bazza design ghsp wellness branding

GHSP Benefits Branding Project

Case StudiesCase Studies: GHSP Benefits Branding : GHSP Benefits Branding

GHSP Benefits Branding Project

Case Study: GHSP Benefits Branding ProjectBranding Research

Logo Development

Branding Guide

Project Brief:GHSP is a manufacturer of Shift Systems, Electronic Controls, and Smart Actuators for the automotive and appliance industries. Bazza Design was asked to help define GHSP’s new identity for their benefits group. Goals of the program was to create a new identity for the group that reflected the three areas of attention the group puts emphasis on. A name search established “LiveWell” as the name to be used in the identity.

A few final designs of choice were refined and an ultimate selection was made to represent the group. To finalize the design and it’s brand, a branding guide was created to manage the usage of the logo and application of the logo on a series of give-away items.

GHSP Benefits Branding Project

Research: Review of Related LogosLogos for wellness related organizations and groups come in a variety of forms, colors and proportions.

The goal of the review was to understand what to stay away from and to select the few tidbits of the best ideas, that are favored, to use in defining the concepts in the concept phase.

GHSP Benefits Branding Project

Research: Review of Related Logos

GHSP Benefits Branding Project

Research: Review of Related Logos

GHSP Benefits Branding Project

Iconic LogosSimple, clean and looks good in one or two colors. Easily recognizable for its shape. All still in use today.

They where designed using these guidelines: - Simplicity- Uniqueness- Relevance- Memorable- Focus - Tradition (or not following trends).

GHSP Benefits Branding Project

Iconic Logos

Before Apple developed the iconic logo that illuminates the top of MacBooks and sticks to the car windows of proud Mac users everywhere, their original concept was much different. In 1976, the Apple logo was a dark sketch of a contemplative Issac Newton quietly reflecting under a tree. The logo also featured an inscription that pertained to the story of Newton and the falling apple, reading “Newton… A Mind Forever Voyaging Through Strange Seas of Thought Alone.” It wasn't long before founder Steve Jobs realized the impracticality of such a logo, and hired Rob Janoff to make it much simpler and easily recognizable. Thus, the infamous rainbow-colored Apple logo was born.

GHSP Benefits Branding Project

ConceptDesigns focused on the three areas of concern for GHSP’s benefits group.

GHSP Benefits Branding Project

ConceptDesigns focused on the three areas of concern for GHSP’s benefits group.

GHSP Benefits Branding Project

ConceptDesigns focused on the three areas of concern for GHSP’s benefits group.

GHSP Benefits Branding Project

ConceptDesigns focused on the three areas of concern for GHSP’s benefits group.

GHSP Benefits Branding Project

RefinementTwo chosen concepts were refined for a final review.

Refinement 1

GHSP Benefits Branding Project

RefinementTwo chosen concepts were refined for a final review.

Refinement 2

GHSP Benefits Branding Project

FinalizationChosen design, font, color and icon.

GHSP Benefits Branding Project

Branding GuideA branding guide was also created to “manage” the brand for usage and application of the logotype. Depicted are some of the pages from the guide.

GHSP Benefits Branding Project

Branding GuideA branding guide was also created to “manage” the brand for usage and application of the logotype. Depicted are some of the pages from the guide.

GHSP Benefits Branding Project

Branding GuideA branding guide was also created to “manage” the brand for usage and application of the logotype. Depicted are some of the pages from the guide.

GHSP Benefits Branding Project

Contact Information

Bazza Design

Barry Hutzel - Principal

2058 Breeze Drive Holland MI 49424

barry.hutzel@bazzadesign.com

www.linkedin.com/in/barryhutzel/

616 335 0219