avvo webinar: word-of-mouth in the age of google: building an office culture for client reviews

Building an Office Culture for Client Reviews

an Avvo & Consultwebs.com webinar

Tanner JonesMarketing Director

• 5 Years of Legal Marketing

Industry Experience

• Contributor to

LawWebMarketing.com

• Legal Marketing Speaker

Our Marketing Strategists

marketing@consultwebs.com

Without checking, do you know how many reviews your law firm has right

now?

If you answered no, you’re not alone. Most lawyers don’t have

a firm grasp of where they stand with reviews.

Source: BrightLocal.com

Source: BrightLocal.com

Picture a day in the life of your

firm.

Obtaining client reviews

should be as routine as

brewing a cup of coffee

in your office.

Reviews are

critical to your

success.

re·view (riˈvyo-o), noun - a) a formal assessment or examination of something with the possibility or intention of instituting change if necessary."a comprehensive review of defense policy"

re·view (riˈvyo-o), noun -

b) how prospective clients find

your firm and convert!

75%Percentage of

reviews posted

on review sites

that are

positive.

90%Percentage of

customers who

say buying or

hiring decisions

are influenced

by online

reviews.

88%Percentage of

customers who

trust online

reviews as much

as personal

recommendation

s.

1-5Number of new

local reviews

85% of SEOs are

attempting to

get every month.

In other

words…

Online reviews

= today’s

word of mouth

marketing

Online reviews can bring

your firm higher

visibility in the search

engines.

Pg. 24

Pg. 25

Just Ask!

How can you get

5 star reviews?

They send a short survey to ask clients about their experience.

1

The names of those who respond with at least a 4 out of 5 on the overall experience are forwarded to their Marketing Director.

2

She personally follows up with those people to thank them for their feedback. While she is on the phone, she mentions that the firm is trying to build up their online presence and asks the client to help out by leaving a review on Google.

3

She then sends them a guide to leaving reviews; she’s even walked some clients through the process on the phone.

4

“I certainly believe it’s the personal touch of a client’s original feedback being appreciated and then the call from the firm that really makes this system tick.”--Joye Law Firm’s Marketing Consultant

Pg. 29

Reach out to happy

customers 1st.

Source: LawWebMarketing.com

Thank Youtjones@consultwebs.com

Tanner Jones