autoarena auto 2.0
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Friday, February 25, 2011
AutoArena 2.0 & Social mediafeb 24 2011
Vincent Everts+31647180864
Friday, February 25, 2011
AutoArena 2.0 & Social mediafeb 24 2011
Vincent Everts+31647180864
Friday, February 25, 2011
Vincent Everts?
Friday, February 25, 2011
Vincent Everts?
Friday, February 25, 2011
InterimIC innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Friday, February 25, 2011
InterimIC innovation acceleration
Innovation study trips:2008: China2009: Russia2010: Brazil
Friday, February 25, 2011
Tudou.com bigger YouTube
Friday, February 25, 2011
Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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Make your own company TV Channel
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Talking Car! TwitterGoogle Maps
YoutubeUitzending
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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iPhone 4
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§
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IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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tekst
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tekst
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E-commerce worldwide
2010: €500B
+15%
bron: forrester
Web influenced: €3000BFriday, February 25, 2011
Online bestedingen
2010: 9 miljard euro
2009: 7,3 miljard euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsFriday, February 25, 2011
ProductinformatieSocial toolsFriday, February 25, 2011
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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.
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Customer service
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Customer service
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It’s now mainstream!
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It’s now mainstream!
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kindle
Friday, February 25, 2011
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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85
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86
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Playmate
90
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
Friday, February 25, 2011
• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008Friday, February 25, 2011
Blogs demografie
Bron: Technorati 2008Friday, February 25, 2011
Blogs demografie
Bron: Technorati 2008Friday, February 25, 2011
Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSFriday, February 25, 2011
RSS Readers
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RSS Readers
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Social Networking
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Internet is pain!
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Communication 2.0
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationFriday, February 25, 2011
Revisionscompare
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Web 2.0 Trend:Co-Creation
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Friday, February 25, 2011
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