barsoom pitch
Post on 14-Dec-2014
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-ve
Congruity
Clear Message
Hesitation
+ve
Tasteful Decor
Good Food
Nice Music
Secret Manifesto
Mission
“To gather a tribe of people who can change the future.”
Business Owners Creative Freelancers Writer & Storytellers
Tactics
Passkey
141 Tapas /Drinks Internet Access
Free Refills Reservations
Meal on Birthdays
1. Business Meetings 2. Cocktails with friends 3. Spouse for a Night out
o Customers that create customers
Creative Conclaves
Creative Driven
Resourceful
o Where business owners, creative professionals and storytellers meet each other.
o Building connections between tribe members.
The
How do you guys know each other? Where should we meet?
Most
Interesting
Business Of The Week
(sm/em@il/sms)
The
3 Months Tribal Space Bar
Passkey conclaves
miBOW
Metrics
o Reviews and Articles (total/+ve) o Members and Subscribers o Social Media Followers
o Bottom Line
o 15 people x 4 Free Conclaves = 60 Attend o 50% Join = 30 Members/ Month o 90 Members @3000/month
o Bottom Line = 2.7 L Subscription
o 100 Members @ 3L o 4Nights @ 4L o Regular Take
3 Months 100 Members
Spouse, 1 meeting, 3 friends 500 people @ Rs. 500
Cost
3% +/- 1%
Service
1. Analytics/Reports 2. Relations/ Damage control
3. Event Mngt.
1. Team Spoon Salaries 2. Software
3. Advertising
• Mystery Shopping • Design/Branding
• Photography/videography • Website Design/ Mngt. • Training/Development
• Advertising (magazine/radio/TV) • PR
• Stunts • Intefaces deisgn
• Mapping • Guides • Events • Awards
• PR/Marketing Agency
Requirements • Co-operation • Total take • Covers
• Average Check size • Item Sales (most popular)
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