astd - orange county technology and training sig e: erik@bluewatertnt.com localization: rules for...

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Localization: Rules for saving money

Erik Eisel

Rule #1

Don’t use Google Translate

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Type in English …

… and something will appear…

Rule #2

Everything can be localized……but everything costs money!

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Unless you have a lot of these…

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

…you should limit your scope!

Rule #3

Know your target audience?

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

My name is Hansi, and I speak Swiss German. I need easy-to-read instructions for my insulin injections. And, I am single.

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

I am a cardiologist in Oaxaca. I install heart valves. One of the most complex surgeries. And, I am the most interesting man in the world.

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Localization or L10n

• Language– Country– Dialect

• Culture– Education Level– Audience

• Regulatory Requirements

Rule #4

Localization vendors can help

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Rule #2:L10n vendors can help

• Outsourcing– Offer in-depth knowledge– Core competency

• ISO 9001-certified processes• Worldwide pool of translators• Engineering resources• Global reach

Rule #5

Something’s gotta give

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Time

QualityCost

Rule #6

Understand Pricing

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

Example: Pricing Proposal(15K words, INDD, into 2 languages)

Language Price/Word Word Count Subtotal

Spanish MX $0.21 15,000 $3,150

French CA $0.24 15,000 $3,600

Language DTP Rate DTP Hours Subtotal

Spanish MX $65.00 7 $455

French CA $65.00 7 $455

Subtotal

$7,660

Rule #7

Don’t deliver “dirty” documents

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

I hate “dirty” documents like I hate dirty dishes. Organize your HTML. Give me original files, not PDFs. It’s a good thing! Plus, change orders are very expensive! Be prepared.

Rule #8

Make some friends!

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ENLASO (www.translate.com)Yves LangE: ylang@translate.com

TransPerfect (www.transperfect.com)William ChenE: wchen@transperfect.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

ASTD - Orange County Technology and Training SIGE: erik@bluewatertnt.com

GrazieObrigadoGraciasKöszönömありがとうございますგმადლობთ! Dêkuji Σας ευχαριστούμε谢谢धन्यवा�द Go raibh maith 'ad

СпасибоTesekkür ederim

Thank you!!!