attitudinal survey 2014
DESCRIPTION
Attitudinal Survey 2014. Adults 35-54. March 2014. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT PresentationTRANSCRIPT
1
Attitudinal Survey 2014Adults 35-54
March 2014
2
Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
3
Most Influential Advertising
Adults 35-54
57.5%
4.9% 7.7% 5.0%
18.9%
2.2% 2.6% 1.1%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
4
Most Authoritative Advertising
Adults 35-54
47.9%
6.0%
19.6%
2.4%
13.6%
1.8% 3.6% 5.0%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
5
Most Powerful Advertising
Adults 35-54
50.3%
5.1%9.3%
2.4%
27.2%
1.8% 2.4% 1.6%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
6
Most Effective Advertising
Adults 35-54
50.9%
7.3% 9.9%
2.1%
23.6%
2.2% 2.5% 1.5%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
7
Most Persuasive Advertising
Adults 35-54
53.6%
4.9%8.5%
3.5%
22.6%
1.9% 2.1% 2.9%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
8
Most Engaging Advertising
Adults 35-54
54.6%
8.3% 6.7% 5.3%
19.9%
1.4% 2.7% 0.9%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
9
Most Relevant Advertising
Adults 35-54
39.4%
10.3%13.6%
6.5%
22.5%
1.5% 3.1% 3.1%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
10
Most Effective Video Advertising
Adults 35-54
78.0%
20.5%1.3% 0.2%
Source: BBM Analytics March 2014 – TVB Attitudinal Survey 2014
Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?