attitudinal survey 2013
DESCRIPTION
Attitudinal Survey 2013. Males 18-49. March 2013. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT PresentationTRANSCRIPT
1
Attitudinal Survey 2013Males 18-49
March 2013
2
Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
3
Most Influential Advertising
Males 18-49
47.4%
7.5% 9.0%3.4%
29.2%
0.3% 2.7% 0.5%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
4
Most Authoritative Advertising
Males 18-49
42.5%
10.3%
21.6%
1.7%
13.6%
1.1%4.3% 4.8%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
5
Most Powerful Advertising
Males 18-49
57.4%
7.2% 6.4%2.0%
22.8%
0.3% 2.0% 2.0%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
6
Most Effective Advertising
Males 18-49
53.6%
6.8% 7.7%2.9%
25.3%
1.4% 2.1% 0.3%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
7
Most Persuasive Advertising
Males 18-49
52.6%
11.8%8.6%
4.0%
18.3%
1.2% 2.2% 1.3%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
8
Most Engaging Advertising
Males 18-49
46.9%
10.5%7.3%
3.7%
28.2%
0.9% 0.6% 1.8%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
9
Most Relevant Advertising
Males 18-49
28.6%
15.0%17.6%
1.5%
29.4%
0.5%3.1% 4.3%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
10
Most Effective Video Advertising
Males 18-49
77.2%
20.8%
0.4% 1.6%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?