attitudinal survey 2012
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Attitudinal Survey 2012. French 35-54. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT PresentationTRANSCRIPT
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Attitudinal Survey 2012French 35-54
March 2012
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
French 35-54
64.5%
5.8%10.9%
2.0%
12.5%
1.2% 1.0% 2.2%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
French 35-54
45.1%
6.2%
22.7%
5.9% 7.5%3.5% 2.2%
6.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
French 35-54
65.5%
7.6% 9.4%4.9% 7.5%
1.2% 1.6% 2.4%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
French 35-54
56.5%
10.9% 11.5%
1.4%
18.4%
0.0% 0.6% 0.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
French 35-54
60.4%
8.0%12.3%
3.7%
13.4%
0.0% 0.0% 2.2%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
French 35-54
62.4%
6.6%10.7%
4.1%12.3%
0.0% 0.8% 3.2%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
French 35-54
44.2%
7.0%
24.5%
6.5%
15.9%
0.0% 0.0% 2.0%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Main Source for News
French 35-54
52.1%
15.8% 15.7%
2.0%
13.3%
0.0% 0.0% 1.2%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media is your primary source for News?