attitudinal survey 2013

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Attitudinal Survey 2013Males 18-49

March 2013

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Perceptions of Advertising

• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages

• Year after year television advertising is quoted as the top performer

And the survey says…

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Most Influential Advertising

Males 18-49

47.4%

7.5% 9.0%3.4%

29.2%

0.3% 2.7% 0.5%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most influential?

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Most Authoritative Advertising

Males 18-49

42.5%

10.3%

21.6%

1.7%

13.6%

1.1%4.3% 4.8%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?

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Most Powerful Advertising

Males 18-49

57.4%

7.2% 6.4%2.0%

22.8%

0.3% 2.0% 2.0%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most powerful?

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Most Effective Advertising

Males 18-49

53.6%

6.8% 7.7%2.9%

25.3%

1.4% 2.1% 0.3%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most effective?

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Most Persuasive Advertising

Males 18-49

52.6%

11.8%8.6%

4.0%

18.3%

1.2% 2.2% 1.3%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?

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Most Engaging Advertising

Males 18-49

46.9%

10.5%7.3%

3.7%

28.2%

0.9% 0.6% 1.8%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most engaging?

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Most Relevant Advertising

Males 18-49

28.6%

15.0%17.6%

1.5%

29.4%

0.5%3.1% 4.3%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following media carries advertising that you believe to be the most relevant?

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Most Effective Video Advertising

Males 18-49

77.2%

20.8%

0.4% 1.6%

Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013

Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?