avoid the biggest mistake in marketing strategy planning

MARKETING STRATEGY PLANNING ends up being a long list of initiatives (website optimization, email campaign, video advertising, or social media marketing!)—without building the business case for these tactics. It is definitely putting the cart before the horse.

IDEAS are easy, but they should be reviewed through strategic planning.

What GOALS do these IDEAS help you ACHIEVE?

Will these IDEAS be implemented and ALIGNED with the sales team’s INITIATIVES?

Do these ALIGN with your VISION and PRIORITIES?

“Think GOALS, not SILVER BULLET!”

- Dacia Coffey

Here are 3 areas to consider when BUILDING your MARKETING STRATEGY.

THE WHY OF THINGS

GOAL

• WHAT DOES YOUR COMPANY WANT TO ACHIEVE? • DO YOU WANT TO GROW BY 10% BY END OF THE YEAR? • DO YOU NEED TWO NEW CUSTOMERS A MONTH?

Spell out your desired results so you know where to focus all your resources. A goal is your end vision made specific, measurable, achievable, results-oriented, and time-bound (SMART). Having goals will remind you and your people of your motivational sources and keep you focused, no matter the challenges along the way.

RELEVANCE

• IS IT ALIGNED WITH HOW YOU CAN SERVE YOUR INDUSTRY?

Your work is an opportunity for you to use your strengths and offer something valuable to the people you wish to serve. Keep it real and ensure your “why” represents your inner desires as a company, as well as how you want to change your industry for the better.

IMPACT

• IS IT ALIGNED WITH WHERE YOU’RE HEADED FOR THE LONG TERM?• HOW WILL YOUR INITIATIVES TODAY AFFECT YOUR COMPANY VISION OF TOMORROW?

Having a clear picture of why your work matters whether short-term or long-term will drive you to act upon your goals and be accountable for your everyday actions.

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Ready to SET YOUR GOALS today?Let THE MARKETING BLENDER help you. It’s your climb, but we can help you reach your summit!