bbva big data projects

big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro

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26M transactions / day

4

5

Credit access

6

7

15%

40%

Retail  

9 Sector

My customers

Area

What  does  a  retailer  really  know?  

My customers in other

sectors & areas?

Non customers in other sectors

& areas

My customers in my sector &

area?

My customers in my sector?

My customers in my area?

Non customers in my sector?

Non customers in

my area?

Non customers in my sector &

area?

10 Sector

My customers

Area

What  does  a  retailer  really  know?  

Crosselling Diversification

Diversification

Loyalty

Expansion Expansion

Opening hours

New portfolio Offers

Crosselling

11

Average  distance  covered  by  Madrid  customers  of  a  given  chain  to  purchase  at  stores  of  the  chain  

12

MADRILEÑOS CLIENTES

Customers of a given chain vs. general population (Madrid)

Spending categories before & after purchasing at a given chain

Urban  data  services  

14

world

2011-2012 spending in Madrid by nationality

15

country

incoming

outgoing

balanced

16

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region

region

Spending patterns in Sant Cugat

city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)

Spening pattern of Sant Cugat residents when in other towns

city Commercial signature of Sant Cugat: heartbeat

neighbourhood Madrid, Gay Pride festivities

Madrid, Gay Pride

Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%

9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control

week in 2011

number of transactions per street, event week

Madrid Gay Pride street  

comparison with control week (number of transactions)

Madrid Gay Pride