assisted technology sub-group meeting “reaching the unreachable” ian wiebkin - kirklees council

Assisted Technology Sub-Group Meeting

“Reaching the unreachable”

Ian Wiebkin - Kirklees Council 12th June 2009

• Formally the DigiTV National Project – sponsored by DCLG

• Now fully owned and managed by Kirklees Council, run on a not-for-profit basis

• DigiTV Starter Kit – ‘microsite’, static content, images, forms and questionnaires

• 3 Channels:

- Digital Television (SKY, Virgin Media, Freeview with modem)

- Mobile Phones

- Kiosks

- Games consoles

• 83 LA’s, HA’s and other public sector organisations engaged to date

• Full business case – and ability to provide a ‘joined up’ service

Our History

Our consumer (B2C) facing brands:

Our Brands

Our customer (B2B) facing brand

The DigiTV Audience

There is a clearly defined audience for DigiTV:

• Digitally and socially excluded, with a focus on the C2, D and E demographic• The elderly• Disabled people• Patients with long term conditions and the ‘worried well’• Evidence suggests that these people are the highest users of public services, the most

expensive to service and the most difficult to reach

Results from recent Microsoft & Ofcom surveys:

• 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate• 97% Of households have a television – which will have to become digital by 2012• 52% of non EMG households and 63% of EMG households already have TV capable of

accessing Looking Local• 90% of the adult population owns a mobile phone

How Does It Work?

DigiTVStarter Kit

CMS

User in a PCT

How Does It Work?

DigiTVStarter Kit

CMS

SKY, Virgin Media,connected Freeview, IPTV etc

mobile

kiosk

User in a PCT

How Does It Work?

DigiTVStarter Kit

CMSNHS

Choices

GP Appts&

Rpt Scripts

SKY, Virgin Media,connected Freeview, IPTV etc

mobile

kiosk

User in a PCT

How Does It Work?

DigiTVStarter Kit

CMSNHS

Choices

GP Appts&

Rpt Scripts

Your Systemse.g. CRM

SKY, Virgin Media,connected Freeview, IPTV etc

mobile

kiosk

User in a PCT

Live service - TV

Carol’s Story

Carol’s Story – The Reading Circle

GP Appts & Repeat prescriptionsGP Appointments

GP Appts & Repeat prescriptionsRepeat Prescriptions

GP Appts & Repeat prescriptionsNHS Choices

GP Appts & Repeat prescriptionsReal Time Bus Information

Looking Local - Mobile

Text your postcode to 07786 203957

Telehealth & Telecare via TV and Mobile

• Technology to help prolong independent living

• Older citizens and those with long term illnesses

• 2 projects:

• TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University• EU – T-Seniority (Spain)

• Community based care

• Two way video conferencing and live video streaming• Picture sharing• Event booking• Calendar

• Integration with health and care devices in the home

• TeleMedCare & Tunstall• General and personalised health information

• Requirement for a broadband connected device – connected to TV

Nintendo Wii

Nintendo Wii

Nintendo Wii

Nintendo Wii

Nintendo Wii

Will Older People Like The Wii?

“Elderly ‘addicted’ to Nintendo Wii at care home”

Daily Telegraph

“Wii are getting fitter: Retirement home install computer game to keep residents trim”

Daily Mail

Will Older People Like The Wii?

“Care home OAPs think Wii is a knockout”

The Shields Gazette

“OAPs use a Wii to keep fit”

AOL News

Will Older People Like The Wii?

Ian WiebkinTechnical Manager

email: ian.wiebkin@digitv.gov.uktel: 07981 520981

web: www.lookinglocal.gov.uk/sitetv preview: www.lookinglocal.gov.uk/lookinglocal

mobile service: text your postcode to 07786 203957