are
poised to grow even stronger in the coming
months.
But there are still issues to address and pro-
jects to complete. Over the last several years, we
have initiated some much needed and very impor-
tant projects. One of them is the updating of the
ORIAwebsite. I am happy to report that it is close
to completion and will be rolled out very soon….
Stay tuned!
The ORIA Charitable Fund is
another important and ongoing pro-
ject on which I plan to focus. I am
pleased to report through the ORIA
Charitable Fund, the ORIA and its
members support NGO's overseas
such as Care & Fair, Project Mala
and the Nepal Burn and Cleft
Center. These are all fine organiza-
tions that better the lives of workers
and their families in carpet produc-
ing countries. If you are interested in donating or
learning more about any of these fine organiza-
tions, please contact Lucille Laufer.
And, of course, we will continue to do
everything we can to protect and grow our indus-
try. But for this - and our other important projects,
I will need the help and advise of all our mem-
bers. Please get involved and send us your sug-
gestions.
Sincerely and with best wishes for a prof-
itable (and warmer) spring—
REZA MOMENIPresident - Oriental Rug Importers Association, Inc.
Reza MomeniKami NavidBehrooz HakimianRamin KalatyLucille LauferReza Momeni, Chrm.Dennis Dilmaghani
Archie CherkezianLucille LauferSally JamesCarol MilanoEllyne RaeuberArtistic Color Graphics
PresidentVice-President
TreasurerSecretary
Executive DirectorAREA Advisory Committee
Editor-EmeritusEditor-in-Chief
EditorContributing AuthorContributing Author
Production
AREA Spring 2014Published by The Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org
Contents6 From the President’s Desk
14 From HQ
17 In the News
21 New Product Gallery
24 Design Focus: Andrea Schumacher”Rugs Are Works Of Art”
32 Atlanta Market ReviewJanuary 2014- Making Change Happen
44 Around the Market:Rug Market Celebrates At AMC Gala
48 MerchandisingMobile Apps For Your Store
52 Las Vegas Market ReviewJanuary 2014- Stronger Economy, Better Market
60 Directory
64 Calendar
64 Index to Advertisers
AREA 7
Material submitted for publication will not be returned unlessspecifically requested. No article shall be reproduced in anyform without the express written consent of the Oriental RugImporters Association, Inc.
Subscription price (for the trade only) is $30 for one year and$40 for two years in the United States. In Canada and Mexicothe price is $35 for one year. The price for all other countriesoutside the U.S. is $60 for one year, payable by check drawn ona U.S. bank. Remittance must be attached to subscription order.Individual copies are available at $10 per issue.
24
Cover: “This was a previous purchase from the homeowner and weworked around this gorgeous rug,” observes Andrea Schumacher,the subject of this issue’s design focus. “The navy blue is predomi-nant and we mimicked that in the sofas. The walls have a goldenhue which when mixed with blue is a stately design, reminiscent ofthe White House.” Photography by J. Curtis Photography.Courtesy of Andrea Schumacher Interiors.
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From ORIA HQ
14 Spring 2014
ORIA CHARITABLE FUND 2014 DONOR HONOR ROLL
GOODS & SERVICESRugs and services for thisyear’s Silent Auction weregraciously donated by thefollowing companies:
AmericasMart AtlantaAmiciBashianCaravanCapel
Chaman Antique RugsExplore Airtrans ServicesJauntyKasKalatyLoloiLotfy & SonsMomeniNourisonOriental WeaversTamarian
Tibet Rug Co.Revita Rugs
PLATINUM $5000 +ABC Carpet & Home(Wooster House)
Nourison
GOLD $2000-4999Safavieh
GENERAL MEMBERSHIP MEETING - ATLANTA 2014
AREA 15
From ORIA HQ
The Oriental Rug Importers Association (ORIA) has
announced that they have elected a new slate of offi-
cers. The vote came at the ORIA's Annual Meeting,
held at Ravagh Restaurant in NYC on December 18.
The new officers are: Reza Momeni of Momeni, pres-
ident; Kami Navid of Jaunty, vice-president; Behrooz
Hakimian of Woven Concepts, treasurer; and Ramin
Kalaty of Kalaty, secretary. They assumed their new
positions on January 1st.
“It has been a great pleasure to work with Jeff
DeSantis so closely over the last several years,” stat-
ed Executive Director, Lucille Laufer. “We have an
ambitious agenda for 2014 and I look forward to
working with the new Officers and Executive Board
Members to continue to strengthen our Trade
Association.”
Outgoing president Jeff DeSantis was award-
ed the ORIA Presidents Plaque in recognition of con-
tributions he made during his three year term. “It has
been a privilege to lead this venerable organization,”
he stated. “I know that I am turning over reins to an
excellent group of leaders and have confidence that
Reza Momeni and the other elected ORIA Officers
and Executive Board Members will continue to
strengthen and expand the Association's important
role in the home furnishings industry.”
Reza Momeni, who previously served as
ORIA vice-president, noted, “I am pleased and hon-
ored to have been elected President. With the assis-
tance of the ORIA Membership and participation
from the industry at large, I am certain we will accom-
plish much in the coming year as the economy con-
tinues its recovery.”
Officers
Reza Momeni (Momeni) , President
Kami Navid (Jaunty), Vice President
Ramin Kalaty (Kalaty), Secretary
Behrooz Hakimian (Woven Concepts), Treasurer
Executive Board
Jeffrey DeSantis (Amici)
Mikel Banilevi (Aminco)
Alp Basdogan (Asia Minor)
Cameron Capel (Capel)
Dennis Dilmaghani (D & K Wholesale)
Michael Harounian (Ebisons Harounian Imports)
David Basalely (Eliko)
Hari Tummala (Kas)
Amir Loloi (Loloi)
Andrew Peykar (Nourison)
Michael Riley (Oriental Weavers)
Arash Yaraghi (Safavieh)
David Samad (Samad)
Steve Cibor (Tamarian)
Executive Director
Lucille J. Laufer
ORIA ELECTS NEW OFFICERS & BOARD FOR 2014
Left to right: Incoming ORIA president Reza Momeni,
Outgoing president Jeff DeSantis, former president David
Harounian and Executive Director Lucille Laufer.
From ORIA HQ
16 Spring 2014
NOTEWORTHYJimWebber of TIBET RUG reports that this is a very
exciting year for the Nepal Cleft & Burn Center. First,
Nepal Cleft & Burn Center will be one of two organi-
zations honored at this year’s prestigious “Unsung
Heroes of Compassion” event in San Francisco on
Sunday, Feb 23rd. The guest speaker at the event is
none other than His Holiness the Dali Lama! The
event will be attended by people traveling from 22
countries around the world and has been sold out for
months. “What a wonderful opportunity for our grass
roots non-profit from Salt Lake City to get interna-
tional exposure! I’m thrilled at the opportunity and
am honored to be attending the event,” says Webber.
“The event will provide a free live webcast of the
Unsung Heroes program, beginning at 12:50 PM
Pacific Standard Time on Feb 23rd. Everyone is invit-
ed to join them at www.newunsungheroes.org If you
get a chance to participate I’m sure it will be and
inspirational and memorable experience.”
Also, after 12 years, the dream is truly a real-
ity. The grand opening of the Nepal Cleft & Burn
Center is Saturday, March 22nd, 2014. Webber, as
well as several other supporters from the States will
be attending. In addition, a small film crew from Utah
will be recording the event to include in a documen-
tary being produced on the project. They plan to
screen the film at their Salt Lake City fundraiser on
Friday, May 2nd. “We couldn’t have achieved any of
the above without your generous support,” he notes.
“Thank you so much.”
Total Amount of Donation:
Paid by:
Check # (Enclosed)
Credit Card (Mastercard or Visa Only)
Card #
Signature
Expiration Date
Mail to: ORIA Charitable Fund400 Tenafly Rd., #699Tenafly, NJ 07607
Thank you for your generous donation!
The ORIA Charitable Fund is a 501 c(3) Tax Exempt
Organization - IRS Tax Exempt #20-1090669
Name
Company
Address
Phone
Date
Type of donation (select one):
� Unrestricted Donation to be usedwhere it’s most needed
� Restricted Donation for use in...
� India
� Pakistan
� Nepal
� Special Project(Please Specify)
O R I A C H A R I T A B L E F U N D D O N A T I O N F O R M
AREA 17
In The News
AWARDSTAMARIAN CARPETS is proud to report that theyhave received two prestigious awards from Nepali
Government. At DOMO-
TEX 2014, on January
13, Tamarian Carpets was
recognized by the
Government of Nepal
with the Excellence
Award presented by Mr.
Madhav Prasad Regmi,
Secretary of Commerce.
Subsequently, on January
27, Steve Cibor was awarded with Commercially
Important Persons (CIP) status for becoming the top
third-country importer of Nepali goods. The award
was presented by Nepali President, Ram Baran Yadav,
to Mr. Lama, on Steve Cibor’s behalf, and was a front
story for all major Nepali news outlets. Both awards
highlight Tamarian Carpets’ continued strength and
commitment to their client base at home, as well as
their dedicated team in Nepal.
NOTEWORTHYFEIZY RUGS announced that they met their goal of
donating $40,000 to The Global Fund for Children
(GFC) well before their self-imposed April 2014
deadline. Funds were raised by donating a portion of
orders taken at all mar-
kets since April 2013.
The money will be used
to improve the lives of
vulnerable children
around the world through
innovative community-
based organizations.
Since its founding in
1995, GFC has invested
$30 million in 560 organi-
zations in 78 countries and
has touched the lives of over 9 million children.
Feizy Rugs also held a “Dollar Per Like” campaign on
the company’s Facebook page, which raised over
$1,200 over a ten-day period during the holidays.
Victoria Dunning, Executive Vice President of The
Global Fund for Children, said, “We are very grateful
for the generosity of Feizy Rugs and its customers.
With their partnership, we will multiply our impact
and most importantly improve the lives of the chil-
dren who need it the most.”
NOURISON is pleased to report that during the
month of January, they launched a social media dona-
tion campaign to help fund the research efforts of the
Diabetes Research Institute (DRI) to help find a cure
for diabetes. Nourison donated $1 to the Institute for
every new “Like” or follower on the Facebook and/or
Twitter page. There was also a chance to win a rug
and pillow coordinate.
“Nourison and the
Peykar family have
been strong supporters
of the Diabetes
Research Institute for a
long time,” said
Thomas Itty, Marketing
Director of Nourison.
“Our goal is to raise
awareness and highlight the significant progress of
organizations such as the DRI.”
“This is a wonderful opportunity to expand
what it means to have a voice for a cause by utilizing
social media,” said Brooke Feldman, Digital
Marketing Coordinator of Nourison. “DRI and our
team are very excited to collaborate on posts to make
this informational and fun for each of our followers.”
To participate in the campaign, donors were asked to
“Like” the Nourison Facebook page (www.face-
book.com/nourison), or “follow” the conversation on
the Twitter feed (twitter.com/nourison).
Feizy CEO John Feizy withsome of the many children
helped by GFC
In The News
18 Spring 2014
MARKETSAMERICASMART-ATLANTA reports that by clos-
ing bell, the January 2014Atlanta International Gift &
Home Furnishings Market had posted huge gains
across all measures, with national and international
attendance and first-to-market buyer totals leading a
litany of advances. On-site actual registrations for the
eight-day market showed healthy year-over-year
gains with increases as high as 53 percent posted on
key attendance days. Preliminary hotel occupancy
results reports indicated an increase in the average
length of stay per attendee to 4.2 days, the highest
recorded since 2006. Growth posted in all national
regions beyond the show’s principal Southeast base—
including the Midwest and Far West—plus interna-
tional beyond the Americas delivered global buying
power to exhibitors across all product categories in
showrooms and trade show booths.
The Market’s first-time buyer total—a mea-
sure of new buyers having not attended any previous
Atlanta market—saw high double-digit increases.
Meanwhile, reports from exhibitors throughout the
Market, across showrooms and trade show booths,
echoed strong sales—more orders, larger orders, from
new and returning accounts.
WORLD MARKET CENTER announced that the
winter 2014 Las Vegas Market (January 26-30, at
World Market Center Las Vegas) hosted its biggest
and best attended market in its nine-year history.
Record-breaking gains in both attendance—with 21%
more buyers and 850,000 more square feet of
resources than last winter—firmly cemented the
Market’s position as the leading furniture, home décor
and gift market in western United States. The summer
Market will run July 27-31, 2014, at World Market
Center Las Vegas.
“Las Vegas Market is growing both resources
and attendance at an exponential rate, and this winter
marked the largest Market in our history,” said Bob
Maricich, Chief Executive Officer, International
Market Centers. While the Market experienced over-
all attendance gains of 21%, increases in both home
décor and furniture—of 21% and 17% respectively—
also contributed to the energy and palpable buzz at the
winter edition.
Winter market highlights included the intro-
duction of a new Sunday-Thursday date pattern, debut
of new and expanded showroom resources and launch
of three new temporary exhibit categories. In addition
to the exponential gains in resources, the Market also
offered participants a wide range of unparalleled mar-
ket amenities, networking event and educational pro-
gramming, including presentation second annual Las
Vegas Market CEO Summit.
NEW YORK INTERNATIONAL CARPET
SHOW (NYICS) announced that the dates for the
10th annual event will be September 7-9 2014. From
their first event 10 years ago, the , NYICS has been a
catalyst for a burst of refreshing ‘new age’ creativity
in the carpet industry. The event as grown steadily
over the decade. As Dennis Dodds, founder and
owner, says, “The New York International Carpet
Show is the Flagship trade event for this sector of
high quality, design driven, profitable rugs. It’s an
inspiring and unique show.”
In one convenient location during Metro
Market Week, buyers tap into a rich diversity of the
newest spectacular patterns, engaging textures, and
scintillating colorways of deep programs and ravish-
ing collections. Superior one-of-a-kind carpets and
first class custom capability draw lots of attention
from buyers and designers. Showcasing these award-
winning products in a premier boutique environment
in the center of exciting New York City, NYICS pro-
vides attendees with a stimulating and profitable busi-
ness experience. The NYICS Market will run concur-
rently with the Rug Show @ Javits.
In The News
PEOPLEThe AMC, Inc. Board of Directors announced at the
conclusion of its January 21 quarterly meeting that
Jeffrey L. Portman, Sr. has been selected to serve as
vice chairman of the cor-
poration effective imme-
diately. Portman has
served as president and
chief operating officer of
Atlanta-based AMC,
Inc. for the past 13
years, which has been a
period of spectacular
growth and success for
the corporation, and he will continue to serve in these
capacities in addition to his new responsibilities.
Portman’s professional career spans more
than 35 years in commercial real estate development
and management.
EXPANSIONSNOURISON announced an expansion to its 305,000
square foot distribution center in Calhoun.
Construction is already under way. The 132,000
square foot expansion is expected to come online in
early spring and will include state-of-the-art machin-
ery, advanced logistics, office space as well as
expanded shipping and receiving capabilities. “With
this addition, we will further our ability to service our
customers the way they have been accustomed to
from Nourison,” said Nourison’s Vice President,
Andrew Peykar. “This state of the art facility and sys-
tems we have put in place allows us to turn orders
around very quickly, sometimes minutes after the
order is taken. We are poised now to turn that some-
times to always. We will also be adding 40-50 new
employees as well as new equipment, such as high-
speed picking machines to this location.” Corporate
headquarters in Saddle Brook, NJ also includes a
modern warehouse and shipping facility.
Jeffrey L. Portman, Sr
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We have
Relocated
� Packing & Shipping Supplies
� Tags & Tagging Supplies
� Rug Display Clips
� Fringes, Edging & Binding Tape
� Wool Yarns, Cotton & Linen Threads
� Needles, Scissors & Rug Repair Tools
� Rug Shearing Machines
� Moths Sprays, Moth Balls & Flakes
� Staple Guns & Staples
� Rug Padding
� Brass Stair Rods
� Inks, Paints, Dyes & Markers
� Pens, Pen Holders & Brushes
� Rug Cleaning Supplies
� Spot, Stain & Color Removers
In The News
20 Spring 2014
PRODUCTSFEIZY RUGS has ushered in 2014 with a prolific
number of introductions, having debuted nine com-
pletely new collections as well as adding multiple
new designs to existing collections. Among the new
power loomed collections are Brixton, Thatcher and
Bleecker, each with a distinctive color palette and on-
trend designs. All three feature transitional and con-
temporary machine woven designs with Watercolor
effects. The Hastings Collection is the newest addi-
tion to Feizy’s Indoor/Outdoor Collections. Smart,
modern and fun, the Hastings Collection makes a
splash in indoor and outdoor settings alike. These
multi-textured rugs are both playful and practical.
Multiple additions were also introduced in the hand
loomed and hand hooked categories, and their popu-
lar hand knotted Rumi Collection.
KALATY RUG CORPORATION announced the
introduction of Ultra, a new custom Tibetan-weave
rug program that includes 40 all-new rug patterns
exclusive to this program. The broad range of transi-
tional and modern designs in the Ultra program
include updated floral patterns, classical grillwork,
Greek key motifs as well as a number of contempo-
rary graphic designs.
The Ultra program—created for rug stores,
furniture stores as well as for designers—offers deal-
ers a broad choice of patterns and colors that can be
ordered in any custom size in the customer’s choice of
pattern and yarn type. Customers choose from three
superior-quality materials for their rugs—100% pre-
mium wool, a combination of wool and Silkette™ or
100% Silkette™—and the rugs are available in short
lead times with no up-charge for customization. When
a dealer purchases 10 or more 2 x 3 samples, a water-
fall display rack is included at no charge along with
the samples.
ORIENTAL WEAVERS and Pantone Universe, the
consumer products brand of parent company Pantone,
formed an exclusive partnership for the design and
manufacturing of fashion-forward, chic and colorful
area rugs. Because of that relationship, Oriental
Weavers received the top secret 2014 Pantone Color
of the Year, Radiant Orchid 18-3224, months in
advance of the public announcement enabling it o
incorporate the sought-after color into the company’s
new designs. These includes their Pantone Universe
Focus shag rug collection. The company describes the
selected shade of purple as captivating, magical and
enigmatic. Radiant Orchid shag rugs are already in-
stock and ready to ship.
OF INTERESTDavid Harounian, past president of Oriental Rugs
Importers Association and CEO of HAROUNIANRUGS INTERNATIONAL (HRI) in New York has
announced the formation of the Persian American
Business Leadership Council for the purpose of
strengthening the bonds between this vibrant immi-
grant ethnic group and the broader American business
community as a whole.
Harounian’s decision to form the Persian
American Business Leadership Council is based on
his leadership experience at ORIA. Harounian
explained, “The Persian-American business commu-
nity is built on the integrity of the individual busi-
nessman and woman and the collective experience of
immigrants committed to living the American dream.
We believe we have an obligation to our country, our
families and ourselves to promote the success of our
shared experience, honoring those who have come
before us and assisting those who will follow.” The
Council’s stated strategic mission is to celebrate the
country’s diversity and call attention to the American
success story that is the Persian-American business
community.
AREA 21
New Product Gal lery
For more information regarding the
fine products offered in our
ANTIQUES & NEWPRODUCTS GALLERY
please consult the Members Directory
in this issue of Area Magazine.
The Gramercy Collection from
Feizy is hand loomed in India of
100% art silk pile. Soothing
neutrals and a plush pile soften
the geometric patterns of the
Gramercy Collection. Hand
loomed of undyed art silk, each
piece features beautiful variation
of tones within each design. The
hand carving imparts movement
and textural interest.
FEIZYwww.feizy.com
New Product Gal lery
22 Spring 2014
Bright fun colors give a modern twist to the
traditional kilim patterns found in Momeni’s
new Caravan Collection. Hand woven in India
of 100% wools these rugs are reversible and
durable. Shown left: CAR-04 Multi
MOMENIwww.momeni.com
New from KAS for spring: The Emerald
Collection. Handtufted in China of 100% finest
blend wool, the Emerald Collection is available in
nine sizes including rounds, runners and oversizes.
Shown here: Design 9032 Ivory Damask Floral.
KASwww.kasrugs.com
AREA 23
New Product Gal lery
Nourison’s Timeless Collection, an extra-
ordinary collection of magnificent rugs, is
aptly named. Each design is truly timeless,
based on superb examples of Persian,
Indian and European originals dating back
as far as the 15th century. With the vision
of Nourison's talented designers and mas-
ter craftsmen, they have been reinterpreted
and reproduced to enhance today's modern
lifestyles. Loom woven of handwashed
80% New Zealand/20% nylon, each piece
is hand finished. Available in sizes 5'6”x 8'
to 12'x15.'
Shown far left: ATML02 Olive. Left: TML10 Seaglass.
NOURISONwww.nourison.com
Far right: The Empress Collection from Loloi features 100%
jute in a hand-knotted construction for this series of versatile
transitional designs. Each piece offers a thick-bodied pile,
chunky knots, and beautifully saturated colors.
Shown: Empress EU-03 Denim Beige
Right: Loloi’s new Gabriella Collection is
hand crafted in China of 100% polyester in a
cut-and-loop, high low construction that is
highly stain and fade resistant.
Featuring modern floral reinterpretations, each
design is punctuated by a raised texture and
complemented by the perfect palette for today's
interiors. Shown: GB-06 Blue Mist
LOLOIwww.loloi.com
Design Focus
24 Spring 2014
Design Focus
AREA 25
Few designers possess greater knowledge or appreciation
for the beauty and decorating potential of handmade rugs
than Denver-based designer Andrea Monath Schumacher.
This master of eclecticism incorporates one or more pieces
into every one of her residential projects—and many of her
commercial ones.
She credits her deep love of rugs—and overall
design aesthetic—to her upbringing. “My parents loved
rugs and I am highly influenced by their design aesthetic. I
started using rugs in my own home before I became profes-
sional designer.”
This early exposure was strengthened and honed by
years of more formal design studies. “I love to think my tal-
ent and creativity is backed by my education, which
includes a B.S. in Interior Design, a certificate in Universal
Design from the Graduate School of Design at Harvard
University and further studies toward my Masters in
Architecture at the University of Colorado. But my true
knowledge of design comes from a long and on-going love
of the world around me, which includes my travels and
awareness of emotions evoked from architectural environ-
ments. I am a true student of the living, breathing world. I
For Denver designer
Andrea MonathSchumacherRug s A r e Wo r k s O f A r t
LEFT In a seating area dominated by browns and golds, the rug’svibrant palette provides a welcome splash of color that pulls thecomposition together. According to the designer, it was the finalpiece selected for the space. Photography by Emily Minton Redfield.Courtesy of Andrea Schumacher Interiors.
Design Focus
26 Spring 2014
believe texture and form affect everyone, through all
phases of life.
“After my studies, I apprenticed at ‘Days of
Our Lives,’ which then afforded me a job at
Columbia Pictures Entertainment as an in-house
Interior Designer. Set Design was ingrained in my
sensibilities and stands true today, that space, form
and architecture are back drops to work magic with
color, textures and materials.”
In 1999, Schumacher founded her epony-
mous firm, Andrea Schumacher Interiors. From the
outset, her mission has been to “strive for sumptuous,
imaginative interiors that reflect our clients aspira-
tions, lifestyles, personalities and brand, as no two
jobs are ever alike. The interior design of each space
is timeless, intriguing and softly polished, with just
the right amount of drama.”
In 2010, House Beautiful named Andrea
ABOVE “This home called for a more traditional design and for a family of 7, we were thoughtful about making sureit was classy, yet completely usable,” Schumacher says. “The Mamluk rug can take a beating with the intricatepattern and complex color way. I love using Mamluk, as they are so versatile and look amazing in both traditionaland modern settings.” Photography by J. Curtis Photography. Courtesy of Andrea Schumacher Interiors.
OPPOSITE The designer picked a large scale Moroccan design in vibrant shades of blue, green and white to bethe focus of a warm, inviting livingroom. The hallway features an antique from the owner’s collection that hastouches of blue providing a visual tie with the livingroom. Photography by Emily Minton Redfield. Courtesy ofAndrea Schumacher Interiors.
Design Focus
AREA 29
Schumacher Interiors, one of the “Top 20 Under 40”
designers to watch in the country—but one of sever-
al honors. Over the past several years, the company
has continued to build a reputation for creating rooms
that are original, chic and sophisticated.
A review of the firm’s extensive portfolio
reveals an eclectic style with which Schumacher deft-
ly transforms a range of settings into unique spaces
that reflect the lifestyle and personality of the client.
Throughout, rugs play a key role.
Schumacher readily admits to using them 100% of
the time. “I even use them in front of a bath tub. I
believe they are art. I design with a neutral palette and
add color with art, pillows and rugs.”
Her choices are equally eclectic as she does-
n’t limit herself to any particular design type—or
even construction. “I love them all. I can appreciate
rugs on many different levels.” Over the years,
antique rugs she has used cover the gamut: Mahals,
Sultanabads, Herizes, Serapis,Bakshaish, Agras,
Oushaks, Amritsars, Tabrizes, Caucasian rugs,
Chinese andAubussons, Savonneries, needlepoints—
even Axminsters. “I go through phases of what I'm
drawn to. I was into Oushaks for a long time and now
am drawn to Mamlouks. I love the pattern and the
rich and saturated colors.”
But she uses new rugs, as well, including
vegetable-dyed reproductions such as Egyptians,
Tibetans, new needlepoints, Aubussons, and
Savonneries. “I love over-dyed rugs as well—I do
think they are trendy.” Flatweaves, such as kilims,
sumaks and dhurries have also found a place in her
impressive repertoire.
Although she sometimes uses machine-made
rugs, she has a decided preference, however, for
handmade antiques. “[Even] a well done machine-
made can do the trick, but I prefer an antique over a
newer rug—it just says ‘classy and sophisticated’
without trying too hard.”
Schumacher’s eclectic style supercedes
trends. “My decorative style is classic with a twist of
the unexpected. Whether that is achieved by using a
funky light fixture or case good, it is about throwing
the unexpected together in such a way that the out-
come is a WOW factor interior that looks like it's
been collected over years. I love mixing antiques in
modern settings. Rugs help achieve this look.”
As a result, she is able to work a rug into
every room. “I use them throughout the house. They
can frame a room or complement it. I usually use
them as the ‘pop’ of color, but there are times it needs
to be subtle, and in that case I go for texture.” As to
whether to start with a rug or select it later, she has no
hard-and-fast rule. “It goes either way. Sometimes I
find a rug in the beginning of the project and design
with it in mind. Other times we bring in several at the
end of the project and find one that works well.”
She is flexible, also, in how she positions
rugs and over which floor surface. “I do both and at
times I will layer rugs, so—for example—I use a sisal
for the entire room and then a smaller, more colorful
rug on top that has more color and definition.” When
using more than one rug in a room, she looks for a
common color theme which is also her approach to
mixing patterns.
Clearly, Schumacher is equally deft at com-
bining patterned fabrics with rugs. “I love mixing
fabric and rug patterns. I like the look of a rich color-
ful rug and a neutral sofa with similar color pillows—
with ‘off-the-wall’ patterned fabrics.”
Her enthusiasm for rugs is contagious. She
notes, “Rugs get clients excited. It’s fun to have many
brought in for the client to see in the space. I love to
see their eyes light up with all the possibilities!”
OPPOSITE: The designer explains, “This rug belonged to the home owners and we designed around its rich hueof red. To complement it, we painted the original Alder wood trim and cabinets a light blue and added a touch ofglamour with the lighting.” Photography by Emily Minton Redfield. Courtesy of Andrea Schumacher Interiors.
Design Focus
30 Spring 2014
In 2010, House Beautiful named Andrea Schumacher
Interiors one of the “Top 20 Under 40” designers to
watch in the U.S. Other honors include the presti-
gious ‘Best Interior Designer’ Newman Award from
the Institute of Classical Architecture and Art and
Colorado Home and Lifestyles 2010 Home of the
Year. In addition, the company was included on Luxe
Magazine’s “Gold List.”
Over the past several years, the firm has built
upon this acclaim and reputation for creating rooms
that are original, chic and sophisticated. Their work
has been featured in local and national publications
such as House Beautiful, HGTV, Renovation Style,
Luxe, Colorado Home and Lifestyles, Architecture
and Design and Western Art and Architecture.
Founder Andrea Monath Schumacher holds
a B.S. in Interior Design, a certificate in Universal
Design from the Graduate School of Design at
Harvard University and further studies
toward her Masters in Architecture at the
University of Colorado. After completing
her studies, Schumacher apprenticed at
"Days of Our Lives" which led to a job at
Columbia Pictures Entertainment as an
in-house Interior Designer. She believes,
however, that her true knowledge of design comes
from a long and on-going love of the world around
her, which includes extensive travel, and a keen
awareness of emotions evoked from the built envi-
ronment.
In 1999 she established Andrea Schumacher
Interiors as a full-service interior design firm with a
mission to create aesthetically exciting interiors, but
also to provide a personal commitment to their design
partners in each aspect of a project's interior design;
from space planning, budget definition and design
concepts to contractual documents and final installa-
tion. They continue to provide their clients the bene-
fit of personal attention and professional experience
which has produced distinctive personal homes, as
well has highly regarded branding in the law, oil and
hospitality industries.
About TheDesigner
OPPOSITE This visually appealing but totally practical dining is an example of the designer’s ability to mix stylesand colors—and a touch of whimsey to her interiors. Photography by Emily Minton Redfield. Courtesy of AndreaSchumacher Interiors.
Market Rev iew
32 Spring 2014
Bursting bubbles, a deep recession, and, yes, even the continuing high-tech revolution, has had most folks
living in constant earthquake mode: everything shaking and slightly unsteady. The 2014 January Atlanta
Market, however, saw a return to times where shake equated with actively making change happen as well as
adjusting to change that has happened: new designs, new textures, new floor demographics, a larger number of
shows to prepare for and attend, and sometimes a new way of doing business—more fashion show-like, more
looking, more just-in-time buying.
FOCUS: RUGSAtlanta remains the dedicated rug market and the place, said Ralph Bashian, of Bashian, Ridgefield, NJ,
where, “you get feedback from your customers and you gauge their optimism or negativism for the year.”
“We were busy,” said Thomas Itty of Nourison, Saddle Brook, NJ. “We had a lot of new introductions. The
Atlanta market is usually our big market: It’s a true rug market. It was definitely up and our customers seemed
to be more optimistic for the coming year.” Although selling was across the board, “Atlanta is a market where
we try to reach buyers who like our higher price points,” said Mr. Itty.
“We have been doing this show for many years now and the clientele knows the market. They come for
specific reasons,” said Baki Ildiz, The Creative Touch, Secaucus, NJ. “Even though there was cold weather and
delayed flights, we still saw many appointments and walk-in traffic. Every show we pick up new clients; that’s
why we go. We can service our regular clients through different means, but our main intention is getting new
clients and the show was good for that reason.”
Cyrus Loloi, Loloi, Dallas, TX, felt traffic was similar to last year, or maybe a bit less, but that those in
attendance, “meant business and came to write good healthy orders. That’s the way we look at the Atlanta mar-
ket: you may get more traffic at other markets, but at the end of the day the totals are not necessarily correlat-
MAKINGCHANGEHAPPENNORS 2014 • Atlanta
by Ellyne Raeuber
Market Rev iew
AREA 33
ed to how many people you had come into the show-
room. It is more about what they are going to buy. We
saw a lot of furniture stores, a lot of rug people—the
exclusive rug galleries that are still around come to
Atlanta—that kind of mix.”
“We have customers who only come to Atlanta,
so we have to have a presence there,” said Kami
Navid, LosAngeles, CA. “Atlanta for us is steady. We
expect existing customers to show up and although
traffic was kind of soft, whoever came in bought.”
Jaunty’s main customers are furniture stores so High
Point and Las Vegas are also markets it must attend,
noted Mr. Navid
One compatibleAtlanta exhibitor is Revita, South
Hackensack, NJ. “We were there complementing new
rugs and materials being sold,” said Ms. Goldman.
“You don’t sell a Benz without the service and we are
a rug cleaning service. We go to Atlanta not knowing
what to anticipate; then we run into perspective cus-
tomers and more people from across the nation and it
renews our commitment to come back again. The
entire rug industry is our client base and the new
materials that vendors have introduced to the market
like viscose or viscose and wool rugs seem to be a hot
topic for retailers who were going through the show.
They would see our booth and stop by and ask: ‘How
do you clean viscose’? Usually we get those questions
from New York, Florida or the West Coast and now
we have people as far away as Ohio and Arkansas,
places that are in the heart of the country, asking. We
made a lot of new contacts.”
FURNITURE ON THE FLOORNew at Atlanta is the mixing on some floors of
furniture stores with rug showrooms, a plus for many
vendors. The newly occupied showrooms draw new
buyers and inject a welcome boost of energy. Brian
Mehl, Tibet Rugs, Salt Lake City, Utah noted the
change: “We used to have a lot of vacancies on our
floor, the fifth floor, and now they’re starting to fill
Market Rev iew
34 Spring 2014
those vacancies with nice furniture makers and
exhibitors; and also décor.”
“We had a better market compared to last year’s,”
said Mr. Ildiz. “I think there was more traffic due to
furniture stores coming onto our floor and it not hav-
ing just rugs. There was a little bit more walk-in traf-
fic and the overall market was better. People were
interested in the new collections and wanted to buy
instead of just looking around like in the last shows,
which made us happy.”
“The market is trying to get a better mix of ten-
ants on the traditional rug floors,” said Firooz Nahai,
Marcella Fine Rugs, Atlanta, GA. “It makes sense.
There is synergy in rugs and home furnishings being
part and parcel of the same presentation, but it is too
soon to tell if furniture stores help. “
BETTER YEARDespite bad weather and less traffic, most 2014
vendors experienced an at least incrementally upward
trend that reflected what is happening nationwide. “I
did better than last year,” said Sayeed Hasanzadah,
Merrifield, Vienna, VA. “Angie Emory, Radici USA,
Spartanburg, NC, described traffic as sparse, but
noted that important customers came to the show-
room: “We had good meetings with those customers.
It was successful for us in the way that we expected it
to be,” she said. Kerin Gokce of Anadol, Atlanta, GA
also saw a decline in traffic from last January, but was
nevertheless pleased. “As far as business goes, we
were satisfied,” Mr. Gokce said. “There is optimism.
Everyone is talking about the upward economy, but I
don’t think the trajectory is steep. We did a little more
than last year and that was fine for us.”
“It was better than last year,” said Reza Momeni,
Momeni, Carlstadt, NJ. “The people that attended
were more upbeat. No one was negative; it was all
positive conversation and comments. Overall the year
was good for everybody; that’s why the positive atti-
tude was called for.”
Market Rev iew
AREA 35
OPTIMISM VS CAUTIONIn a complex industry working in a complex
economy customer response will run the gamut.
Although many are more optimistic, caution contin-
ues to be the default for retailers who were hard hit by
the recession or caught with an abundance of unsold
inventory.
Mr. Loloi experienced vendors’ optimism as
expressed in body language as well as in disposition
and conversation. “More and more from the retailers
who have survived the recession, I hear stories of new
store openings, expansion of existing space, and more
advertising—all encouraging signs,” he said. “While
I can’t speak for all the retailers—I’m sure that, unfor-
tunately, there are still some struggling—we do have
some dealer-partners who have improved in their out-
look and are taking expansive actions.”
“Customers coming in are more positive and hap-
pier than they used to be so it seems like there is some
movement,” said Ariel Kalaty, Kalaty, NewYork, NY.
“People are literally happier as a result, I assume, of
having better traffic. They are selling goods and it’s
going to be a better year: We are positive and defi-
nitely optimistic.”
Sheila Rahmanan, Lotfy and Sons, Secaucus, NJ,
was hopeful and felt business at market equaled last
year’s level despite a bad last quarter for some retail-
ers. “A lot of people with whom I’ve spoken, whether
they were our accounts or our competitors’ accounts,
all said that November and December were quite bad
for most retailers. Whether that will turn around
remains to be seen. If our customers don’t sell, then
we don’t sell to them,” Ms. Rahmanan noted.
“I think that most buyers are having a good year
and are more confident,” Jonathan Kashanian, F.J.
Kashanian Rug Corp., Secaucus, NJ, said. “When we
were there, we didn’t see so much traffic, but now that
I look back and see the numbers, I see that those who
came were placing orders. If they came to Atlanta, it
meant that they were happy because they had the
Market Rev iew
36 Spring 2014
money to buy new rugs; the people who were there
definitely seemed optimistic.”
NOT LIKE THE OLD DAYSLet’s count the ways in which it is not like the old
days: slower traffic, more price-conscious buyers, dif-
ferent shopping paradigms and a range of product that
runs from the subdued classic to the outrageous mod-
ern. Awareness of these changes has helped vendors
adapt to the new marketplace and create their own
strategies.
“If you give people a better price, they will buy
from you, so you have to work with people,” said Mr.
Hasanzadah. “It’s not like the old days. Now people
think about the price: it’s the number one thing for
them, then the design and color. Also, we didn’t have
a lot of people coming in. In the old days we were so
busy we could not even talk to everybody. We weren’t
busy like that, but still I did about 15% to 20% better
than last year.”
Mr. Loloi said: “There is a sense of okay, this is
my vendor; this is who I am comfortable with; I can
work with them.” Mr. Bashian saw that phenomenon,
too. “With the customers that you have, you have to
solidify better partnerships,” he said. “It’s a tough
market. If a customer is happy with his supplier, he is
sticking with that supplier, forming better relation-
ships and partnerships and not looking for someone
new. It’s not like the old days when there was a short-
age of high-end product and the dealers were scam-
pering, going around from vendor to vendor looking
for something. I think that if you are in the tufted busi-
ness and you’ve got good production and good
designs, your customer base will stick with you.”
This year Neman International, New York, NY,
decided to move from their permanent showroom to
temporary space on the second floor. The traffic was
light, but some buyers bought heavily. “We gave up
the permanent showroom and I’m much happier in the
temporary space on the second floor,” said Dan
Neman. “On the second floor, people come and go
and you can see what’s going on. You see people, talk,
and learn. It’s less expensive and I got new customers.
That’s always good.”
“For the last couple of years Anadol has rented
another showroom on the third floor where the atmos-
phere is little bit more colorful,” said Mr. Gokce.
“You go into our showroom and see a lot of semi-
antique Anatolian carpets with a new look: We
overdye them, sheer them down, cut them, paste
Market Rev iew
AREA 37
them, patch them, and put glitter on them and they
become contemporary. We have good inventory and
that led to our decision to again rent a second space,
which did better than last year.”
FASHION SHOW MENTALITYLike at fashion shows, some come only to look.
They may not be ready to buy, but want to see what
colors and designs are in the market; or they may be
short of funds or have to get prior approval from
clients. “The same retailers that have been coming to
the show for 25 years came, but some weren’t in a
position to buy,” said Mr. Mehl. “They took pictures
and wanted to see what was new. There were a lot of
venders there that they needed to see.”
“Customers were very cautiously buying,” said
Mr. Nahai. “We saw very few designer/decorators and
even they were more inclined to take pictures for
clients than actually take the plunge, which has been
the MO for the last four or five years. The middle
level—furniture stores and specialty retailer stores—
they were purchasing with great precision. Each
comes with what I call a prescription as to what they
must have, a list of what their customers want regard-
ing color and size. Then if you look at the big boxes,
the volume buyers, many are looking for in-time
inventory and are reluctant to buy in volume; so a lot
of that clientele want you to work with them at their
pace in between markets and their market visits are
much more to see what is new.”
APPOINTMENT DRIVENPre-market work—especially making appoint-
ments—is key to success at Atlanta. “We had a good
market and as has been the case in the past few mar-
kets, it’s become appointment driven with an appoint-
ment-based flow of traffic,” explained Ned Baker,
Tamarian Carpets, Baltimore, MD. “We saw our
largest accounts who we knew were coming. In the
past, more people would walk in and we would cap-
Market Rev iew
38 Spring 2014
ture new accounts, but the market has changed so the
outreach is really important.”
At Obeetee, New York, NY, five new collections
were introduced. “We did very well,” said Vimal
Kumar. “The buyers who came to market were all
serious and all of our appointments showed up. We
did have walk-ins so we had a couple of new cus-
tomers, but most of our business is through appoint-
ments. It was a better market than last year and peo-
ple are upbeat.”
“We were happy that all of our appointments
showed up and they seem like they are positive for the
year going forward. It gets more and more appoint-
ment driven every market,” Mr. Bashian said. Mr.
Loloi agreed that Atlanta, more than most shows, is
about appointments, but that new customers came
from both walk-ins and appointments. Mr. Kalaty said
Kalaty was quite happy with market results. “Some
appointments show up and some don’t, but lot of it is
doing work afterwards to secure orders,” he said.
WORK HARD, FIND YOUR NICHEDiversify; find your niche; work hard; produce
new products ahead of the curve; build your relation-
ships: These are but a few of the keys to success. Mr.
Kalaty can’t point to a particular strategy. He says it’s
about continuously plugging away, working hard and
trying to innovate as much as you can. “New products
and new designs: as much as we can innovate, we try
to. We’ve introduced a few new lines across the spec-
trum of design: we have some new very unusual mod-
erns, new introductions in transitionals and in tradi-
tionals; and they are all doing well.”
Mr. Mehl thinks that, “the big guys who diversify
and who do hand tufted and machine-made are cover-
ing their bases. That’s why we are doing the Indian
Sumac production; because it’s got a better price
point. You can be a great big company and bring in
large, 40-foot containers every week or you can be a
smaller company and really specialize and have a
niche that is really high end. We are finding our
niche.”
Momeni has gone with diversification, introduc-
ing a well-received, new area of accessories. “We
have pillows and ottomans, and we added tabletops,
some light furniture, and some decorative items,” Mr.
Momeni said. “We have expanded and that, together
with rug-based dealers looking to get into some new
avenues, led to a positive market.”
Market Rev iew
AREA 39
“I’m hearing a lot of positive in terms of that top
one percent. Special projects and new construction
are really cranking up; so we’re doing a lot of high -
end and custom jobs and we have been very happy
with that,” Mr. Baker said. “But we are still offering
product at an attractive price point and have to con-
tinue to be sensitive to price. Our new weaves tend to
be of a slightly lower price point which helps to
absorb higher production costs due to cost-of-living
raises in Nepal.”
TREND IS NO TRENDThere is a move away from traditional, but there
are traditionals that are selling well. Oushaks—some-
times categorized as traditional and sometimes as
transitional—and Peshawars are still strong. Demand
may be geographically based: In Washington, DC,
according to Ms. Goldman, most of the rugs that
Revita services are traditional Orientals and Persians.
Mr. Kalaty noted that the trend is that there is no
trend.
“We had some beautiful new designs and colors
for our transitionals and it worked for us,” Mr. Neman
said. Jay Nehouray, Caravan Rug Corp, Beverly Hills,
CA, saw more people leaning toward modern and
transitional. Nevertheless, he said, Caravan’s tradi-
tionals “did okay, better than last year because our tra-
ditional lines have been around for so long that our
client base knows what we do.”
Mr. Kashanian doesn’t see that one stand-out sell-
er. “Now,” Mr. Kashanian said, “it seems that every
city has its own look and its own requirement; and if
someone buys something, they want it to turn over
very quickly. They’re not going to take a risk.” They
may buy a test piece, he said, or something that they
know sells like their bread and butter: “Either they are
looking for real traditional that is timeless or they
want something different. It is kind of like the
extremes.”
“Those who came in and ordered were looking
Market Rev iew
40 Spring 2014
for vibrant colors and for transitional and contempo-
rary looks,” said Mr. Navid. “For us traditional pat-
terns are still selling, but buyers are looking for kind
of wild rugs to make a statement. They know that
most of their reorders are going to be certain tradi-
tional patterns or colors, but they need to have and
show trending colors. Everything sells as long as it
has the right niche.”
“We are very specialized,” Ms. Rahmanan said.
“The lines that we sell are mid to high end and we did
quite well with those. There are all kinds of cus-
tomers, people who were looking for only contempo-
rary or transitional, but we are known for our updated
traditional lines, so that is our customer base.”
Although Radici brought one traditional line to mar-
ket, it was contemporary that was requested most.
“It’s so exciting just to see some of the things that
designers come up with. It’s impressive,” said Ms.
Emory.
“In my book, the middle point is hand tufted,”
said Mr. Nahai, “and although there is strong demand
on the specialty level for hand knotted, some special-
ty stores want to dabble in power loomed, but they are
hesitant because they feel it dilutes their image. I had
one customer that looked at a power loomed rug on
the wall; he ordered it and as I was writing the ticket,
he looked at it and said, ‘Is that power-loomed? It
looks great but I can’t buy it.’ He could not dilute his
name; and I can respect that. But I think there is a
trend toward power-loomed.”
Mr. Hasanzadah noticed that people are still
looking for antique pieces. “At the show I bought
some old rugs from somebody else, a dealer from
upstairs,” Mr. Hasanzadah said. “As soon as I brought
them to my showroom, they were sold. I bought 8
smaller pieces, and in just an hour I sold almost 80%
of those rugs. Some people still want vintage quality
rugs. I believe that’s coming back.”
GRAY, STAID GRAYIt’s always fun to follow the color of the year:
emerald green last year and orchid this year, perhaps
with a mention of plum. These colors, however, are
more often relegated to accent colors, especially in
traditionals where even a touch of pink may squelch a
sale. “When you hear color, especially when it is an
unusual color—things that pop out—they can’t sus-
tain as a background,” said Mr. Kalaty. “They are
more accent and accessory colors. Orchid, unless it is
in lower end rugs, would be difficult to do as a main
Market Rev iew
AREA 41
color, but I think some brighter colors are coming
back.” Cautious buyers will keep the boat steady with
light colors and ever-popular grays. Then again,
turquoise is a today-color; and what sells often
depends on the rug category.
“Usually,” said Mr. Neman, “they want a lighter
tone, really washed out, where you can’t even see the
design, but this time we found that they needed more
color: gray tones, beiges, khakis.” Mr. Nehouray saw
a neutral silver-gray tone, a soft look, selling. “People
were looking for unusual designs like the unique
abstracts we’ve done well with, but the colors are
soft,” he said. “Light and muted colors were still
strong in the market,” agreed Mr. Ildiz. “We brought
some Suzanis that had a chromatic gray tone and they
were very successful. Each collection has its own
clientele and I think people know us for our collec-
tions. Some come specifically for light or gray tones
and others select the bright colors. It depends on the
client.”
Ms. Rahmanan thought there was an oversupply
of silver wash goods in light blue, light gray and
white tones. “I think that the market will get tired of
that very light, washed-out look soon. My personal
feeling is that new colors should be brought in; they
can be silver wash, but they don’t all have to be gray
and blue. We brought very light colors, too, but we are
thinking about new things out of India,” she said.
BUT COLOR HAS ITS DAYF.J. Kashanian’s designer, Gilda Kashanian, this
year won her tenth America’s Magnificent Carpet
Award. Mr. Kashanian described the winning carpet
as “very colorful and fun” but he’s not sure that every-
body is ready yet for that. “There are customers who
want to add something new and a splash of color to
their showrooms—they’re the type who will try this,”
Mr. Kashanian said. “Based on what we see with fash-
ion and furniture, color is definitely in. The younger
generation is looking for color because it’s fun. Bright
Market Rev iew
42 Spring 2014
gold and turquoise were popular at this market.”
Speaking of turquoise: “We came out with a real-
ly pretty turquoise which was brand new to us and had
a really fine reception,” said Ms. Emory. “It is beauti-
ful especially when it is down on the floor in the light.
We’re an Italian company so sometimes our colors are
a little bit ahead of the market here. I was a little skep-
tical myself, being from the Southeast and more tradi-
tional, but we had such a good reception in Atlanta
that we have already gone into production with it.
Right now there are three or four designs with that
turquoise and if it does end up doing very well, we’ll
expand on that in July.”
Nourison’s Silk Shadows Collection with bright,
very vibrant colors like orange, amethyst and dark
blues and greens did well; while Anadol’s Gypsy
Colors—yellows and purples—are, according to Mr.
Gokce, “still trendy, and even stronger this year; and
there were some turquoise and denim blues, too.”
Tamarian saw a bit of indigo and denim selling.
“We have a fairly transitional pattern that uses a pret-
ty heavy indigo/denim blue and people seem to go for
that rather than a wildly contemporary pattern in more
garish colors,” Mr. Baker said. “There is a little bit of
trepidation; the buyers want to play it safe. There is
still some ‘buyer’s remorse’ left over from the last 8
to10 years where they may have bought a lot of rugs
that they liked at market and then couldn’t sell. We do
a heavy exchange program on our older goods to help
our dealers flush them out of their galleries, but some
buyers are still sitting with a lot of stuff. We offered
so much new, sellable merchandise that we saw a very
good response from everyone who showed up.
Everybody bought something, and some people
bought heavily.
WHAT SOLD“We’ve developed some new weaves and knots
with much more texture and variation to them that are
different from your regular wool and silk Tibetan,”
Mr. Baker continued. We are keying back on design
and using more texture, but the trend, as far as design,
is more transitional. We did bring a few pieces that
were more contemporary and edgier in a color. People
Market Rev iew
AREA 43
like to see that, but they are gravitating toward transi-
tional, even quasi-traditional patterns done in this
funkier texture, like European producers, where it is a
traditional pattern but degradated in a way using dif-
ferent textural blends. There have been a few German
designers who have gotten out in front of that look
and we’re doing our own thing with that.”
Nourison’s popular Luminance Collection, a silk-
like rug that is a blend of wool and viscose, also fea-
tures a sheen. For the January market the company
created the high-end Timeless Collection. It used
famous museum and private collection rugs as inspi-
ration for creating loom-knotted adaptations that sold
very well. “We created new products which reflect
those designs, but have their own unique look and
feel,” said Mr. Itty. Viscose and wool was also used
for a Calvin Klein rug. “Viscose is durable. We have
products with that kind of composition because there
is a need in the market for it. There was a big push in
Atlanta for all Kathy Ireland’s line and she came to
our showroom one night to meet our buyers,” he said.
“Design is all over,” Mr. Kumar noted. “We
had new collections and additions to last year’s intro-
ductions. Our Orion Collection is more transitional
while our Mira Collection is a modern take on classi-
cal designs; and both sold well.”
YEAR TKThe U.S. economy grew by 3.2% in the last quar-
ter of 2013. Mr. Neman saw that reflected in three
good solid months of sales. Mr. Nehouray sees real
estate improving, which speaks of an up-tick to come
in furniture and rug sales. Mr. Bashian thinks business
is slowly turning around and is positive about his cus-
tomer base and the year to come.
“Now there is more consistency in terms of posi-
tive news: Europe is getting a little bit more solid;
Japan is coming out of the doldrums after two
decades,” Mr. Nahai said. “And there is the millenni-
al generation whose buying habits are changing. A
company that can keep up with the styles and colors
that appeal to that upcoming generation and can cater
to their mode of purchasing will do well.”
“We had a very good last quarter and the market
was a good start for this year,” said Mr. Ildiz. “We are
crossing our fingers and hoping that it will continue to
improve because our industry has suffered quite a bit
during the past few years; but the future looks bright
as of today.” At Merrifield, it’s all positive: “I really
have good feeling that this year will be better than last
year,” said Mr. Hasanzadah.
Around The Market
44 Spring 2014
ATLANTA • January 2014
Around The Market
AREA 45ATLANTA - January 2014
Around The Market
46 Spring 2014
ATLANTA • January 2014
Around The Market
AREA 47
The creativity, artistry and passion of the Area Rug industry was celebrated in style at the annual America’s
Magnificent Carpets®Awards, staged byAmericasMart®Atlanta as part of TheAtlanta International Area Rug
Market® featuring the National Oriental Rug Show. The event, which took place on Friday, January 10, 2014
at the Hyatt Regency Atlanta, featured awards in the hand hooked/hand tufted, hand knotted, flat weave,
machine made and outdoor rugs categories as selected by an independent panel of noted experts. Rugs were
submitted to the Market Museum of Introductions for award consideration.
ATLANTA - January 2014
2014 America’s Magnificent Carpet AwardsHonoring Industry Excellence
The 2014 winners are:
Hand Hooked/ Hand Tufted: $0-8.00 psf Capel Rugs
Hand Hooked/Hand Tufted: $8.01-16.00 psf Jaipur Rugs Inc
Hand Knotted/ Flat Weave: $0-30.00 psf Marcella Fine Rugs
Hand Knotted/ Flat Weave: $30.01-50.00 psf Loloi, Inc
Hand Knotted/Flat Weave: $50.01-100.00 psf F.J. Kashanian Rug Corp.
Hand Knotted/ Flat Weave: $100.01 psf Anadol Rug Company
Machine Made: $0-400.00 psf Oriental Weavers of America
Machine Made: $400.01+ psf Nourison Rug Co
Outdoor: Couristan, Inc.
Licensee: Jaipur Rugs
Merchandis ing
48 Spring 2014
Shoppers are spending more and more time, every-
where they go, on their smartphone. Smart retailers
are finding innovative ways to turn all those mobile
phones and new apps into vibrant on-site selling
opportunities. The latest apps allow precisely-targeted
marketing messages, plus the chance to gather more
data about each customer’s behavior.
The convenience of 24/7 on-line shopping made
it a frequent shopping option for countless consumers.
Yet, over 90% of retail sales still take place in physi-
cal stores! While shopping inside a store, nearly two-
thirds of today’s consumers use a mobile device,
according to a study commissioned by Google.
Where Mobile Apps Are UsedThe fashion industry was quick to see the poten-
tial. Now, almost every retail category and all sorts of
non-shopping venues, including ballparks and muse-
ums, is learning to utilize the power of portable
media. All kinds of stores offer everything from a sur-
prise “thank you” reward as a customer enters, to
carefully-selected sales information when she pauses
to look at an item.
One provider of an effective in-store mobile mar-
keting platform is Swirl Networks, Inc., a Boston-
based technology firm. Swirl’s mobile app interacts in
the store with a special battery-powered transmitter,
called a beacon, powered by Bluetooth® Low Energy.
Through “microlocation sensing,” the app pinpoints a
shopper’s exact position: has she just come into the
store? is she standing in front of a particular display?
“When the shopper enters, we know because that
phone’s app signals that it is now located inside the
store,” explains Rob Murphy, Swirl’s vice president
for marketing.
MOBILE APPS
FOR YOURSTORE
by Carol Milano
Merchandis ing
AREA 49
If it’s a floor coverings store, the retailer can
assume, “You walked through the door, so I know
you’re looking for a rug.” It’s appropriate to send a
message saying, “Welcome. A sales associate will be
right with you.” Another possible approach, Murphy
suggests, is a message saying, “This is your third visit
this year. We know you’re a loyal customer. Here’s a
$100 coupon.”
Microlocation enables mobile marketing wherev-
er a shopper uses her phone, by suggesting intention.
For instance, “In a large home furnishings store,” says
Murphy, “once I find that she’s in the oriental rug sec-
tion, we can immediately provide personalized con-
tent, messages and offers based on her exact loca-
tion.” Relevant digital content to send could be infor-
mation about how to care for an oriental rug, or the
top current designs—“anything you’d consider useful
to help a shopper make an informed buying decision.”
Over six million consumers use Shopkick, another
popular mobile app. A customer in a Shopkick-
equipped store can view specific deals, discounts, rec-
ommendations and rewards there, on her phone. In a
new Shopkick model, the consumer doesn’t even have
to open the app to receive all these tempting options.
Consumers also flock to the RetailMeNot Coupons
App, available for iPhone and Android. With its
“geofencing,” as a shopper enters one of 6,000 U.S.
shopping centers, the app alerts her to current dis-
counts at nearby stores. Then, she simply shows the
coupon on her phone at check-out. RetailMeNot,
America’s largest digital coupon site, even notifies the
consumer when a deal is about to expire. Its vast
range of retailers includes Macy’s, Home Depot and
Best Buy. By the end of 2013, nearly 14 million con-
sumers have downloaded the free mobile app;
RetailMeNot coupons have facilitated approximately
$3.5 billion in merchant sales. (To learn how your
store can participate, visit www.retailmenot.com )
Merchandis ing
50 Spring 2014
Benefits to ConsumersHow does a consumer become a user of an app
like Swirl, RetailMeNot or Shopkick? The shopper
simply downloads the app. In exchange, she must
consent to share her phone’s location information.
Surprisingly, for the vast majority of consumers,
“Privacy is not really an issue—if they feel they get
something relevant in return,” Murphy reports. The
typical consumer attitude is, “Give me an offer or
some content that helps me make a buying decision
right where I am.” (However, shoppers don’t appreci-
ate walking around a store and having their phone
buzz a dozen times to say “Hey, buy a rug,” he cau-
tions.) “Retailers should recognize their chance to
[strengthen] the buying experience, because of
microlocation. When that customer is standing in the
oriental rug section, you know they have interest, and
may be close to deciding.”
In its 2013 study, Swirl found that 77% of con-
sumers will share smartphone location data as long as
they receive enough value. They’d rather entrust their
location information to their favorite retailers than to
shopping apps, Google or Facebook. Shoppers are
getting used to in-store mobile alerts: in the past six
months, 67% have received shopping-related alerts on
smartphones. Of those who got them, 81% usually
open them; 79% have made at least one subsequent
purchase.
So why would an app-savvy consumer ignore an
alert? In Swirl’s study, 41% said the content wasn’t
relevant to their interests or location; 37% said the
alerts didn’t provide enough value. For 16%, they
were annoying. If the apps delivered sales and pro-
motion information, 80% of shoppers said they would
use them more often.
Reinforcing the Sales ForceMobile shopping apps can help with another
major factor. A recent Retail Systems Research study
found that the store employee can make the crucial
difference for the in-store experience. As many as
75% of consumers in another survey said they would
walk out of the store if they have no access to knowl-
edgeable sales associates.
Consumers are more educated than ever, thanks
to their smartphones and computers, observes Dax
Dasilva, CEO of LightSpeed, based in Montreal.
That’s caused “a serious need for training in retail,
especially with new employees coming in continu-
ously. The danger is that a customer leaving the couch
might find a sales associate in the store who knows
less about the product than she learned online!”
Several providers offer mobile apps that assist
with sales training. LightSpeed, for example, has an
iPad program designed to create a situation well
beyond online shopping—an advantage that Dasilva
describes as “information + the human touch + the
store environment.” LightSpeed’s tools help sales
associates become more confident, expert guides,
who can offer a boutique experience. “If she comes to
the store, that shopper has questions. The ideal situa-
tion is being able to have a knowledgeable conversa-
tion with the consumer about the products, while
being able to show them other options, like different
colors.”
The LightSpeed app helps a salesperson guide a
conversation, always keeping the focus on what the
shopper wants. It’s vital to provide more information
than a customer could get at home. However, “New
employees can’t possibly know all the details of every
product. Yet once a customer is engaged, you don’t
want to leave them to go find answers to their ques-
tions!” Dasilva says. LightSpeed’s ‘Show And Tell’
feature lets you “show images of a sofa, then things
that would go with it, like a floor lamp or area rug,
and even look up the SKU. Show And Tell takes two
minutes of training time [for a salesperson] to become
a genius,” he teases.
This app makes a salesperson an instantly valu-
able resource, getting information while checking
Merchandis ing
AREA 51
inventory, which helps assure that the customer can
get the product she’s interested in. The app also
serves as a mobile payment device, affording instant
gratification. “You can close the sale in the moment,
when the customer is excited. She came in, got what
she wanted, and leaves the store with the impression
that shopping there was fast, efficient, and a good use
of her time,” says Dasilva.
If a shopper isn’t ready to buy, the salesperson
can continue the relationship online after the visit, for
example by updating the customer about new mer-
chandise. The sales associate can store the customer’s
shopping history to help with future recommenda-
tions.
How To Go MobileHow can a store start using a mobile marketing
app? With Swirl, the retailer licenses the marketing
platform; annual fees vary by location. No hardware
or network infrastructure is needed; installation is
quite simple, Murphy explains. “Peel off the tape,
secure the beacon somewhere in the store, and you’ll
be able to deliver targeted messages, content or offers
to consumer smartphones as soon as they enter.”
Compared to other wi-fi equipment, beacons are less
expensive and easier to install.
Once the retailer has web access to the platform,
they enter programmed content for specific offers.
“Let’s say a retailer wants four different zones within
the store. You can enter advice, tips, and content for
each zone, and recommendations for related prod-
ucts,” says Murphy. “This gives any new customer an
incentive to buy. For returning customers, it’s an
opportunity to promote your loyalty program.” After
all the information is input, the platform itself takes
over. As any consumer with the Swirl app on her
phone enters the store, the program recognizes her
history.
“Small stores use a broad-based app. Larger
retailers use their own app,” Murphy explains. So far,
he reports, most Swirl clients are large retailers.
“They’re the most technically advanced, with the
most resources. With broader consumer acceptance,
we’ll see this filter to smaller retailers.”
LightSpeed works with over 17,000 retailers to
improve their e-commerce in-store management; a
majority are independent stores. Together these mer-
chants process over $6 billion per year in transactions.
LightSpeed’s specialty is high-volume inventory and
high-value goods, including fine wines, jewelry and
upscale home furnishings. “Before a customer com-
mits to an expensive item, they want in-depth infor-
mation about that product. Our app is especially use-
ful for this type of retailer, with its high degree of con-
venience and personalization, says Dasilva.
A retailer buys the platform, including all its
tools, which can be applied to different parts of the
store, customized as needed. Several options are
available; costs begin at $79 per month. Some retail-
ers’ own IT department handles installation. If not,
one of LightSpeed’s 270,000 “integration partners”
can help a store install the app and train employees.
After installation, the retailer simply uploads
product information and images into the app. These
will appear both in the store and on the website.
“There’s becoming less of a difference between those
settings,” Dasilva points out. “Now, you can meet the
customer wherever they want to interact with your
brand.”
SummaryInstore mobile apps put all your information,
images, and inventory onto one place, including cus-
tomer history, allowing you to pinpoint and personal-
ize marketing messages. “Modern retailing needs all
these apps and interfaces to engage with customers,”
Dasilva summarizes.
Coming in our SUMMER ISSUE: Part Two -
How Mobile Apps Can Bring Customers Into Your
Store
Market Rev iew
52 Spring 2014
With fourth quarter numbers confirming a slow but
steady economic recovery, there were wins in Las
Vegas. New furniture vendors filled many spaces that
had been empty last year, helping to increase traffic;
and buyers came ready to ‘write tickets.’
BETTER ECONOMY“The economy is bouncing back: consumers
are spending money and the buyers are willing to look
at new product,” said Hari Tummala, KAS, Somerset,
NJ. “It was definitely better than last year and there
was good traffic and a more positive vibration.”
“I think that the show was better than last
year,” said Lee Harounian, Harounian Rugs
International, New York, NY. “All the appointments
showed up which is magnificent and then we picked
up some new customers as walk-ins. The economy is
recovering; and having more exhibitors here, espe-
cially more furniture companies, attracts a lot more
customers on the furniture side. Furniture stores come
to see their accounts and to see us as well, especially
the West Coast customers who don’t come to other
markets.”
Cameron Capel, Capel Inc., Troy, NC, saw
strong attendance, happy energy and a lot of opti-
mism. “Capel did well,” she said. “More people than
in over the last five or six years actually wrote paper,
to use an old term. We found the same thing in
Atlanta. And we still have other orders that will be
trickling in over the next week or so; some people go
home and discuss it or they stopped by our showroom
on the very first day and they want to see everybody,
do their furniture or fabric, then make some decisions.
“I do think that the entire industry is still suf-
fering,” Ms. Capel continued. “Orders written at mar-
ket are never going to be what they once were—what
THE 2014 LAS VEGASWORLD MARKET
Improved Economy Meant Better Business
by Ellyne Raeuber
Market Rev iew
AREA 53
my father and older people who have been in the busi-
ness for a while knew—but I think that both Atlanta
and Vegas showed things heading in a positive direc-
tion. We see growth in the future and we’re happy.”
“Traffic in Las Vegas was definitely up. We
were busy even before the first official day,” said John
Feizy, Feizy Import & Export, Dallas, TX. “Buyers
seemed very optimistic and they reacted very posi-
tively to our new collections, which was really grati-
fying. All in all, the energy was great among our
clients. The ones with whom I spoke definitely had
seen an increase in sales and were coming out of a
really strong holiday season.
“I noticed a lot of enthusiasm and a real sense
that IMC is working very hard to make Las Vegas an
important show for rug buyers,” Mr. Feizy continued.
“Several years ago rugs were more of an afterthought,
or so it seemed. It’s nice to see they’ve become an
important piece of this market. We had a great mix of
big box, furniture stores, floor covering stores,
designers, commercial design firms, and even some
gift stores. It was a great turnout.”
NEAR AND FARLas Vegas is predominantly a West Coast
market with overseas buyers, and East Coast buyers
who came to Surfaces and stopped into the World
Market as an add-on, thrown into the mix. At
Harounian some customers came from SouthAmerica
and Canada.
Mr. Feizy saw a good mix of buyers from
across the nation, although, he said, “there were a lot
of customers from the western region of the US. We
always expect that with Las Vegas. We do still have a
lot of overseas buyers and that market continues to
expand for us.” Capel also saw an international
crowd, mostly from Asia and South America. “I think
there is an interest in buying ‘manufactured in the
Market Rev iew
54 Spring 2014
USA’ which I think is interesting. We do get people
from all over the U.S., but it is a western market cater-
ing to the regional,” Ms. Capel said.
“We get some international customers, but
usually it is a West Coast market; when they combine
the market date with that of Surfaces, you see East
Coast dealers from NewYork and New England,” Mr.
Tummala said. “If you go to the July Vegas market,
the market is 100% West Coast. One thing that I
noticed is that brick and mortar stores, mom and pop
stores, are not coming to the show as actively as they
used to come. The buyers are furniture stores and on-
line stores.”
WHAT SOLDOne trend in Las Vegas, as in Atlanta, is that
high- and low-end rugs are gaining in sales. “More
and more we have buyers coming and looking for spe-
cial quality product even if it has a higher price,” Mr.
Tummala said. “They are willing to pay the price
because their customers are willing to pay the price.
The mid-market, however, is still hurting.”
Mr. Harounian sold a lot of hand-tufted and
hand-loomed product and some machine-made at Las
Vegas. “We do carry both the high and low end; and
we handle a lot of hand-made rugs. In Las Vegas, not
that many vendors carry and have programmed hand-
made rugs in sizes 2x3 up to 12x18 in stock. We were
very successful in that regard,” Mr. Harounian said.
Ms. Capel saw higher end collections—a 5x8
that wholesales for $799 list—sell. “Our new hand-
knotted construction by a partner, Hable, got a great
response.” Ms. Capel said. “At the same price point,
but with a totally different look, our hand-knotted
CoCoCozy Collection, not new to the Vegas market,
continued to get a great response. A collection intro-
duced at High Point which was new for Vegas, Park
Lane, has a little bit higher price point, is hand knot-
Market Rev iew
AREA 55
ted, made of New Zealand/Argentine wool, and triple
washed with a great feel. It has that faded look and the
designs are not so bold. It did well in Atlanta and
Vegas. The people with money have had money and
still have money. They are buying at that higher price
point.”
At the same time, Capel came out with its
new Panache Collection that addressed the firm’s
lower end offerings. In this hand-tufted line, where a
5x8 sells for $125, Ms. Capel said that the aim was to
offer a good quality product at a lower price point.
“That younger, hip millennial generation customer
almost views rugs as disposable and doesn’t want to
spend that much money,” she said. “They’ll have it
for a couple of years and they’ll move on to some-
thing else. We continue to expand Panache at that
price point, but with different designs and col-
orations.”
GRAY HAS ITS WAYGrays and blues were the talk of the town, in
demand in all design categories. “There is no getting
away from it, silver, gray and blue still color the mar-
ket,” said Mr. Harounian. “High end is silver and
gray; and that trend is still happening in low end, too.”
Mr. Feizy noted that gray was in demand at
his showroom, especially when combined with yel-
lows and blues. “That’s one reason our Thatcher and
Gramercy Collections were so successful,” Mr. Feizy
said. “Our Lorrain Collection features ocean and mid-
night blue designs, and each of them performed well.”
Ms. Capel said: “Blue, across all ranges, is still so
strong when it comes to color. This market caters to
the regional and San Francisco and Vegas people love
the blues, a range of blues as well as some brighter
colors.”
Market Rev iew
56 Spring 2014
Market Rev iew
AREA 57
KAS showed Persia, a polypropylene,
machine-made with a Peshawar look in soft blues and
grays that was very successful. “Grays and blues are
still very strong, becoming more and more important
in the product mix,” Mr. Tummala said. “Other
machine-mades in space-dyed polyester, Shiraj and
Zen, also did well. The Peshawar looks are tradition-
al Persian designs with a soft color palette, whereas
the space-dyed polyester combines nice transitional
designs and traditional Persian designs.”
HOLDING POWERDesign moved toward the more transitional
with certain patterns and styles, like the Peshawar-like
design Mr. Tummala mentioned, as well as Ikats and
Chevrons, continuing to be strongly desired. “As far
as style, the Ikat, Chevrons and the take on the
Moroccan medallion are still there. I keep waiting for
it to crash, but people still like it,” Ms. Capel said.
“We have a Chevron rug that people picked up: the
price point and color—and the not-too-bold design—
worked for customers. These styles have holding
power.”
“We are seeing more of our clients gravitate
toward the transitional and contemporary,” said Mr.
Feizy. “Of course there will always be demand for tra-
ditional styles, but the colors must be fresh and updat-
ed.” Mr. Tummala thinks that transitional is the
hottest category. He noted that the look of a rug is
paramount. “At one time, people cared more about
construction and materials,” he said. “Nowadays,
those things are not as important as the look of the
rug, the face of the rug. People will buy the right look
regardless of whether it is wool, polyester, or
polypropylene; even if they are cheap.”
POSITIVE FOR 2014Mr. Harounian, like many others, is keeping
his fingers crossed in the hope that it is going to be a
better year. Mr. Tummala, after two good markets,
Market Rev iew
58 Spring 2014
Atlanta and Las Vegas, is positive. He said: “I feel
strongly that this will be a good year not only for
KAS, but for the whole industry.”
Ms. Capel also saw continued growth and
noted that Capel has been in Las Vegas since the
World Market’s inception. “Finding the growth is a
challenge,” Ms Capel said. “It has been difficult for
everybody in home furnishings, not just Capel and not
just rugs; but what Capel is doing with new product
development and new price points; with seeking new
channels of exposure and distribution; and with the
partners that we’ve chosen and will continue to chose,
definitely enhances our growth potential for 2014.
The outlook is cheery for us.”
“We’re looking forward to a great 2014 and
only expect the Las Vegas Market to continue to grow
in importance across all segments of the home fur-
nishings industry, including rugs,” Mr. Feizy said.
AREA 59
Market Rev iew
ORIA Members Di rectory
MEMBERSAMICI IMPORTS, INC.335 Centennial Ave., Suite 7Cranford, NJ 07016(908) 272-8300FAX (908) 272-8310E-mail: amiciimports@amiciimports.comURL: www.amiciimports.comJeffrey DeSantis, Pres.Charles F. Cashin, V.P.-Sales
AMINCO, INC.505 Winsor DriveSecaucus, NJ 07094(201) 601-9200(888) 501-9200FAX (201) 601-4747E-mail: mail@amincoinc.comMikel Banilevi, Partner.David Banilevi, Partner
ANADOL RUG CO.1088 Huff Rd.Atlanta, GA 30318(404) 350-8558FAX (404) 350-3418E-mail: anadolrugs@aol.comSuat Izmirli, Pres.Eloisa Izmirli, Sec’yGafoor Khan, Sales
ANTIQUE LOOK CARPETS36 East 31st St., Ste 600New York, NY 10016(212) 481-8191FAX (212) 725-5520E-mail: info@antiquelookcarpets.comOmid Chaman
ARIANA RUGS, INC.666 N. Robertson Blvd.Los Angeles , CA 90069(310) 289-8800(888) 696-4960FAX (310) 289-8808E-mail: sales@arianarugs.comURL: www.arianarugs.comAhmad Ahmadi , Pres.Alex Ahmadi, V.P.Nadra Ahmadi, Sec’y
ASIA MINOR CARPETS, INC.236 Fifth Ave.New York, NY 10001(212) 447-9066FAX (212) 447-1879E-mail: info@asiaminorcarpets.comAlp Basdogan, Pres.
ATIYEH INTERNATIONAL, LTD.P.O. Box 3040Newberg, OR 97132(503) 538-7560FAX (503) 538-8239URL: www.atiyeh.comE-mail: rugs@atiyeh.comLeslie Atiyeh, Pres.Thomas J. Atiyeh, Exec. V.P.
BANILIVY RUG CORP.3 East 28th St., Ground FloorNew York, NY 10016(212) 684-3629FAX (212) 689-0398E-mail: BANILIVYRUG@yahoo.comURL: www.banilivyrug.comMoussa BanilivyMasood (Mike) Banilivy
BASHIAN65 Railroad Ave.Ridgefield, NJ 07657(201) 330-1001(800) 628-2167FAX (201) 330-0878E-mail: bashian@compuserve.comGeorge G. Bashian, Jr., Pres.Garo Bashian, V.P.Ralph Bashian, V.P.Chintan Singh , Nat’l Sales Manager
BENJAMIN RUG IMPORTS20 Meadowlands ParkwaySecaucus, NJ 07094(201) 617-9000(800) 334-1345FAX (201) 617-9354E-mail: tom@benjaminrugs.comURL: www.benjaminrugs.comBenjamin AzizStephanie CohenCharles Bowering, Nat’l Sls Mngr.
BOKARA RUG CO., INC.44 Hartz WaySecaucus, NJ 07094(201) 601-0040FAX (201) 601-0055E-mail: info@bokara.comURL: www.bokara.comJan Soleimani, Pres.Gabriel Vaknin, V.P.
CAPEL, INC.831 North Main St.Troy, NC 27371(910) 572-7000FAX (910) 572-7040E-mail: mail@capel.netURL:www.capelrugs.comJohn Magee, Pres. & CEOAllen Robertson, VP-SalesCameron Capel, VP-Nat’l Accts.
CARAVAN RUG CORP.8725 Wilshire Blvd.Beverly Hills, CA 90254(310) 358-1222FAX (310) 358-1220Mois Refoua, Pres.Nabi Rahmati, SalesJay Nehouray, SalesDavid Nehouray, SalesMario Cordero,, Warehouse Mngr.
WILLIAM CHERKEZIAN & SON, INC./TAPIS INT’L11835 Carmel Mountain Rd. Ste.1304San Diego CA 92128(818) 266-8383William Cherkezian
CONCEPTS INTERNATIONAL/Prestige Mills3401 38th Ave.Long Island City, NY 11101(718) 683-5051FAX (718) 683-5080E-mail: ckalison@prestigemills.comPeter Feldman, Pres.Charles Kalison, VP
THE CREATIVE TOUCH401 Penhorne Ave., Suite 4Secaucus, NJ 07094(201) 866-1933FAX (201) 866-1935E-mail: info@creativetouchrugs.comURL: creativetouchrugs.comBaki Ildiz, Pres.
D & K WHOLESALEdiv.Dilmaghani (MedhiDilmaghani&Co., Inc.)540 Central Park Ave.Scarsdale, NY 10583(914) 472-1700FAX (914) 472-5154(800) 545-5422 & (877) DIL-RUGSE-mail: sales@dkwh.comURL: www.dkwh.comDennis A. DilmaghaniEssy Kashanian
EASTERN ORIENTALRUG CENTER INC.50 Schmitt Blvd.Farmingdale, NY 11735(516) 962-2175(800) 538-5625E-mail: info@eorconline.comKhalil NabavianHushang NabavianBahram NabavianBenny NabavianPooya Nabavian
EBISONS HAROUNIAN IMPORTS44 E. 32nd St., 7th Fl.New York, NY 10016(212) 686-4262(800) 966-6666FAX (212) 779-4262E-mail: info@ebisons.comURL: www.ebisons.comEbi Harounian, PartnerMichael Harounian, PartnerMaurice Harounian, PartnerMelissa McMee, Designer
ELIKO ORIENTAL RUGS, INC.102 Madison Ave., 4th FloorNew York, NY 10016(212) 725-1600(800) 733-5456FAX (212) 725-1885E-mail: elikorugs@aol.comURL: www.ElikoRugs.comBabadjian Bassalali, PresDavid Basalely, PartnerSoloman Bassalely, PartnerRichard Garrad, SalesMahtab Etessami, Sales
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FEIZY IMPORT & EXPORT CO.Feizy Center1949 Stemmons FreewayDallas, TX 75207(214) 747-6000(800) 779-0877FAX (214) 760-0521E-mail: salesinfo@feizy.comURL: www.feizy.comJohn Feizy, Pres./Founder/OwnerCameron Feizy, V.P. SalesNasser Garroussi, V.P.-Finance
FRENCH ACCENT RUGS & TAPESTRIES36 East 31st St., Ground FloorNew York, NY 10016(212) 686-6097(888) 700-7847FAX (212) 937-3928URL: www.farugs.comKevin Rahmanan, PrincipalKhosrow Banilivi, CEOBijan Nabavian, Treas.Danny Shafian, Operations Mngr.
G.A. GERTMENIAN & SONS300 West Avenue 33Los Angeles, CA 90031(213) 250-7777(800) 874-1236FAX (213) 250-7776E-mail: Gertmenian@gertmenian.comURL: www.gertmenian.comTom Gertmenian, PartnerDon Gertmenian, PartnerPeter Gertmenian, Partner
HENRY GERTMENIAN CO.1449 Mission St.San Francisco, CA 94103(415) 863-0377FAX (415) 621-3538E-mail: Hgertco@aol.com.Paul H. Gertmenian, Pres.Alfred Gertmenian, V.P.Kay Gertmenian, V.P. India-NepalDaryl K. Wong, PrincipalDavid Zarrabi, Sls Mngr.
HAROUNIAN RUGSINTERNATIONAL CO.261 Fifth Ave., Ground FloorNew York, NY 10016(212) 213-3330(800) 682-3330FAX (212) 545-0657E-mail: info@HRIRUGS.comURL: www.HRIRUGS.comDavid Harounian, PartnerLee Harounian, Partner
JAUNTYCO. INC.13535 S. Figueroa St.Los Angeles, CA 90061(213) 413-3333(800) 323-3342FAX (213) 413-0828E-mail: info@jauntyinc.comURL: www.jauntyinc.comMike Navid, Pres.Kami Navid, V.P.
KALATY RUG CORP.156 Duffy AvenueHicksville, NY 11801(212) 683-7222(800) ALL-RUGS (800-255-7847)FAX (212) 689-2705E-mail: info@kalaty.comURL: www.kalaty.comMirza Kalaty, Pres.Ramin Kalaty, V.P.Soheil (Mike) Kalaty, V.P.-SalesFarshad Kalaty, V.P. Client RelationsAriel & Kamran Kalaty, Mktg. & Promotions
KAS ORIENTAL RUGS, INC.62 Veronica Ave.Somerset, NJ 08873(732) 545-1900(800) 967-4254FAX (732) 545-5836E-mail: info@kasrugs.comURL: www.kasrugs.comRao Yarlagadda, Pres.Hari Tummala, Exec. V.P.Kranthi Yarlagadda, V.P. OperationsSanthi Yarlagadda, V.P. Business Dev.
F. J. KASHANIAN RUG CORP.600 Meadowlands Parkway, Suite 22ASecaucus, NJ 07094(201) 330-0072FAX (201) 330-9779E-mail: info@fjkashanian.comURL: www.fjkashanian.comJonathan KashanianFirooz KashanianGilda Kashanian
LOLOI RUGS4501 Spring Valley Rd.Dallas, TX 75244(972) 503-5656FAX (972) 387-0436E-mail: aloloi@loloirugs.comURL: www.loloirugs.comAmir Loloi, Pres.Greg O’Connell, G.M.
LOOMS OF PERSIAP.O.Box 1386Secaucus, NJ 07096(201) 865-6666FAX (201) 865-6682E-mail: info@loomsofpersia.comURL: www.loomsofpersia.comNooshin Akhavan Farshchi, Pres.Arjang Maghaddam, VP
LOTFY & SONS INC.507 Winsor DriveSecaucus, NJ 07094(201) 867-7733FAX (201) 867-0766E-mail: lotfysons@aol.comURL: www.Lotfyandsons.comMarty Banilevi, Pres.Lotfollah Banilevi, V.P.Sheila Rahmanan, V.P.
MARCELLA FINE RUGS2910 Amwiler Ct.Atlanta, GA 30360(770) 582-1800(800) 786-7847FAX (770) 582-1807E-mail: mail@marcellafinerugs.comURL: marcellafinerugs.comFirooz Nahai, Pres.Fereydoun Nahai, Principal
MARJAN INTERNATIONAL CORP.41 East 31st St.New York, NY 10016(212) 686-8488(800) 862-7526FAX (212) 576-1511Morad Ghadamian Moradi, Pres.Khalil Ghadamian Moradi, V.P.
MASTERLOOMS, INC.5 Sampson St.Saddle Brook NJ 07662(201) 556-9444E-mail: masterlooms@aol.comNasser Rahmanan, CEO
MEGERIAN BROTHERSORIENTAL RUGS, INC.262 Fifth Ave., 2nd FloorNew York, NY 10001(212) 684-7188TOLL-FREE: (877) 634-3742FAX (212) 684-8018E-mail: info@megerianrugs.comURL: www.megerianrugs.comRaffi Megerian, Pres.Thomas Megerian, V.P.
MER CORP.50 Spring St.Ramsey, NJ 07446(201) 783-8563TOLL-FREE: (800) 341-4176FAX (201) 783-8561E-mail: mercorp@att.netURL: merrugs.comAlbert Moomjy, Pres.Robert Moomjy, V.P.Kathy Buttigieg, Sales Support
MERRIFIELD ORIENTAL RUGS8501 Tyco Rd.Vienna, Virginia 22182(703) 876-4000FAX (703) 876-9819E-mail: merrifieldorientalruginc@yahoo.comSayeed Hasanzadah, Pres.Lili McDonald, Store Mgr. & Marketing Dir.
MICHAELIAN&KOHLBERG, INC.315B Springfield Ave.Summit, NJ 07901(908) 522-1004FAX (908) 522-1006Teddy Sumner, Principal
MOHAWK HOME3032 Sugar Valley Rd, NWSugar Valley, GA 30746(706) 624-4624Toll-Free: (800) 843-4473FAX: (706) 625-9329E-mail: customer_care@mohawkind.comURL: www.mohawkind.comMr. Rocky Casteel, VP & GM
ABRAHAM MOHEBAN& SON, INC.2-8 Haven Ave., Ste. 216Port Washington, NY 11050(516) 883-1522FAX (516) 883-1523E-mail: mohebancarpets@gmail.comURL: www.moheban.comAbraham Moheban, Pres.David J. Moheban, V.P.
ORIA Members Di rectory
MOMENI, INC.60 Broad St.Carlstadt NJ 07072(201) 549-7220(800) 536-6778FAX (201) 549-7221E-mail: info@momeni.comURL: www.momeni.comAli Momeni, Chm.Reza Momeni, Pres.Aria Momeni, V.P.Ali R. Momeni, V.P.
NASIRI INC.13 East 30th StreetNew York, NY 10016(212) 532-6777FAX (212) 532-6776E-mail: info@nasiricarpets.comNader Nasiri
NEJAD ORIENTAL RUGSMain & State Sts.Doylestown, PA 18901(800) 245-RUGSFAX (215) 348-9056E-mail: info@nejad.comURL: www.nejad.comAli R. Nejad, Pres.Theresa M. Nejad, V.P.
NEMAN INTERNATIONAL INC.36 East 31st St.New York, NY 10016(212) 686-6262FAX (212) 447-7810E-mail: nemaninc@aol.comURL: www.nemanintl.comSaid NemanDan Neman
NOURISON5 Sampson St.Saddle Brook, NJ 07662(201) 368-6900(800) 223-1110FAX (201) 368-0739E-mail: info@nourison.comURL: www.nourison.comAlexander Peykar, Pres.Paul Peykar, V.P.Steven Peykar, V.P.
OBEETEE, INC.295 Fifth Ave., Suite 908New York, NY 10016(212) 633-9744FAX (212) 633-9745Vimal Kumar, V.P.
ORIENTAL WEAVERS USA3252 Dug Gap Rd. SWDalton, GA 30720(800) 832-8020FAX (706) 277-9665E-mail: orders@owrugs.comURL: www.owrugs.comAhmed Salama, CEOMichael J. Riley, Pres.Jonathan Witt, Exec. V.P.-Mktg.Paul Pauluzzi, V.P.-Sales
RADICI USA, INC.400 Herald Journal Blvd.Spartanburg, NC 29303(864) 583-5504FAX (864) 583-5765E-mail: ppegorari@radiciusa.comURL: www.radiciusa.comPaolo Pegorari, Gen’l Manager
RENAISSANCE CARPET& TAPESTRIES, INC.NYDC 200 Lexington Ave., Ste. 1006New York, NY 10016(212) 696-0080(800) 325-RUGS (800-325-7847)FAX (212) 696-4248E-mail: info@renaissancecarpet.comURL: www.renaissancecarpet.comJan Soleimani, Pres.Bergi Andonian, Sec’yJeffrey D. Soleimani, V.P.
ROMANI, INC.455 Barell Ave.Carlstadt, NJ 07072(800) 448-4244(201) 392-0400FAX (201) 392-9782Cyrus Kashi, Pres.Saiyd Nagim, NPAli Samadi, Sls Mngr.Taghi Hojreh, Buyer
SAFAVIEH40 Harbor Park Drive NorthPort Washington, NY 11050(516) 945-1900(212) 683-8399(888) SAFAVIEHFAX (516) 945-1938E-mail: info@safavieh.comURL: safavieh.comAhmad Yaraghi, Pres.Cyrus Yaraghi, V.P.Arash Yaraghi, V.P.Dairus Yaraghi, Treas.
SAMAD419 Murray Hill ParkwayEast Rutherford, NJ 07073(201)372-0909FAX (201) 842-0077E-mail: mail@samad.comURL: www.samad.comDavid Samad, Pres.Malcolm Samad, C.O.O.Rao Siriki, Exec. V.P.
SHALOM BROTHERS, INC.284 Fifth Ave., Ground FloorNew York, NY 10001(212) 695-3000(800) 3-SHALOMFAX (212) 695-0022E-mail: info@shalombrothers.comURL: www.shalombrothers.comNader Shalom, Pres.Fred Shalom, Exec. V.P.Rafi Amirian, V.P.
TAMARIAN CARPETS1407 Shoemaker Rd.Baltimore, MD 21209(410) 321-6222FAX (410) 321-6122E-mail: info@tamarian.comURL: www.tamarian.comSteve Cibor, Pres.Ryan Higgins, V.P.Geoff Duckworth, Sr. DesignerAyo Akintilo, Multimedia DirectorFred Lomax, Operations Mngr.
TEPP TEAM USA60 Broad St.Carlstadt, NJ 07072(201) 863-8888FAX (201) 863-8898E-mail: info@teppteamusa.comURL: teppteamusa.comDjalal MohammadiParviz Roubeni
TIBET RUG COMPANY1460 Foothill Dr.Salt Lake City, UT 84108(801) 582-3334FAX (801) 582-3501URL: www.tibetrugcompany.comJim Webber, PresidentBrian Mehl, Director of SalesTsultrim Lama, Mng. Partner
TRANS ORIENT, INC./FAZELI100 Park Plaza DriveSecaucus, NJ 07094(201) 330-9300FAX (201) 330-9393E-mail: HFAZ@aol.comHossein Fazeli, Pres.
TUFAN10551 Miller Rd., Ste 200Dallas, TX 75238(713) 988-7779FAX (214) 377-9376E-mail: Sina@tufanrugs.comSina Sadri, COO
TUFENKIAN919 Third Ave., Ground FloorNew York, NY 10022(212) 475-2475FAX (212) 475-2629E-mail: info@tufenkiancarpets.comwww.Tufenkiancarpets.comJames Tufenkian, Pres.Eric Jacobson, C.F.O.
UMAR ORIENTAL RUGS, INC.100 Park Plaza Drive, Suite 201 SouthSecaucus, NJ 07094(201) 330-0045FAX (201) 330-0047E-mail: ibutt@umarrugs.comURL: www.umarrugs.comAhsan Zubair
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WOVEN CONCEPTSPO Box 234261Great Neck, NY 11023(201) 617-7600FAX (201) 617-7755Behrooz Hakimian, Product DevelopmentHalleh Hakimian, Int’l OperationsJasmine Hakimian, Customer RelationsURL: www.wovenconcepts.com
WOVEN LEGENDS, INC.4700 Wissahickon Ave. #101Philadelphia, PA 19144(215) 849-8344FAX (215) 849-8354E-mail: info@wovenlegends.comURL: www.wovenlegends.comGeorge Jevremovic, Pres.Neslihan C. Jevremovic, CEO
ZOLLANVARI, LTD600 Meadowlands Parkway, Suite 130Secaucus, NJ 07094(201) 330-3344FAX (201) 330-7728E-mail: info@zollanvariusa.comURL: www.Zollanvariusa.comReza Zollanvari, Pres.Sanjay Purohit , CEO
ASSOCIATEMEMBERSAMERICASMART �� ATLANTA240 Peachtree St., NWSuite 2200Atlanta, GA 30303(404) 220-2330(800) ATL-MARTFAX (404) 220-3030URL: www.americasmart.comJeff Portman, Vice ChairmanMike Turnbull, Sr. V.P. MktgKevin Markiewicz, V.P. Area Rug Center Leasing
ARTISTIC COLOR GRAPHICS3400 Dodds Ave.Chattanooga, TN 37407(423) 698-7360FAX (423) 698-1862E-mail: chris@printacg.comURL: www.printacg.comChris Burton, Principal
C-Air181 S. Franklin Ave.Valley Stream, NY 11581(516) 394-0400FAX (516) 394-0471E-mail: johnm@c-air.comURL: www.c-air.comJohn Maser, Director of Imports
CHATALBASH BY COSTIKYAN28-13 14 St. Long Island City, NY 11102 (718) 663-3482FAX (718) 726-1887E-mail: rchatalbash@costikyan.comPhillip H. Cronin, Pres.June Costikyan, Sec’y
EXPLORE AIRTRANS SERVICES (EAS)5 Logistics Drive South Kearny, NJ 07032(973) 474-5336FAX (973) 474-5348www.exploreair.comBrian Galik, V.P.
H.M. NABAVIAN & SONS, INC.36 E. 31st St.New York, NY 10016(212) 213-2476FAX (212) 213-4276E-mail: sales@hmnabavian.comURL: www.hmnabavian.comMassoud Nabavian Pres.
JADE INDUSTRIES, INC.101 West Washington St.Conshohocken, PA 19428(610) 828-4830 (local)(888) RUG-PADS (888-784-7237)FAX (610) 828-1028E-mail: jade@rugpads.comURL: www.rugpads.comAram K. Jerrehian, Jr., CEODean Jerrehian, Pres.Patricia Mullen, AdministratorAmy K. Jerrehian, Marketing Director
MAGNUM OPUS SYSTEM CORP.11 Penn Plaza, Floor 5New York, NY 10001(212) 685-2127FAX (212) 685-2481E-mail: info@sparsus.comTalha Z. Khan, V.P.Ali Farooqui, V.P.
MATERIAL CONCEPTS, INC.11621 Caroline Rd.Philadelphia, PA 19154(215) 338-6515(800) 372-3366FAX (215) 338-0199E-mail: info@materialconcepts.comGeoffrey Kohn, Pres.Douglas Kohn, G.M.
NEW YORK INT’L CARPET SHOW9022 Germantown Ave.Philadelphia, PA 19118(215) 248-0494E-mail: dennisdodds@juno.comURL: www.nyics.comDennis Dodds, Pres./Owner
NOONOO RUG CONSULTING GROUP, LTD.16001 Collins Ave., Ste 2002Sunny Isles Beach, FL 33160(917) 648-7322E-mail: edncpw@gmail.comGene Newman, Pres.Stephanie A. Diehl, Tres./Sec’y
REVITA RUGS10 Horizon Blvd.S. Hackensack, NJ 07606(201) 641-1100FAX (201) 641-1150E-mail: hzarei@revitarugs.comURL: www.revitarugs.comHamid Zarei, Pres.
RUG INSIDER MAGAZINE4 Fortsalong Rd.Meredith, NH 03253(603) 279-4938FAX (603) 279-4838E-mail: peter@ruginsider.comURL: www.ruginsider.comPeter Woodaman, PublisherDiane Cotton Caplan, Editor
RUG NEWS AND DESIGNPOBox 441Morris, NY 13808(607) 263-5411FAX (212) 202-2740E-mail: info@rugnewsanddesign.comURL: www.rugnewsanddesign.comLeslie Stroh, PublisherSarah Stroh, EditorDasha Morgan, Editor
ANDREW SCHLAFLY, ESQ.521 Fifth Ave., 17th FloorNew York, NY 10175(908) 719-8608FAX (212) 214-0354Andrew Schlafly, Esq.
VALLEY NATIONAL BANK295 Fifth Avenue @ 30th St.New York, NY 10016Phone: (212) 481-6109Fax: (212) 213-4870URL: www.valleynationalbank.comMichael J. Dondero, Sr. V.P.Ruth Ansen, Sales Mngr.
INTERNATIONAL MARKET CENTERS495 South Grand Central ParkwayLas Vegas, NV 89106(702) 380-0919(888) 416-8600FAX (702) 380-4002E-mail: info@imcenters.comURL: www.imcenters.com
Index of Adver t i sers & Calendar o f Events
MARKETS&CONVENTIONS
INTERNATIONAL HOMEFURNISHINGS MARKET...............................April 5-10High Point, NC(336) 888-3700/www.highpointmarket.org
HOSPITALITY & DESIGN SHOW.................May 14-16Las Vegas, NV(508) 743-8502/www.hdexpo.com
INTERNATIONAL CONTEMPORARYFURNITURE FAIR (ICFF) ...............................May 17-20New York, NY(914) 421-3200/www.icff.com
SURTEX.............................................................May 18-20New York, NY(914) 421-3200/www.surtex.com
SHOWTIME..........................................................June 1-4High Point, NC(336) 885-6842/www.itma-showtime.com
NEOCON.............................................................June 9-11Chicago, IL(800) 677-6278/www.merchandisemart.com/neocon
DALLAS HOME &GIFT MARKET................................................June 18-24Dallas, TX(800) DAL-MKTS/www.dallasmarketcenter.com
ATLANTA GIFT & HOME MARKET...............July 8-15Atlanta, GA(800) ATL-MART/www.americasmart.com
ATLANTA INTERNATIONALAREA RUG MARKET........................................July 9-12Atlanta, GA(800) ATL-MART/www.americasmart.com
LAS VEGAS MARKET .....................................July 27-31Las Vegas, NVwww.lasvegasmarket.com
AUCTIONSCHRISTIE’S - Rockefeller Center, New YorkInteriors ..................................................................April 1-2Interiors .....................................................................June 25www.christies.com
CHRISTIE’S - S. Kensington, LondonInteriors ...........................................................April 1, 8, 15Oriental Rugs & Carpets ..............................................April 8Interiors .........................................................May 13,-14, 20Interiors .................................................................June 3-10www.christies.com
INDEX OF ADVERTISERSAMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4908-272-8300/amiciimports1@aol.com
AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13888-501-9200/www.amincoinc.com
FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9800-779-0877/www.feizy.com
JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC800-323-3342/www.jauntyinc.com
KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1800-255-7847/www.kalaty.com
LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3972-503-5656/www.loloirugs.com
MICHAELIAN & KOHLBERG . . . . . . . . . . . . . . . . . . . . . . .5908-522-1004
MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2800-536-6778/www.momeni.com
NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC800-223-1110/www.nourison.com
TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11410-377-7726/www.tamarian.com
TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10201-863-8888/info@teppteamusa.com
SERVICES TO THE AREA RUG INDUSTRY
AMERICASMART-ATLANTA . . . . . . . . . . . . . . . . . . . . .IBC800-ATL-MART/www.americasmart.com
H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . . .19212-213-2476/www.hmnabavian.com
INTERNATIONAL MARKET CENTER . . . . . . . . . . . . . . .8336-888-3700/www.highpointmarket.org
MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . . .19800-372-3366/info@materialconcepts.com
REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12201-641-1100/www.revitarugs.com
Contributions to this calendar are welcome. Please send information to AREA Magazine, c/o ORIA,
400 Tenafly Rd., #699, Tenafly NJ 07670llaufer@oria.org
64 Spring 2014
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