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Kick Ass!Online Creative

Examples

Ashley RingroseSoap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can

become daunting to know where to start.

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee

The best place to start is a good idea.

Kick Ass!Online Creative Examples

Here are five areas which interactive advertising

excels

and what no other medium can offer simultaneously.

Video

Interactivity

Passive Entertainment

Gaming

Sound

1

2

3

4

5

Kick Ass!Online Creative Examples

Kick Ass!Online Creative Examples

When used correctly video can enhance your communication considerably and

engage the audience in a way text and graphics alone cannot. However a TVC

in a 300x250 space is not a good banner.

We are starting to see more video being shot exclusively for online.

Video1

Video1

Kick Ass!Online Creative Examples

Lean Mean Fighting Machine [UK]Agency:

Video1

Kick Ass!Online Creative Examples

Agency.com [UK]Agency:

Video1

Kick Ass!Online Creative Examples

Dare [UK]Agency:

Video1

Kick Ass!Online Creative Examples

Agency.com [US]Agency:

Kick Ass!Online Creative Examples

Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

2 Interactivity

Interactivity2

Kick Ass!Online Creative Examples

CP+B [US]Agency:

Interactivity2

Kick Ass!Online Creative Examples

DM9 DDB [BR]Agency:

Interactivity2

Kick Ass!Online Creative Examples

LMFM [UK]Agency:

Interactivity2

Kick Ass!Online Creative Examples

Glue [UK]Agency:

Kick Ass!Online Creative Examples

Banners that are more interesting than

the content on the page.

These banners entertain the audience rather than yell at them.

3 Passive Entertainment

Passive3

Kick Ass!Online Creative Examples

Ogilvy [US]Agency:

Passive3

Kick Ass!Online Creative Examples

Agency.com [UK]Agency:

Passive3

Kick Ass!Online Creative Examples

M&C Saatchi [AU] Aussie!Agency:

Passive3

Kick Ass!Online Creative Examples

Holler [UK]Agency:

Kick Ass!Online Creative Examples

You can’t spend 5 minutes playing with a TVC

4 Gaming

Gaming4

Kick Ass!Online Creative Examples

CP+B [US]Agency:

Gaming4

Kick Ass!Online Creative Examples

DDB [CA]Agency:

Gaming4

Kick Ass!Online Creative Examples

Saatchi [BR]Agency:

Gaming4

Kick Ass!Online Creative Examples

M&C Saatchi [AU]Agency:

Kick Ass!Online Creative Examples

The other half of video.

Audio can be annoying but when used right can be very powerful.

5 Sound

Sound5

Kick Ass!Online Creative Examples

Ogilvy [DE]Agency:

Sound5

Kick Ass!Online Creative Examples

DoubleYou [ES]Agency:

Sound5

Kick Ass!Online Creative Examples

JWT [BR]Agency:

Sound5

Kick Ass!Online Creative Examples

DoubleYou [ES]Agency:

Kick Ass!Online Creative Examples

If you can cover all 5 areas while still keeping a strong original idea (easier

said than done)

then you’re bound to have a kick ass campaign.

Kick Ass!Online Creative Examples

Bascule [JP]Agency:

Combining all 5

Kick Ass!Online Creative Examples

Thanks

This presentation will be available on

http://www.bannerblog.com.au/news

tomorrow