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Post on 29-Nov-2014

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Earlier this year (2013) I presented what our (TBWA\Hunt\Lascaris) definition of 'digital' is to the agency and clients. This is an executive summary of that presentation.

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Friday 06 December 13

Friday 06 December 13

What the hell do we mean when we say ‘digital’?

Friday 06 December 13

Digital is not an application. It is not a viral video. It is not a tweet or a Facebook post or page.

Friday 06 December 13

It is not a website, microsite or mobisite. 

Friday 06 December 13

Digital is not even a channel.

Friday 06 December 13

Neither is it a link in a chain.

Friday 06 December 13

This is because digital is the hub of a wheel,

Friday 06 December 13

This is because digital is the hub of a wheel,

Friday 06 December 13

This is because digital is the hub of a wheel,

Friday 06 December 13

That’s why we use the term ‘digital’ to describe the art of empowering iconic ideas through modern technology. 

Friday 06 December 13

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