batm & acte in brussels

Presenters/Facilitators:

Henk-Jan van Alphen, Consultant at FutureconsultRana Walker, Social Media Evangelist

Social Media in Business Travel.Why give a Tweet?....

Socially

What we lose in control,

we gain in transparency!

Social Influence

Trust is the #1 influencer of buying decisions in the future!

It’s time to build your online network & sphere of influence!

Social MEdia

Share your personality, NOT your personal information!

Share your company’s philosophy, NOT proprietary information!

The key is to invoke an emotional response

User-Generated Content:

No PUSH of content – it’s “shared”

Most important is to LISTEN

Users generate the: News Feedback Ideas Photos, videos and more… building

product placement

Social Media For Corporate Travel Managers

Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus, June 2011

Source: The Wire..from AirPlus, June 2011

Los Angeles BTA / September 2011

Source: The Wire..from AirPlus, June 2011

Corporate Travel Managers – Within Social Media, You Have a VOICE!

It’s happening, whether you are listening or not!

Supplement face-to-face networking Gain empowerment and raise internal profile Steer policy, solicit feedback and conduct

real-time analysis to find efficiencies Effective crisis communications and traveler

safety/security solutions Strengthen your travel policy compliance Build stronger partnerships with suppliers

Global Travel Managers & Social Media

@SAPIENT

By Michelle DeCostaGlobal Travel Manager

SOCIAL

14

She promoted Yammer in her email signature

Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient

Want to find out what’s new with Travel? Follow me on yammer.com

For Sapient: Social Media is a Virtual Water Cooler

Conversations are happening: Be an active participant Change perception And most important: LISTEN!

By doing so you will gain: Increased empowerment for

you/your travel policy Increased visibility for your

preferred suppliers (involve them!)

Social Media Explained:

I’m eating a Belgian Waffle!

I “Like” Belgian Waffles

Watch me make a perfect Belgian waffle (Liège style)

My skills include waffle eating

Social Media Explained:

I’ve booked my train tomorrow to eat a Belgian waffle!

I’ve checked in and am Mayor of Waffle-ville

Gorgeous waffles, should serve these at my next event

I’ve bought a Groupon for a half-price waffle!

LinkedIn Profile Page

LinkedIn Search Yielded: 249,483 Corporate Travel Managers Globally

LinkedIn Groups = Knowledge Sharing

Kansas City BTA / November 2011

If Facebook were a country, it would be the 3rd most populated in the world!

Only China & India are more populated! Twice the size of the USA

P. 23 Source: Facebook

Humanitarianism & CSR

P. 25

Source: Twitter

290 MILLION.The number of tweets per day on Twitter.

P. 26

P. 27

Tweets on Twitter per minute- An hour after the Japan earthquake

P. 28

Twitter Useful in Crisis Comms

48 HOURS.The amount of video uploaded to YouTube every minute!

P. 29

YouTube example: Virgin Atlantic

The Future – Pinterest, Personalization and Aggregation Apps

Strong Infrastructure of Support

SUCCESS!

Engage Staff

Establish social media guidelines & teach staff how to share your company’s already published public information!

Allow staff to be your online brand ambassadors to build your sphere of influence!

Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!

P. 34

Staff Promotes Content Via Facebook!

No watch? Smartphones do it all!

Calendar Email News Internet Camera Video Social media

SMS/ texting Alarm Clock

GPS Restaurants

Games Payment

Reminders, NotesCalling (last)

P. 36

Kansas City BTA / November 2011

Corp. Travel Managers: Research, Source &

Share = Empowerment!

Successful Social Media in Business

Define goal, target and gain internal buy-in

Interact FIRST Sell LAST… remember:

Social Media campaigns do not create relationships – but Relationships can buoy marketing campaigns and bolster sales!

6 Easy Ways to Use Social Media

1. Glean and share knowledge through Groups2. Network with partners, customers and

prospects via online events3. Build reputation & influence through

recommendations, likes and activity4. Social gaming / promotions to build

engagement, loyalty5. Solicit ideas, innovations and use for CSR

initiatives6. Steer (travel) policy & strengthen compliance