axis bank strengthens brand with progressive campaign on linkedin

Axis Bank Strengthens brand with progressive campaign on LinkedIn

Company Profile

• Shikha Sharma-CEO-Axis bank-1990• Axis Bank - 3rd largest private sector bank.• financial services to Large and Mid-Corporates,

MSME, Agriculture and Retail Businesses. • 2,500 branches and 12,500 ATMs.• Advertising Campaign of the Year - India, Asian

Banking and Finance (ABF) Retail Banking Awards 2015

Need of campaign

Aim :To build brand preference for the brand in the target audience’s minds.Methods :• #Myideaof progress• LinkedIn Campaign- To build association for the axis bank brand with the concept of progress by getting consumers relate it to their own lives

myideaofprogress.mp4

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#LinkedInMktg

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LinkedIn: Worlds largest professional network

North America: 100M+

Latin America and Caribbean:

20M+

Europe, Middle East and Africa:

50M+ Asia Pacific: 50M+

Australia: 5M+

Members Worldwide

+2 newMembers Per Second

180M+Monthly Unique Visitors

300M+

New keys

9#LinkedInMktg

Attract Engage Convert

Build a Great Profile

Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 Keys to Marketing Success on LinkedIn3

Measure and optimize

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Attract Engage Convert

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3

Measure and optimize

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Build a Great Profile

Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 keys to Marketing Success on LinkedIn

11#LinkedInMktg

Company Page

 Build Your Business Identity

#LinkedInMktg 12

Discoverable through search

Deliver content through Company Updates and Sponsored Updates

Two-Column content feed to bring content front and center

Attract a unique set of followers

Key Features

 Build Your Business Identity

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Attract Engage Convert

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Measure and optimize

21

Build a Great Profile

Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 keys to Marketing Success on LinkedIn

#LinkedInMktg

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 How Linkedin Works & How To Gain Benefits from Network

Networking

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 Add Value To Your Network

Online Visibility

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Attract Engage Convert

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Measure and optimize

21

Build a Great Profile

Win Search Ranking

Keep Your Privacy

Company Page

Networking

Groups

Online Visibility

Call To Action

Lead Generation

Mail List

Direct Offers

3 keys to Marketing Success on LinkedIn

18#LinkedInMktg

 Give Them a Reason To Dolt

Lead Generation

#LinkedInMktg

 Axis Bank utilized  LinkedIn’s Custom Solutions  Sponsored Updates Spot Light Ads

To Reach Target Audience

#LinkedInMktg

Types of Ads

Follow ads

Spot Light Ads

#LinkedInMktgSponsored Ads

#LinkedInMktg

#LinkedInMktg

#LinkedInMktg

Axis Bank encourages Progressive Ideas on www.myideaofprogress.com

Axis Bank from their official Facebook, Twitter & LinkedIn accounts urged users to vote for the ideas which they wanted to see come to life.

#myideaofprogress

#LinkedInMktg

 Sonali's Idea of Progress 'To travel the world' - Axis Bank MyIdeaofProgress.mp4

http://www.myideaofprogress.com

#LinkedInMktg

Axis bank face book page

#LinkedInMktg

Ideas shared on Facebook

#LinkedInMktg

Axis bank linked In page

#LinkedInMktg

Ideas shared on linkedIn

#LinkedInMktg

#LinkedInMktg

Axis bank twitter page

#LinkedInMktg

Ideas shared on twitter

#LinkedInMktg

Evaluated Ideas

At the end of campaign, eminent marketers selected the winning ideas would be brought o life by the brand.http://www.myideaofprogress.com/calendar/calendar.html

#LinkedInMktg

#LinkedInMktg

#LinkedInMktg

#LinkedInMktg

 #Myideaofprogress received over 19,000 from linkedIn 724 registered on the site via linkedIn

 25% shared their ideas of progress 32 daily winners on the site

 16% top voted ideas from linkedIn In the month of july-august 2014-top slot in content

marketing 534 followers acquired from linkedIn which is higher

than linkedIn benchmark engagement rates

Results

#LinkedInMktg

#LinkedInMktg