auvi production design 2014 (13 okt 2014)

PP2014 Auvi Production Design

13 Okt 2014

Last Week

TECHNOLOGY

PEOPLE

BUSINESS

www.mediapeers.com

PROCESS

BUSINESS OF TRANS-SENSES

TODAY!

TECH BIZ PRO

DUCT ION?

TODAY!

AUDIO VIDEO PRODUCTION YESTERDAY

• Telling single-plot stories: BORING!

• Everlasting, 3 types of telling stories:

1. Rocksta r

2. Maverick

3. Sherlock

• Producing in single media: EASY!

AUDIO VIDEO PRODUCTION TODAY

• Any plot, single, multiple, open, closed!

• Any types, Rockstar, Maverick, Sherlock.

• Producing in multi media, multi platforms!

TRANSMEDIA!

OVERLOADED INFORMATION

“LEADER OF THE TRIBE”

AS PRODUCER /CREATOR

“FOLLOWERS”

PASSIVE AUDIENCE & ACTIVE FANS

OLD WAY TO TELL STORY

• Tent Pole (Tiang Tenda) karena media lain tidak penting

• Silo Design (Desain “Pabrik”) karena bercerita itu harus seragam

• Komunikasi satu arah

www.ishmaelscorner.com

www.dellagalton.co.uk

NEW WAY TO TELL STORY

• Distributed karena media itu banyak

• Integrated karena bercerita itu harus kompak

• Berjaringan dan komunikasi dua arah

• Linear Story • Nonlinear to be

constructed as whole

• Story designed

• Loose narrative • Game design as

narrative architecture

• Participatory story emergent

STORY

EXPERIENCE

ENTICE

ENTER

ENGAGE

EMOTION

EXTEND

UTS?

DUA TAHAP

1. Wawancara satu per satu

2. Menjawab 3 soal

a. Tech

b. Biz

c. Production