bala presentation.ppt

Presentation on Summer Training Project

“District Potential Analysis” .Durg district.

1

ByBal Krishna JangdeMBA (ABM) FINAL YEARFMS BHU

Objective

• To understand district potential in terms of crop acreage, molecule wise, mandi wise and volume wise.

2

Overview of Pesticide Industries.1 India ranks third in the world in Pesticide

consumption.2 The indian pesticide company is the 12th largest in

the world.3 India produces 90,000 metric tonnes of pesticide a

year.4 Till today 144 pesticide molecule are registered in

India.5 There are around 400 manufacturing units involved

in the production of pesticides and their formulations.

Company Profile- Name of the Organization- Dhanuka Agritech Ltd.- Vision: Farmers prosperity through Dhanuka

execellence.- Mission: Life enrichment through science.• Company Objective :-1. Serve the Indian farming community with safer,

eco-friendly and quality agro chemical.2. Support the grower on judicious and right use

technology.3. Provide customer support service on usage and

environment safety.

Contd…4 Northern Mineral Ltd. (NML), a flagship company

of Dhanuka Group, was aquired as sick unit in 1980 with a meagre sale turnover of 17 million INR, is today a unit of over 900 million INR.

5 Dhanuka Pesticide Ltd. (DPL), was incorporated as a public limited company under Indian Company Act 1956 in the year 1985.

6 In 1984 Group established a R & D unit named Dhanuka Agriculture Research Centre (DARC), to carry out in house field research in process development. DARC is recognised development ministry of science and technology , Govt. of India.

Company HierarchyCompany Hierarchy

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Balance sheetBalance sheet(Rs. in Crore)

Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04

Sources of fundsOwner's fund Equity share capital 9.18 9.18 1.98 1.98 1.98Reserves & surplus 42.23 30.68 11.86 8.57 6.08Secured loans 31.95 26.55 5.07 3.80 -Unsecured loans 18.59 15.03 3.50 0.14 0.14Total 101.95 81.43 22.41 14.49 8.20Uses of funds Fixed assets Gross block 39.17 26.11 7.32 7.06 8.56Net block 22.85 11.58 2.26 2.25 2.55

Net current assets Current assets, loans & advances 165.84 127.13 37.58 29.51 19.78

Total net current assets 78.39 63.51 20.11 12.16 5.55Total 101.95 81.43 22.41 14.49 8.20

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Products of Dhanuka :A - InsecticidesI Aatank 25% ECIi Caldan 4 GIii Deva 2.5% ECIv Dhan G 10% GV Dhanraj 75% WPVi Dhanumar 50% ECVi Dhanvan 20%ECVII Dhanusulphan 35%ECVIII Super D

Contd…B - Herbicide/WeedicideI CrazeIi Dhanuzine 50%WPIii Don mixIv Noweed 41%SLV Ozone 24%SLViWeedmar 80%WPVii Targa super 5%ECViii Barrier

Contd…C - FungicideI Dhanulop 50%WPIi Dhanuka M-45 75%WPIii Dhanustin 50%WPIv Dhanusal 50%SCV Hexadhan plusVi Kasu B 8 LD – PGR/Bio-fert/Wetting agentsI Dhanzyme L/GIi DhanuvitIii Samadhan etc.

SWOT ANALYSIS• STRENGTH :-1 Company has good brand image of its product.2 Product are available in all technical gredient.3 Company has technical experts to suggest farmers

and visit their fields.• WEAKNESS :-1 Less number of dealers/distributor of Dhanuka.2 Some of the blocks are not covered.3 Less advertisement such as pole posters, leaflets

and folders.

Contd…• OPPORTUNITIES :-1 Number of dealers can be increased.2 To cover all block of the districts.• THREATEN :-1 Some dealers are not satisfied because they are

not called in meeting of Dhanuka.2 Threaten from local and multinational companies3 Some product of other companies are more

competitive than Dhanuka.4 Uncertainty of monsoon.

•Research Methodology

- Open ended quetinnaire

• Source of Data : Primary Data1 Face to face interaction with farmers, distributors

and agriculture/Horticulture department.Secondary Data1. Agriculture/Horticulture department.2. Internet.• Analysis of Data

Bar graph, bar diagram etc.

Durg in Chhattisgarh

• -

Durg block map

• -

Introduction of Durg

» GENERAL INFORMATION

• Annual rainfall - 1070.0 mm• Latitude - between 20°23’ and 22°02’• Longitude - 80°46’ and 81°58 E• Height above mean sea level – 317.00 M• Geographical area- 870180 hac.• Forest area- 99603 hac• Population - 2805576

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-• Male - 1416548• Female - 1389028• Scheduled cast- 359511 (12.79%)• Scheduled tribe – 348801 (12.41%)

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FARMERS INFORMATION

• Scheduled cast - 55646• Scheduled tribe - 54842• Others - 312235• Total – 422723• Marginal – 248172• Small – 92969• Large – 81582• total- 422723

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Administrative setup

• Sub division - 6• Tehsil - 12• Block - 12• Revenue circle – 22• Nagar nigam – 2• Nagar palika – 6• Nagar panchayat - 16

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AGRICULTURE INFORMATION

• Annual rainfall -1074.0 mm• Geographically – 870180 ha.• Forest area – 99603 ha.• Net cultivated area – 552286 ha.• Dual crop – 264634 ha.• Gross cultivated area – 821810 ha.• Kharif area – 487430 ha.• Rabi area – 334380 ha.• Total cultivated area – 821810 ha.

-

• Crop intensity - 149 %• Unavailable cultivable land – 99947 ha.• Cultivable fellow land – 24588 ha.• Pasture land – 62466 ha.• Fellow land – 31290 ha.• Agriculture production mandi - 3

AGRICULTURE PRODUCTION MANDI

• BEMETARA• DURG• BALOD

AGRICULTURE AREA

• Kharif – 59.31%• Rabi – 40.69%

AR E A

K HAR IF R AB I

Rabi crop acreage (%)WHEAT 5.57

SUMMER RICE 5.11

GRAM 23.19

LATYRUS 34.99

LINSEED 4.31

SUGARCANE 0.89

FODDER 0.06

OTHER 25.88

R AB I AR E AWHE A T

S UMME R R IC E

G R A M

L A TY R US

L INS E E D

S UG A R C A NE

F ODDE R

OTHE R

Kharif field crop(%)

PADDY 86.59

RED GRAM 2.19

SOYBEAN 6.4

VEGETABLE/FRUIT 3.08

OTHERS 1.74

K HAR IF AR E AP A DDY

R E D G R A M

S OY B E A N

V E G E TA B L E /F R UIT

OTHE R S

Vegetable area(%)

KHARIF 20.63

RABI 79.37 VE G E T AB L E AR E A

K HA R IF R A B I

Rabi cereals

in Hac .

020000400006000080000

100000120000140000160000

in Hac.

Rabi cereals(%)

• RABI.. R AB I AR E AWHE A T

S UMME R R IC E

G R A M

L A TY R US

L INS E E D

S UG A R C A NE

F ODDE R

OTHE R

WHEAT 5.57

SUMMER RICE 5.11

GRAM 23.19

LATYRUS 34.99

LINSEED 4.31

SUGARCANE 0.89

FODDER 0.06

OTHER 25.88

Kharif cereals

in Hac .

0100000200000300000400000500000

in Hac.

Kharif cereals• in Hac.• Rice- 422110• Minor millets- 2310• Red gram- 10700• Black gram- 3370• Soybean- 31220• Sessamum- 1080• Groundnut- 450

Vegetable area

KHARIF 20.63

RABI 79.37

VE G E T AB L E AR E A

K HA R IF R A B I

List of pests

Rice - stem borerBilbo-505brown hopper confidorgundhi bug methyl parathionblast hinosansheath blight hinosansawa whipsupermotha whipsuperbroad leaf 2-4D

Turn over of the Durg district

• In lakh

0

50

100

150

200

250

300

TURN OVER IN LAKH

District turn over• In percent

BAYER 11.99

BASF 4.79

SYNGENTA 3.84

DUPONT 6.97

BHARAT 3.73

SUHANE 14.55

DHANUKA 4.65

MADHU 5.75

UPL 7

RALLIS 4.5

OTHER 32.23

T UR N OVE RB A Y E R

B A S F

S Y NG E NTA

DUP ONT

B HA R A T

S UHA NE

DHA NUK A

MA DHU

UP L

R A L L IS

OTHE R

Turn over of the Bemetara mandi• -

050

100150200250300

TURN OVER IN LAKH

Turn over of Bemetara• In percent

BAYER 4.O8

BASF 5.26

EXCEL 3.61

HERMBA 3.14

KRISHI RASAYAN 2.98

SUHANE 39.82

DHANUKA 2.67

P.I. 2.59

MADHU 15.7

OTHER 20.15

T UR N OVE RB A Y E R

B A S F

E XC E L

HE R MB A

K R IS HI R A S A Y A N

S UHA NE

DHA NUK A

P .I.

MA DHU

OTHE R

Turn over of Durg mandi

• -

020406080

100120140

TURN OVER IN LAKH

Turn over • percent

BASF 6.35

DUPONT 13.33

UPL 15.25

DHANUKA 8.12

BHARAT 5.46

SYGENTA 8.12

BAYER 16.89

KRISHI RASAYAN 4.82

OTHER 21.66

T UR N OVE R

B A S F

DUP ONT

UP L

DHANUK A

B HAR AT

S Y G E NTA

B A Y E R

K R IS HI R AS A Y AN

OTHE R

Turn over of Balod mandi

• -

01020304050607080

TURN OVER IN LAKH

Turn over• percent

RALLIS 22.64

F.I.L. 6.28

P.I. 7.86

GODREJ 7.86

SHRI RAM FERTILIZER 6.28

UNITED PESTICIDE 6.28

BAYER 15.72

BHARAT 5.66

DEVI DAYAL 5.66

OTHER 15.56

T UR N OVE RR A L L IS

F .I.L .

P .I.

G ODR E J

S HR I R A M F E R TIL IZE R

UNITE D P E S TIC IDE

B A Y E R

B HA R A T

DE V I DA Y A L

OTHE R

Durg district market size(moleculewise)

• 1. Chloro+cyper

0

2

4

6

8

10

12

14

MARKET SIZE IN KL.

Durg district• percent

ESHA AGRO 13.3

P.I. 9.54

NAGARJUNA 11.9

BHARAT INSECTICIDE 30.9

DHANUKA 18.1

RALLIS10.7

3

OTHER 5.25

MAR K E T S HAR EE S HA A G R O

P .I.

NA G A R J UNA

B HA R A T INS E C TIC IDE

DHA NUK A

R A L L IS

OTHE R

2. PHORATE• MT

0

5

10

15

20

25

30

35R

AL

LIS

SY

GE

NT

A

UP

L

HP

M

DH

AN

UK

A

SR

I R

AM

OT

HE

R

MT

PHORATE• PERCENT

RALLIS20.5

8

SYGENTA13.5

4

UPL 32.5

HPM21.6

6

DHANUKA21.6

6

SRI RAM FERTILIZER

16.25

OTHER 7.68

MAR K E T S HAR ER A L L IS

S Y G E NTA

UP L

HP M

DHANUK A

S R I R AM F E R TIL IZE R

OTHE R

3. 2-4D SODIUM SALT

• LT

0100200300400500600700800

LT

2-4D SODIUM SALT• PERCENT

EXCEL CROP 36.08

KRISHI RASAYAN 7.73

DHANUKA 35.55

UNITED PESTICIDE 20.61

MAR K E T S HAR EE XC E L C R OP

K R IS HI R AS A Y AN

DHANUK A

UNITE D P E S TIC IDE

4. CYPERMETHRIN• -

0

0.5

1

1.5

2

2.5

KL

CYPERMETHRIN• PERCENT

UPL 30.73

DHANUKA 46.1

BHARAT INSECTICIDE 23.15

MAR K E T S HAR E

UP L

DHA NUK A

B HA R A T INS E C TIC IDE

MARKER POTENTIAL –DURG DISTRICT

• 1. CHLORO+CYPER

01234567

KL

CHLORO+CYPER• PERCENT-

ESHA AGRO 14

P.I. 10.65

NAGARJUNA 15.22

BHARAT INSECTICIDE 10

DHANUKA 18.76

RALLIS 11.41

OTHER 20.09

MAR K E T P OT E NT IALE S HA A G R O

P .I.

NA G A R J UNA

B HA R A T INS E C TIC IDE

DHA NUK A

R A L L IS

OTHE R

2. PHORATE• MT

0

5

10

15

20

25

30

MT

PHORATE• PERCENT

RALLIS 11.85

SYGENTA 8.63

UPL 28.78

HPM 11.51

DHANUKA 20.72

SHRI RAM FERTILIZER 11.51

OTHER 6.96

MAR K E T P OT E NT IALR A L L IS

S Y G E NTA

UP L

HP M

DHA NUK A

S HR I R A M F E R TIL IZE R

OTHE R

3. 2-4D SODIUM SALT• KL

00.10.20.30.40.50.60.70.80.9

1

KL

2-4D SODIUM SALT• PERCENT

EXCEL CROP 22.72

KRISHI RASAYAN 40.9

DHANUKA 23.17

UNITED PESTICIDE 13.63

2-4D S ODIUM S AL TE XC E L C R OP

K R IS HI R A S A Y A N

DHA NUK A

UNITE D P E S TIC IDE

4. CYPERMETHRIN• KL

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8U

PL

DH

AN

UK

A

BH

AR

AT

KL

CYPERMETHRIN• PERCENT

UPL 31.74

DHANUKA 50.79

BHARAT INSECTICIDE 17.46

C YP E R ME T HR INUP L

DHANUK A

B HAR AT INS E C TIC IDE

NAME OF SOME COMPETITORS

• Bayer• Excel crop• Sygenta• Dupont• UPL• Bharat Insecticide• Nagarjuna• And local companies etc.

Suggestions

• More advertisement is necessary.• Result demonstration should be arranged.• Direct field visit to farmers and send leaflets.• Increase the number of staff.• Invite all the distributors in meeting of Dhanuka.• Price of the product should be in even number.• Maintain good relation with the distributors.• Increase the number of distributors etc.

Crop Acreage

59

in Hac .

0100000200000300000400000500000

R ice

Minor mille

ts

R ed gram

B lack g ram

S oybean

S essamum

G roundnut

in Hac.

Main Insects

• Paddy – Stem Borer, Bug, Hopper• Sugarcane – Pyrilla, Shoot Borer• Wheat – Termite, Stem borer• Soybean – Leaf Minor• Gram –Pod borer

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Diseases

• Paddy – False Smut, blast, sheath blight• Wheat – Loose Smut, stem rust• Soybean – Rust• Gram - Wilt, powdery mildew

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Competition

62

Turnover of few companies

63

64

Molecule sale

65

Other Important Molecules

• Butachlor 50 EC – 280 KL• Imidacloprid 17.8 SL (Thrips) – 5 KL• Phorate G – 100 MT by PI• Chloropyriphos + Cypermethrin – 10 KL by KR*

*Krishi Rasayan

66

Bayer

• Whip super ( Bayer) – 45 KL• Costathion - 30 KL• Spark - 30 KL• Confidor - 25 KL

67

Excel

• Indocel – 40KL• Tricel – 20KL

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Rallis

• Ablot – 20 KL• Coranda – 35 KL• Contaf – 25 KL

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Nagarjuna

• Kenal – 20 KL• Jen – 12 KL

70

BASF

• Percule – 30 KL

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Dhanuka

• Indo – 5 KL• Monal – 5 KL• Targa – 2 KL• Caldan – 2 ton

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