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1 Be part of SArsquos no1 purification company
Join SArsquos no1 purification company as an H2O International SA franchisee and become a leader in the growing
water and air purification industry
BE PART OF SArsquos no1 purification company
2 Be part of SArsquos no1 purification company
REASONS WHY WErsquoRE SArsquos no1 purification company
Over 20 yearsrsquo
experience in improving
the health amp well-being of all
South Africans
Exclusive internationally-
renowned purification
systems
Over 450 products for the home
office hospitality and agricultural
industries
Dedicated service teams
committed to all our customers
More than 65 franchisees
across Southern Africa
We 100 guarantee
the purity of every drop
you drink
3 Be part of SArsquos no1 purification company
4 Be part of SArsquos no1 purification company
H2O International SA has the longest proven track
record and over 20 years experience in providing South
Africans with the very best water and air purification
systems We have been tried and tested by families
businesses the hospitality and agricultural industry and
all agree ndash when it comes to clean pure water and air
H2O is the company to turn to
JOIN A WIDE NETWORK OF EXPERIENCE AND SUPPORT
H2O International SA has more than 65 franchisees
throughout South Africa and Kenya Namibia Zimbabwe
Botswana Lesotho Swaziland Zambia and Nigeria
As an H2O International SA franchisee yoursquoll be joining an
established company and a leading brand Whatrsquos more
you will be supported by a wide range of expertise
to help you ride the wave of success to great financial
rewards while selling products that enhance peoplersquos lives
WHAT IT MEANS TO BECOME AN H2O INTERNATIONAL SA FRANCHISEE
ITrsquoS WHATrsquoS INSIDE THAT COUNTS
H2O International SArsquos payoff line itrsquos whatrsquos inside that
counts lies at the very heart of the business and all the
products As leaders at the forefront of the purification
industry we are committed to providing South Africans
with the very best water and air and we have the products
to do this
We provide over 450 purification products to the home
office hospitality and agricultural industries including
Water Purifiers Water Dispensers Coolers and Boilers
Air Purifiers Coffee Machines Shower Filters Ice
Makers Food Waste Disposers Cartridges Spares amp
Services So whatever your customers need ndash from
drinking pure water to showering in chlorine-free water
to drinking excellent coffee and breathing clean air ndash we
have the product for them
5 Be part of SArsquos no1 purification company
A typical day involves motivating and managing your sales team and internal staff manning your state-of-the-art water bar or water station servicing existing customers ordering stock for more sales and rentals matching a challenging water problem to our diverse range of solutions putting smiles on customers faces and looking forward to the next day
YOUR H2O FRANCHISEE Depending on what level you want to join H2O International SA you have a choice of two business models that you can choose from These are
Whichever one you choose H2O International SA offers great scope for growth and freedom to determine how you want to progress
So if you are passionate about health self-motivated organized financially and ethically sound and love dealing with people then we are interested in you
A DAY IN THE LIFE OF AN H2O INTERNATIONAL SA
FRANCHISEE
H2O WATER BAR
H2O WATER STATION
RECEIVE SUPPORT FROM A DEDICATED EXPERIENCE TEAMOperational support comes from a well tried and tested H2O International SA business system to assist you from step one and all the way from there You never need to face a challenge alone Our administration technical support and training are unequalled in the South African water purification industry
MAKING AN IMPACT WITH MARKETINGThe marketing team is headed-up by Tony Marchesini and Alessandro De Grandis and they have implemented a multi-media marketing and advertising strategy to drive customers to the franchise stores and the company website
The marketing levy contributed by franchisees pays for appropriate advertorials in selected magazines and google adwords campaigns H2O International SArsquos
unique integrated marketing system employing both
online and offline-marketing strategies automatically
generates leads which are passed directly to
franchisees This marketing system combined with our
superior after-sales service sets H2O International SA
apart from its competitors and underscores our position
as an undisputed industry leader
All of this is consolidated every year at an AGM where we
present a 3-day long workshop to feed new information
to you from our in-house experts and professionals in
the water purification industry Most importantly we
get to socialise with you brainstorm new ideas and get
face-to-face feedback from you
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
2 Be part of SArsquos no1 purification company
REASONS WHY WErsquoRE SArsquos no1 purification company
Over 20 yearsrsquo
experience in improving
the health amp well-being of all
South Africans
Exclusive internationally-
renowned purification
systems
Over 450 products for the home
office hospitality and agricultural
industries
Dedicated service teams
committed to all our customers
More than 65 franchisees
across Southern Africa
We 100 guarantee
the purity of every drop
you drink
3 Be part of SArsquos no1 purification company
4 Be part of SArsquos no1 purification company
H2O International SA has the longest proven track
record and over 20 years experience in providing South
Africans with the very best water and air purification
systems We have been tried and tested by families
businesses the hospitality and agricultural industry and
all agree ndash when it comes to clean pure water and air
H2O is the company to turn to
JOIN A WIDE NETWORK OF EXPERIENCE AND SUPPORT
H2O International SA has more than 65 franchisees
throughout South Africa and Kenya Namibia Zimbabwe
Botswana Lesotho Swaziland Zambia and Nigeria
As an H2O International SA franchisee yoursquoll be joining an
established company and a leading brand Whatrsquos more
you will be supported by a wide range of expertise
to help you ride the wave of success to great financial
rewards while selling products that enhance peoplersquos lives
WHAT IT MEANS TO BECOME AN H2O INTERNATIONAL SA FRANCHISEE
ITrsquoS WHATrsquoS INSIDE THAT COUNTS
H2O International SArsquos payoff line itrsquos whatrsquos inside that
counts lies at the very heart of the business and all the
products As leaders at the forefront of the purification
industry we are committed to providing South Africans
with the very best water and air and we have the products
to do this
We provide over 450 purification products to the home
office hospitality and agricultural industries including
Water Purifiers Water Dispensers Coolers and Boilers
Air Purifiers Coffee Machines Shower Filters Ice
Makers Food Waste Disposers Cartridges Spares amp
Services So whatever your customers need ndash from
drinking pure water to showering in chlorine-free water
to drinking excellent coffee and breathing clean air ndash we
have the product for them
5 Be part of SArsquos no1 purification company
A typical day involves motivating and managing your sales team and internal staff manning your state-of-the-art water bar or water station servicing existing customers ordering stock for more sales and rentals matching a challenging water problem to our diverse range of solutions putting smiles on customers faces and looking forward to the next day
YOUR H2O FRANCHISEE Depending on what level you want to join H2O International SA you have a choice of two business models that you can choose from These are
Whichever one you choose H2O International SA offers great scope for growth and freedom to determine how you want to progress
So if you are passionate about health self-motivated organized financially and ethically sound and love dealing with people then we are interested in you
A DAY IN THE LIFE OF AN H2O INTERNATIONAL SA
FRANCHISEE
H2O WATER BAR
H2O WATER STATION
RECEIVE SUPPORT FROM A DEDICATED EXPERIENCE TEAMOperational support comes from a well tried and tested H2O International SA business system to assist you from step one and all the way from there You never need to face a challenge alone Our administration technical support and training are unequalled in the South African water purification industry
MAKING AN IMPACT WITH MARKETINGThe marketing team is headed-up by Tony Marchesini and Alessandro De Grandis and they have implemented a multi-media marketing and advertising strategy to drive customers to the franchise stores and the company website
The marketing levy contributed by franchisees pays for appropriate advertorials in selected magazines and google adwords campaigns H2O International SArsquos
unique integrated marketing system employing both
online and offline-marketing strategies automatically
generates leads which are passed directly to
franchisees This marketing system combined with our
superior after-sales service sets H2O International SA
apart from its competitors and underscores our position
as an undisputed industry leader
All of this is consolidated every year at an AGM where we
present a 3-day long workshop to feed new information
to you from our in-house experts and professionals in
the water purification industry Most importantly we
get to socialise with you brainstorm new ideas and get
face-to-face feedback from you
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
3 Be part of SArsquos no1 purification company
4 Be part of SArsquos no1 purification company
H2O International SA has the longest proven track
record and over 20 years experience in providing South
Africans with the very best water and air purification
systems We have been tried and tested by families
businesses the hospitality and agricultural industry and
all agree ndash when it comes to clean pure water and air
H2O is the company to turn to
JOIN A WIDE NETWORK OF EXPERIENCE AND SUPPORT
H2O International SA has more than 65 franchisees
throughout South Africa and Kenya Namibia Zimbabwe
Botswana Lesotho Swaziland Zambia and Nigeria
As an H2O International SA franchisee yoursquoll be joining an
established company and a leading brand Whatrsquos more
you will be supported by a wide range of expertise
to help you ride the wave of success to great financial
rewards while selling products that enhance peoplersquos lives
WHAT IT MEANS TO BECOME AN H2O INTERNATIONAL SA FRANCHISEE
ITrsquoS WHATrsquoS INSIDE THAT COUNTS
H2O International SArsquos payoff line itrsquos whatrsquos inside that
counts lies at the very heart of the business and all the
products As leaders at the forefront of the purification
industry we are committed to providing South Africans
with the very best water and air and we have the products
to do this
We provide over 450 purification products to the home
office hospitality and agricultural industries including
Water Purifiers Water Dispensers Coolers and Boilers
Air Purifiers Coffee Machines Shower Filters Ice
Makers Food Waste Disposers Cartridges Spares amp
Services So whatever your customers need ndash from
drinking pure water to showering in chlorine-free water
to drinking excellent coffee and breathing clean air ndash we
have the product for them
5 Be part of SArsquos no1 purification company
A typical day involves motivating and managing your sales team and internal staff manning your state-of-the-art water bar or water station servicing existing customers ordering stock for more sales and rentals matching a challenging water problem to our diverse range of solutions putting smiles on customers faces and looking forward to the next day
YOUR H2O FRANCHISEE Depending on what level you want to join H2O International SA you have a choice of two business models that you can choose from These are
Whichever one you choose H2O International SA offers great scope for growth and freedom to determine how you want to progress
So if you are passionate about health self-motivated organized financially and ethically sound and love dealing with people then we are interested in you
A DAY IN THE LIFE OF AN H2O INTERNATIONAL SA
FRANCHISEE
H2O WATER BAR
H2O WATER STATION
RECEIVE SUPPORT FROM A DEDICATED EXPERIENCE TEAMOperational support comes from a well tried and tested H2O International SA business system to assist you from step one and all the way from there You never need to face a challenge alone Our administration technical support and training are unequalled in the South African water purification industry
MAKING AN IMPACT WITH MARKETINGThe marketing team is headed-up by Tony Marchesini and Alessandro De Grandis and they have implemented a multi-media marketing and advertising strategy to drive customers to the franchise stores and the company website
The marketing levy contributed by franchisees pays for appropriate advertorials in selected magazines and google adwords campaigns H2O International SArsquos
unique integrated marketing system employing both
online and offline-marketing strategies automatically
generates leads which are passed directly to
franchisees This marketing system combined with our
superior after-sales service sets H2O International SA
apart from its competitors and underscores our position
as an undisputed industry leader
All of this is consolidated every year at an AGM where we
present a 3-day long workshop to feed new information
to you from our in-house experts and professionals in
the water purification industry Most importantly we
get to socialise with you brainstorm new ideas and get
face-to-face feedback from you
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
4 Be part of SArsquos no1 purification company
H2O International SA has the longest proven track
record and over 20 years experience in providing South
Africans with the very best water and air purification
systems We have been tried and tested by families
businesses the hospitality and agricultural industry and
all agree ndash when it comes to clean pure water and air
H2O is the company to turn to
JOIN A WIDE NETWORK OF EXPERIENCE AND SUPPORT
H2O International SA has more than 65 franchisees
throughout South Africa and Kenya Namibia Zimbabwe
Botswana Lesotho Swaziland Zambia and Nigeria
As an H2O International SA franchisee yoursquoll be joining an
established company and a leading brand Whatrsquos more
you will be supported by a wide range of expertise
to help you ride the wave of success to great financial
rewards while selling products that enhance peoplersquos lives
WHAT IT MEANS TO BECOME AN H2O INTERNATIONAL SA FRANCHISEE
ITrsquoS WHATrsquoS INSIDE THAT COUNTS
H2O International SArsquos payoff line itrsquos whatrsquos inside that
counts lies at the very heart of the business and all the
products As leaders at the forefront of the purification
industry we are committed to providing South Africans
with the very best water and air and we have the products
to do this
We provide over 450 purification products to the home
office hospitality and agricultural industries including
Water Purifiers Water Dispensers Coolers and Boilers
Air Purifiers Coffee Machines Shower Filters Ice
Makers Food Waste Disposers Cartridges Spares amp
Services So whatever your customers need ndash from
drinking pure water to showering in chlorine-free water
to drinking excellent coffee and breathing clean air ndash we
have the product for them
5 Be part of SArsquos no1 purification company
A typical day involves motivating and managing your sales team and internal staff manning your state-of-the-art water bar or water station servicing existing customers ordering stock for more sales and rentals matching a challenging water problem to our diverse range of solutions putting smiles on customers faces and looking forward to the next day
YOUR H2O FRANCHISEE Depending on what level you want to join H2O International SA you have a choice of two business models that you can choose from These are
Whichever one you choose H2O International SA offers great scope for growth and freedom to determine how you want to progress
So if you are passionate about health self-motivated organized financially and ethically sound and love dealing with people then we are interested in you
A DAY IN THE LIFE OF AN H2O INTERNATIONAL SA
FRANCHISEE
H2O WATER BAR
H2O WATER STATION
RECEIVE SUPPORT FROM A DEDICATED EXPERIENCE TEAMOperational support comes from a well tried and tested H2O International SA business system to assist you from step one and all the way from there You never need to face a challenge alone Our administration technical support and training are unequalled in the South African water purification industry
MAKING AN IMPACT WITH MARKETINGThe marketing team is headed-up by Tony Marchesini and Alessandro De Grandis and they have implemented a multi-media marketing and advertising strategy to drive customers to the franchise stores and the company website
The marketing levy contributed by franchisees pays for appropriate advertorials in selected magazines and google adwords campaigns H2O International SArsquos
unique integrated marketing system employing both
online and offline-marketing strategies automatically
generates leads which are passed directly to
franchisees This marketing system combined with our
superior after-sales service sets H2O International SA
apart from its competitors and underscores our position
as an undisputed industry leader
All of this is consolidated every year at an AGM where we
present a 3-day long workshop to feed new information
to you from our in-house experts and professionals in
the water purification industry Most importantly we
get to socialise with you brainstorm new ideas and get
face-to-face feedback from you
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
5 Be part of SArsquos no1 purification company
A typical day involves motivating and managing your sales team and internal staff manning your state-of-the-art water bar or water station servicing existing customers ordering stock for more sales and rentals matching a challenging water problem to our diverse range of solutions putting smiles on customers faces and looking forward to the next day
YOUR H2O FRANCHISEE Depending on what level you want to join H2O International SA you have a choice of two business models that you can choose from These are
Whichever one you choose H2O International SA offers great scope for growth and freedom to determine how you want to progress
So if you are passionate about health self-motivated organized financially and ethically sound and love dealing with people then we are interested in you
A DAY IN THE LIFE OF AN H2O INTERNATIONAL SA
FRANCHISEE
H2O WATER BAR
H2O WATER STATION
RECEIVE SUPPORT FROM A DEDICATED EXPERIENCE TEAMOperational support comes from a well tried and tested H2O International SA business system to assist you from step one and all the way from there You never need to face a challenge alone Our administration technical support and training are unequalled in the South African water purification industry
MAKING AN IMPACT WITH MARKETINGThe marketing team is headed-up by Tony Marchesini and Alessandro De Grandis and they have implemented a multi-media marketing and advertising strategy to drive customers to the franchise stores and the company website
The marketing levy contributed by franchisees pays for appropriate advertorials in selected magazines and google adwords campaigns H2O International SArsquos
unique integrated marketing system employing both
online and offline-marketing strategies automatically
generates leads which are passed directly to
franchisees This marketing system combined with our
superior after-sales service sets H2O International SA
apart from its competitors and underscores our position
as an undisputed industry leader
All of this is consolidated every year at an AGM where we
present a 3-day long workshop to feed new information
to you from our in-house experts and professionals in
the water purification industry Most importantly we
get to socialise with you brainstorm new ideas and get
face-to-face feedback from you
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
6 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoMy 20 years as a Franchisee with H2O International and Tony Marchesini has produced a comfortable living a heck of a lot of fun and countless meetings with great people ndash called customers - and a sound platform so that I can pull back at age 66 and enjoy
what I want to do when I want to do itrdquo
Chris Le MesurierCAPE TOWN CBD
ATLANTIC SEABOARD amp OVERBERG
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
7 Be part of SArsquos no1 purification company
Tableview StellenboschWorcester
OUTSIDE SA AngolaBotswana GhanaLusaka - ZambiaMozambique Zimbabwe Uganda
WHERE WE ARE LOOKING FOR A
FRANCHISEEWe are looking for new franchisees that are dynamic positively minded go-getter-type people with a great sense of business ethics who place a high value on health and will be willing to join and work within a structured franchisee system in H2O International SA
EASTERN CAPE Beacon Bay East London Framesby PE Graaf Reinet Port Elizabeth Umtata
GAUTENG Akasia Alberton Atteridgeville Benoni Boksburg Brakpan Cresta Eldoraigne EdenvaleForesthillHatfield Highlands Kempton ParkKenilworth
Lenasia Lynwood Montana Moreleta Park Northcliff Odendaalsrus Riebeeckstad Silverton Soweto Main Vereeniging Waverley
KWAZULU-NATAL Amanzimtoti Bluff ChatsworthGlennwoodHillcrestKokstad LadysmithNewcastle Pietermaritzburg
Pinetown Queensburgh Umlazi Westville
LIMPOPO GroblersdalMachado (Louis Trichardt) Mokopane Musina Phalaborwa Polokwane (Pietersburg) Thabazimbi Tzaneen Thohoyandou
MPUMULANGA Burgersfort Ermelo Piet Retief TrichardtSecunda
NORTH WEST BloemhofKrugersdorp Mafikeng Potchefstroom Rustenburg
ORANGE FREE STATE Bethlehem Kroonstad Welkom
WESTERN CAPE Athlone Brakenfell Gordons Bay Kuilsriver PaarlPinelands Strand
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
8 Be part of SArsquos no1 purification company
ABOUTH2OH2O International SA is SArsquos no1 purification company dedicated to increasing public awareness about the importance of purified water and air in maintaining good health
HUMBLE BEGINNINGS
H2O International SA was founded in 1994 by Tony Marchesini Today we have over 65 franchises and stockists and have emerged as the leading force in water purification on the African continent Our well established network of branches now span the entire African continent with Franchises as far as Kenya and Nigeria Tonyrsquos dedication to providing South Africans with only the purist water and air is what the companyrsquos position statement Itrsquos whatrsquos inside that counts encompasses
UNIQUE PRODUCTS
H2O International SA is the exclusive distributor in South Africa of the unique KDF reg Process Media which guarantees the finest quality water and great taste by
removing all the harmful unwanted contaminants from tap water H2Orsquos sole distributorship status is directly as a result of our experience and extensive knowledge in
applying the KDF reg Process Media technology correctly
Inside all H2Orsquos water filters is a unique Multi Stage Water Purification System which contains the unique Riolyte reg KDF reg and GAC media bed which removes all impurities and retains natural occurring minerals found in the water
INNOVATIVE CONCEPTS
Tony introduced the unique Water Bar concept to the H2O International SA Franchise in 1997 A Water Bar is like a trendy sidewalk cafeacute situated in high traffic shopping malls H2O International SArsquos core range of 450 products are on display in a very small store using a novel display LCD Screen display concept
Seeing the huge need for purified water supplied to the middle income group in refillable bottles H2O International SA launched the Water Station concept in 2009 A Water Station outlet is situated in a strip mall close to an anchor tenant like the local Spar supermarket Cars must be able to drive up to the outlet to load up their refillable bottles filled with sweet pure H2O which they can buy from as little as R100 per litre
ESCALATING GROWTH
Over the past few years H2O International SA has grown rapidly It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation H2O International SA is well represented in many of SArsquos major shopping centres and has over 65 individually owned branches that are run by Franchisees
Each Franchisee has a dedicated team of sales consultants who participate in exhibitions telesales and other direct selling marketing activities
IN TOUCH WITH THE FUTURE
Consistent with trends in Europe and other parts of the world H2O International SA has moved towards the Home and Office (HOD) Delivery Service market Although this trend is not as well developed in South Africa as in other parts of the world H2O International SA has already positioned itself at the forefront of this market
Through its well-established franchise network credible brand name and proven business formula H2O International SA is now able to include the HOD service in its offering to clients Businesses can rent water coolers and have water delivered to them in 189 litre bottles to ensure that their staff has access to pure water close to their work stations Where practical we encourage businesses to install a water purifier in front of their water cooler and have a mains fed system rather than have water delivered to their premises This saves time money and the environment
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
9 Be part of SArsquos no1 purification company
WIDE RANGE OF PRODUCTS
In its early days H2O International SA primarily distributed the winning range of H2O International SA water purifiers Progressively more water related types of products were added Today H2O International SA
has positioned itself as a multi-faceted distributor of water related products The range currently includes H2O International SArsquos tried and tested water purifier range Rio-Vita and Cosmetal Water Coolers Scotsman and Manitowoc Ice Machines the well known Supreme Water Boilers Sprada and Saeco Coffee Machines and now Air Purifiers
RAISING THE LEVEL ON QUALITY
As South Africarsquos water quality continues to worsen and as people become more health conscious H2O International SA plays an active a role in educating people about water We are keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through our advertising and publicity campaign
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
10 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquoS OPERATING PHILOSOPHY
H2O INTERNATIONAL SArsquoS MISSION H2O International SArsquos Mission is
ldquoTO IMPROVE THE HEALTH AND WELL-BEING OF ALL SOUTH AFRICANSrdquo
H2O International SA currently has over 65 direct outlets that market and sell the range of H2O International SA water purifiers and water dispensers and are structured as a Direct Selling franchise businesses
Apart from these outlets each Franchisee appoints their own sales consultants who market and sell the range of products through in-home presentations and exhibitions
By training and motivating an established network of committed consultants marketing possibilities and opportunities within the territory are explored and in full
We truly believe
ldquoItrsquos whatrsquos inside that countsrdquoand are committed to making each and every South African aware of the importance of pure water and pure air in their daily lives
We encourage all South Africans to drink more pure water and less of the commercially available soft drinks which contain caffeine sugar colorants and other preservatives WE also encourage all South Africans to clean the air in their homes offices and motor vehicles
We educate the public making them aware that indoor air quality is up to 5 times more polluted than outdoor air
Our ultimate aim is to improve the health well-being
and the quality of the lives of all that are touched by H2O
International SA rsquos quality water and air
Our mission is also to continue to build H2O International
SA into a brand that will compete with and be matched by other beverage companies like Coca-Cola and Nestle
and build H2O International SA into a household name associated with quality health and prompt service
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
11 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos CEOTONY MARCHESINI
Tony has always been a believer in empowering his co-workers and offering them
opportunities to advance innovate and reach their full potential
Prior to starting the H2O International SA operation he worked for Italtile Ltd and
developed the Ceramic Tile Market (CTM) retail concept and set up the franchise
He became the Executive Director of Italtile Pretoria in 1984 and was responsible
for marketing the companyrsquos products in what was known as the Northern
Transvaal
He was later appointed as the Group Marketing Executive of Italtile before
resigning in 1992 to focus on his real passion - providing all South Africans with
the most advanced technology in water and air purification Tony was inspired
to start H2O International SA 20 years ago when he became aware of the huge
difference a water purifier could make not only to the taste and colour of the water
but to the health and well-being of the family drinking this water His dedication to
providing South Africans with only the finest water and air is what the companyrsquos
positioning statement Itrsquos whatrsquos inside that counts encompasses
Tony completed his BBusSci (Hons) MBA (Cum Laude) degree in 1994
The phenomenal growth of H2O from just one store in Rondebosch to over
65 franchisees across South Africa Kenya Namibia Zimbabwe Botswana
Mozambique Lesotho Swaziland Zambia Angola and Nigeria is testimony
to Tonyrsquos business acumen integrity Christian values and stewardship From
humble beginnings he has ensured H2O International SA is company that places
its people and customers first and is the leading force in water purification on the
African continent
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
12 Be part of SArsquos no1 purification company
H2O INTERNATIONAL SArsquos FINANCIAL AND OPERATIONS DIRECTORKEN LISTER
Ken holds a BCom degree majoring in accounts from the University of Stellenbosch
and over 25 years in the retail industry Prior to joining H2O International SA in
2006 Ken was the Financial Manager and Co-Shareholder of WC Water Comfort
(Pty) Ltd
Ken has known Tony Marchesini since 1996 and was attracted to the H2O
business ethos and the quality of life it offered As a committed family man he is
passionate about H2Orsquos products and the huge health benefits purified water and
air brings to all South Africans
Ken is dedicated to the challenge of maintaining H2Orsquos position as SArsquos no1
purification company and taking it to even greater success
He also currently stands on the board of trustees of the Wishing Well International
Foundation (WWIF) of SA which is a registered PBO that supplies clean safe
drinking water to developing communities across southern Africa His passion
for people and health has him actively involved at ground level in the deployment
of water purifiers in various areas
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
13 Be part of SArsquos no1 purification company
FRANCHISEE
BENEFITS OF BECOMING AN
bull You immediately become part of a going concern
bull You have the H2O International SA brand name which is recognized as the market leader and readily accepted by loyal as well as potential customers
bull You start your own business step by step with the support expertise and know-how of the H2O International SA management team
bull You benefit from continuing guidance and management support
bull You are equipped with marketing and sales support and administrative procedures to ensure maximum sales results
bull You receive the benefits of co-operative national advertising campaign
bull You benefit from the constant interplay of new ideas resulting from franchisee interaction
bull You receive the benefits of store layout 1113088 You benefitfrom H2O International SArsquos expertise in setting up and managing shows
bull You benefit from H2O International SArsquos products which are tried tested trusted and known internationally
H2O International SA
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
14 Be part of SArsquos no1 purification company
bull Top class customer service in a pleasant atmosphere
bull Smart work of excellent quality
bull Well organised and neatly laid out direct sales outlets
bull Competent management and personnel
bull Well planned and organised business management
bull Tight control of staff administration and finances
bull Never take unfair advantage of suppliers or customers but conduct business in a fair and ethical manner
bull Maintain excellent payments records with all suppliers landlords and other creditors
bull Full marketing support including internet advertising
bull Brilliant expertise in Telesales and Exhibitions
H2O International SArsquos RECIPE FOR SUCCESS
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
15 Be part of SArsquos no1 purification company
SET UP COST R400000ndashR600000 excluding VAT
depending on the type of franchise location and the
quality of the source of the water to be bottled
The total set up cost provides you with a complete
turnkey operation
FRANCHISE FEEFROM R95 000 excluding VAT
(Included in the set up costs)
The Franchise Fee is a once-off payment for each
franchisee that is opened It secures the rights to
operate a franchise using The H2O International SA
trademarks and business systems This fee is included
in the set up costs
MANAGEMENT AND MARKETING FRANCHISE FEE Management Franchise fee 6 of turnover
Marketing Fee 3 of turnover
ASSISTANCE WITH FINANCE We can assist with financing through several major
banking institutions
WORKING CAPITALWe recommend +- R200000 (four monthrsquos expenses)
as an initial start up working capital This amount can
either be provided in the form of an overdraft or your own
funding can be used for this These funds will be used
to support your cash flow in the initial start up phase
Please note that support office will provide an account
to approved franchisees on a 30 day credit term
ESTABLISHMENT COSTGeneral Cost Franchise Fee
FROM R 95 00000 plus VAT (per marketing area)
WHAT KIND OF A BUSINESS
WILL YOU BE RUNNING
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
16 Be part of SArsquos no1 purification company
bull Assistance with your start-up programme and
identification of needs
bull Store layout specifications and advertising material
Assistance with the opening of accounts with
existing suppliers
bull Price lists and visual materials of the total range of
H2O International SA products
bull Training videos
bull Proven marketing and sales strategies
bull Advice and assistance
bull An annual three-day conference held in May at
which all franchisees are present Also present at
this conference is Guillermo Guzman President of
H2O International Inc
bull Once the franchise agreement has been signed
and the franchise fee has been paid staff training
and startup assistance will be provided
bull Franchise Operating Procedures Manual (On the
H2O Portal)
WHAT YOU GET FOR YOUR INVESTMENT
WHAT WE EXPECT OF YOUbull A commitment and determination to succeed
bull Hard work and dedication to the task
bull Hands-on management
bull Loyalty to H2O International SArsquos ideals and
objectives
bull A consistent standard of service in the areas of
service range customer relations and efficient
service
bull Compliance with the Franchise Agreement
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
17 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoWith H2O International SA it is great to be able to educate your customer rather than just sell them
another product to provide them with a lsquoneedrsquo not a lsquowantrsquo and see them walk away at ease that their
purchase has real value and contributes to the well-being of their familyrdquo
Liezel Maree (second Generation H2O Franchisee)
HELDERKRUIN
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
18 Be part of SArsquos no1 purification company
HOW SALESARE MADE
The majority of sales are made directly with sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested Sales also come from consumers responding directly to the advertising contacting the 0800 number and consumers responding to our website
Customers also come in and buy their water in refillable bottles Those customers soon realize that to purchase a water purifier would make more economic sense and switch to installing their own one in their home
H2O INTERNATIONAL SArsquoS DIRECT SELLING ETHOS The direct selling concept is the very core of H2O
International SArsquos mode of operation Each franchise
operates independently with its own team of sales
consultants marketing and selling the product range at
exhibitions and in-house presentations to businesses
and homes
Each franchise has its own outlet where the public
can view the products purchase and obtain technical
support
TRAINING
Franchisee and Sales Consultant training is constantly
being conducted by Vivian Bruni the National Sales
Manageress She has an excellent sales track record
and travels the country to conduct training sessions and
assisting franchisees
H2O International SA offers an intensive in-house
training course for new franchisees and managers for
one week followed by on-the-job training on one or
more sites Other training courses are also available
at various times during the year and will be run on an
ongoing basis
Our training courses contain the following modules
bull Product Knowledge
bull Technical Knowledge
bull Administration and Financial Procedures
bull Equipment Use and Maintenance
bull Water Bottling Procedure
bull Management Functions and Responsibilities
bull Industrial Relations
bull Staff Management and Training
bull Sales Training
bull How to do Professional Installations
BACKUP SERVICE H2O International SA places strong emphasis on the quality of installations Installations of Purifiers Coolers and Water Boilers can only be carried out by qualified plumbers but most installers arenrsquot plumbers And the training includes how to install professionally We offer customers a 48-hour call-back service
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
19 Be part of SArsquos no1 purification company
SALES FORCE PROFILETHE H2O INTERNATIONAL SA SENIOR FRANCHISEE H2O International SA is particularly interested in people
who possess some or all of the following attributes
bull You must be able to work with the public and have a
pleasant positive caring nature
bull You must have very good selling skills experience
in direct selling is preferable
bull You must be a self motivated and organised person
who wants to succeed and be prepared to work as
part of a team
bull You must be a financially and ethically sound person
who is genuine with customers suppliers and the
H2O International SA Support Office
bull You must have the cash required of approximately
50 percent of the total set-up costs including 6
months personal living expenses while the franchise
outlet is being established
A Franchisee is the key figure heshe is described as
follows
1 The Franchisee owns and operates hisher own
business
2 The Franchisee has demonstrated the ability to set
up an outlet and a network of distributors executive
distributors Heshe manages the business
efficiently and has built a solid business track
record
3 Heshe identifies and develops key people for future
management positions in the business
4 Heshe has the ability to purchase adequate
amounts of stock run a profitable business and
continues to build the business motivate teams
and constantly seeks new opportunities to grow the
network of people who supports hisher network
THE FRANCHISEErsquoS DEDICATED NETWORK OF SALES STAFF Each Franchisee has a network of dedicated sales
people Starting as a consultant these people work their
way up through hard work and a proven track record
with the company
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
20 Be part of SArsquos no1 purification company
H2O International SArsquos
STEPS OF OPPORTUNITY3
1
3
2
SALES CONSULTANT You have completed all aspects of training and have great product knowledge You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product You have received instructions on generating leads and organizing appointment schedules
EXECUTIVE CONSULTANT You have become highly efficient in all aspects of presentation product knowledge generating leads setting appointments and recruiting You have written and passed the Executive Consultants Qualifying exam You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants
FRANCHISEE You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O International SA business the products procedures and values
You have the necessary infrastructure to handle the management of an office customer relations financing sales meetings and training You will also become more skilled in the training and in motivating new consultants to grow their business You own and operate your own business within a Water Bar or Water Station outlet approved by the Franchisor
You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants You manage the business efficiently and have built a solid customer base You identify and develop key people for future management positions in the business
You have the ability to purchase adequate amounts of stock run a profitable business and continue to build the business motivate teams and constantly seek new opportunities to grow the network of people who support your business
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
21 Be part of SArsquos no1 purification company
OF THE H2O International SAFRANCHISING AGREEMENT ARETHE HEADS
TERM5 years with the option to renew for a further 5 years
FRANCHISE FEEFROM R95 000 + VAT
TRAINING FEER5 000 + VAT Venue Head Office Tokai Duration 5 Days
R10 000 + VAT Venue On site after openingDuration 10 Days
SETTING UP COSTS R400 000 ndash R600 000 depending on the type of franchise
MANAGEMENT SERVICE FEE6 percent of turnover
ADVERTISING LEVY3 percent of turnover
MINIMUM MONTHLY ROYALTY R3 600 + VAT MINIMUM PURIFIER STOCK holding required
SET UP OF A NETWORK of sales consultants
OWNER OPERATED
H2O WATER BAR
H2O WATER STATION
OR
CONCEPT Either an H2O International SA WATER BAR or an H2O International WATER STATION
H2O International SA (Pty) Ltd is a member of the Water Quality Association since 1998
H2O International SA (Pty) Ltd is a Full Member of THE FRANCHISE ASSOCIATION of SA since 1999
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
22 Be part of SArsquos no1 purification company
FRANCHISEESCURRENT H2O International SArsquos
WESTERN CAPEAtlantic Seaboard amp Cape Town CBD Chris Le Mesurier
Blouberg amp West Coast Mike OosthuyzenMac OosthuyzenAdien Oosthuyzen
Bredasdorp amp Overberg Chris Le Mesurier
Century CityMike Oosthuiyzen Mac OosthuyzenAdien Oosthuyzen
Constantia amp Kenilworth Trish HohmannMike Hohmann
Longbeach amp Fish Hoek Michael Coram
Paarl Nick Groves
Rondebosch Emmanuel Clifford
Somerset West Nick Groves
Stellenbosch Monica le Roux
Tableview Craig Liss
Head Office amp Tokai Tony amp Rosa Marchesini Ken Lister
Tygervalley Tracy Hurwitz
Vasco Craig Liss
George Hettie GoosenAndre Goosen
Knysna Louis Nel
Mossel Bay Hettie GoosenAndre Goosen
Langebaan Peter Crees
Hermanus Chris Le Mesurier
EASTERN CAPEGonubie Stephan Nieuwenhuizen
Newton Park - Port Elizabeth Roger White
Port Elizabeth Michael Bilsbury
FREE STATEBloemfontein Brandwag Nick Visagie
Bloemfontein Sleurval Nick Visagie
Bloemfontein North Nick Visagie
Harrismith Morne Bothma
NORTH WESTGanyesa amp Vryburg Ian Frylink
Hartbeespoort Martie Bezuidenhout
Klerksdorp Yolandi Beukes
Brits Andri Bezuidenhout
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
23 Be part of SArsquos no1 purification company
GAUTENGCenturion Cheryl Kennedy
Fourways Mike Gird
Helderkruin Liezel Maree
Pretoria Tommy Dent
SandtonLiezel Maree
Wanderers David Methven
Retail Crossing West Rand Liezel Maree
KWA-ZULU NATALBallito North Coast Louise Elliot
Durban North Adrian Schoeman
Gateway Bradley Pandaram
Hibiscus Coast Neven Jestin
Hillcrest Highway Victor amp Sandra Ferreira
Shelly Beach Neven Jestin
Water Dispensers amp Rentals Phillip Inggs
MPUMALANGAMiddelburg Morne Truter
Nelspruit Peter KellarIgnatius Ferreira
Witbank Morne Truter
NORTHERN CAPE Kimberley Vincent Madibane
KENYA NiarobiDavid Maina
LESOTHO Mochete amp Mosa Makara
NAMIBIA Anticor Thomas Duncan
NIGERIA Jabi Abuja Ugo Ibedu
SWAZILAND Stuart Donaldson
ZAMBIARob amp Helena Coombes
ZIMBABWE Harare Aaron Shamu
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
24 Be part of SArsquos no1 purification company
NEW LOOK STORESH2O INTERNATIONAL SArsquos
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
25 Be part of SArsquos no1 purification company
SUPPLIERS WATER PURIFIERS - USA The H2O International SA range of countertop under sink in-line appliance cartridges shower systems and whole-house units are TRIED TESTED and TRUSTED in over 54 countries worldwide H2O International SA uses the latest in cutting-edge technology in water purification The main line of products uses the latest KDF (Kinetic Degradation Fluxion) technology a patented purification medium in combination with the finest GAC (Granular Activated Carbon) In addition to these components H2O International SA recently added a unique patented Riolyte formula to some of its products Riolyte contains specially formulated mineral components that are mixed into the media bed Riolyte gently releases these minerals into the water making the water more palatable
WATER COOLERS H2O International SArsquos fine range of Rio Vita hot amp cold water coolers are manufactured in Seoul Korea by Clover Corporation and are imported directly All products carry the TUV and SABS Certification
WATER COOLERS - CHINA We have recently added economy coolers and countertop machines to our range to win the price war with competitors who have been trying to undercut H2O International SA While top quality products at premium prices keep H2O International SA the leader in the field we need to remain competitive on all fronts The
economy range is requested from our upper middle and lower market and it is easy to sell up once the customer is delighted with our services
COSMETAL ndash WATER COOLERS AND WATER FOUNTAINS ndash ITALY Started in 1963 Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years
Initially this was a handicraft entrepreneurship but thanks to determination and a clear goal it quickly developed and grew in size creating an organisation and a team of well-pre- pared managers which together enable the company to be successful in markets on a world-wide scale
These days Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products capable of meeting the requirements of users from some of the most diverse countries in the world
Over and above their popular range of elegantly designed products for home and office they have developed an exceptional range of products ideally suited for restaurants large canteens and schools where large quantities of chilled water need to be dispensed quickly
ICE MAKING SYSTEMS H2O International SA have been appointed as designated distributor of the famous Scotsman brand of ice making systems made in Italy as well as the top selling brand of Ice Machines in the USA MANITOWOC
WATER BOILERS FRANKE ndash SA amp eBOILManufactured in SA Franke and eBoil produce reliable and hard working units with various models in their range
GRAVITY FEED FILTERS - INDIA We also import a range of gravity feed stainless steel water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure supply is not reliable It is a great inexpensive way to start purifying your water and ensuring great health for the whole family
AIR PURIFIERS ADA - China ADA Air Purifier amp Air Cleaner (Xiamen) CoLtd has been the manufacturer of Airdow air purifiers since 1997 Their products are of excellent quality and safety and have received international approval ADArsquos products are being sold in over 30 countries worldwide Airdow purifiers range in size and function and are specifically designed to purify the indoor air environment of homes bedrooms offices cars and even refrigerators The benefits being cleaner safer fresher and healthier air for the user
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
26 Be part of SArsquos no1 purification company
ldquowhat our franchisees say
ldquoItrsquos always satisfying when clients and friends take the time to let me know the
difference itrsquos made in their livesldquoThis water now tastes like Evianrdquo heard recently after installing an H2O
Undercounter systemrdquo
Dave MethvenWANDERERS GAUTENG
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
27 Be part of SArsquos no1 purification company
to stay young
JOIN SArsquos no 1 purification companyamp CATCH THE WAVE OF SUCCESSWith the deteriorating water and air quality in South
Africa and the increased awareness of the harmful
effects of chemicals used in municipally treated water
interest in the water purification market is growing at a
rapid pace
In an age when people are tasting and challenging the
assumption that South Africans have the best quality
drinking water in the world water purification is fast
becoming a necessity in South Africa
H2O International SA has benefited from the publicrsquos
increasing awareness of health and environmental
issues Continual media coverage indicates that people
throughout the country are becoming more concerned
about issues like industrial pollution of dam water
and the harmful effects of chemicals used in municipal
water supplies on our health
THE WATER BUSINESS IS BOOMING NOW IS THE TIME TO JUMP IN WITH THE LEADER - H2O INTERNATIONAL SA
We invite you to join our winning team and become part of our success story by starting your own H2O International SA outlet Your outlet will be backed and supported by the management and dedicated staff of H2O International SA
H2O INTERNATIONAL SA (PTY) LTD 37 Bell Crescent Westlake Business Park Tokai Cape Town South Africa7945
Tel +27 21 702-3262 Fax +27 21 702-3270 E-mail infoh2ocoza
wwwh2ocoza
H2O International SA (Pty) Ltd is a Level 6 BBBEE Contributor
PUBLIC LIABILITY Santam Multiplex Commercial Policy no 245631081586950M
YOUR BODY IS
75 WATER
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
28 Be part of SArsquos no1 purification company
INTELLECTUAL PROPERTY RIGHTS CONFIDENTIALITY AGREEMENTThis letter serves to confirm that I am in receipt of an
H2O International SA Prospectus Document
I acknowledge the confidentiality of the Disclosure Document and Franchise Agreement which I will receive following signature of the confirmation I agree not to copy reproduce or duplicate any part portion or section of these documents nor will I provide these documents to any third party not advising me on terms of the franchise Should I decide not to proceed with
the franchise I agree to return these documents to H2O
International SA within a period of seven (7) days
Signed this day of 20
Signature
Print Name
THANK YOUFOR YOUR TIME
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