basic structure of an introduction © 2010 thomas kalajian, bs, crtp, ava, abar chapman university...
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Basic Structure of an Introduction
© 2010 Thomas Kalajian, BS, CRTP, AVA, ABAR
www.thomaskalajian.com
Chapman UniversityDodge College of Film and Media Arts
For Peter Weitzner,Professor/Director of Television/Broadcast
Journalism
Introduction: 3 Parts
Why is the subject relevant?
Why should I believe the speaker?
What will be the benefit?
About Linkage
• Connects one topic to another
• Gently prepares listener for next topic
• Moves the speech along naturally to flow easily
• TRANSITIONS make the speech memorable
Structure of Introduction with Linking Transitions
Why is the subject relevant?
Why should I believe the speaker?
What will be the benefit?
Transition
Transition
Example: Introduction with Linking TransitionsMost people don’t eat healthy food and die too soon
The speaker is a successful vegetable author and authority on healthy diets
He/she will explain how to live longer easily
Many false authorities, unattainable results
Many have tried and failed, lost hope and faith
Review: Introduction
Why is the subject relevant?
Why should I believe YOU?
What will be the benefit?
This Has Been the Basic Structure of an Introduction
© 2010 Thomas Kalajian, BS, CRTP, AVA, ABAR
www.thomaskalajian.com
Chapman UniversityDodge College of Film and Media Arts
For Peter Weitzner,Professor/Director of Television/Broadcast
Journalism
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