be your own publisher seminar 2010-session a
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Welcome. To connect to WiFi….
http:// i n d i e p u b w e s t . c o m
Network password:
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Day One
“Be Your Own Publisher”Self-publishing in the Digital Age
Tom JohnsonInstitute for Analytic Journalism
Indie Publishing WestSanta Fe, New Mexico
t o m @ j t j o h n s o n . c o m
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What we’re aiming for today
Pros and cons of digital self-publishing (DSP)
What you need to know to self-publish Planning your project What publisher needs from you Computing programs & file types Working with specialized contractors
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What we’re aiming for today
Give you understanding of size and tasks; so you can determine… What you can do now What you want to learn to do and tools for
learning What makes sense to pay others to do
Major online Print-on-Demand (P-o-D) houses
Will your title be a bestseller?
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Here’s why we are doing this
On Demand Books www.ondemandbooks.com
”What Gutenberg’s press did for Europe in the 15th century, digitization and the Espresso Book Machine® will do for the world tomorrow.”
NEWSFLASH: On Demand Books and Google Sign Agreement
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Awful Truths About Book Publishing
1. Number of new books being publishing in the U.S. has exploded.
560,626 in 2008 (more than doubled in 5 years)
2. Book industry sales are declining, despite the explosion of new books. -13.5% decline from 2003 to 2008 adjusted for inflation
3. Average book sales are shockingly small, and falling fast. Average U.S. book now sells fewer than 250 copies/year and 3,000 copies/lifetime.
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Awful Truths About Book Publishing
4. Most books today are selling only to the authors’ and publishers’ communities.
5. Most book marketing today is done by authors, not by publishers.
6. The digital revolution is expanding the number of products and sales channels but not increasing book sales.
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Move to E-books
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Basic threads of P-o-D
MSS preparation Organization of files Using word processor to
format MSS Downloading/using
templates Registration and creating
ISBN Creating covers Working with images in WP
app Saving/uploading as PDF
Online publisher P-o-D sites Creating your account Tutorials Using online tools for
covers Marketing
Your P-o-D website Amazon, et al. Your homepage Social network marketing
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Pros of digital self-publishing
Low initial $$$ investment (but takes time to write and format and, possibly, learn the system)
You have TOTAL control over editing and design
YOU control print run and PRICE! YOU set the royalty
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Pros of digital self-publishing
You can make corrections at any time Get listed on Amazon.com, Ingram
(wholesaler), Borders.com, Barnes & Noble.com and in European databases
Create next edition with minimal effort A successful P-o-D book can get picked
up by traditional publisher. (If so, what’s your negotiating position?)
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Cons of digital self-publishing
Editors and copy editors are always necessary You will have to hire them, although P-o-D
house can usually help you find someone
Designers are always helpful; perhaps necessary depending on your experience
YOU will be responsible for all PR, marketing and promotion. Again, P-o-D publisher can suggest contractors
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What the P-o-D company provides
If desired, everything needed to “manufacture” a book
NB: There are 8-10 aspects in the process. You choose all or some to do yourself.
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Navigating the publishing world
Your Book
ProjectPlanning
ContentCreation
Promotion/Marketing
Manufacture
Design/Format
Pricing
Distribution
Accounting
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Navigating the publishing world
Your Book
ContentCreation
ProjectPlanning
Design/Format
PricingManufacture
Promotion/Marketing
Distribution
Accounting
Editing/Copy editing
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Creation, Design & Format Aspects Write the book Editing
Copy editing (MSS and page proofs) Indexing Applying for ISBN Cover design
Art, back cover art, text, photos? Interior content design
Margins, font, leading, header/footer Importing and formatting pages With P-o-D, you choose which to do
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What the P-o-D company provides
If desired, everything needed to “manufacture” a book
P-o-D can connect you to vendors for each aspect needed EXCEPT Project planning Content creating
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What the PoD Company Needs
Your cover Your MSS
Text & graphics as formatted, camera-ready pages File types- .doc/.rtf/ .pdf
ISBN number So…… how to get to this point in the
process????
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Project Planning
What is your publishing objective? Simply see your work in print? Instructional or sales materials?
Audience size? How distribute? Need updates how often? Budget (total and per unit)? How many on creative team? Their skill sets?
Preservation of ideas or experiences? If so, for whom?
Revenue? Break-even or profits?
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Project planning
Project note taking/keeping tools Evernote or Eluma (both browser tools) or
OneNote 2007 (Windows) or MacJournal Use a wiki:
http://en.wikipedia.org/wiki/Comparison_of_wiki_software
Be sure to scroll down to “Target audience”)
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Project Architecture
Planning for consistency sake Filing physical documents Filing digital files GOAL: Consistency & Redundancy
Create your own stylebook Back everything up multiple times in multiple
places (desktop and online)
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Structure of work
Consider writing in sections that, when combined, will result in chapters Results in smaller file sizes; easier to load,
edit. Use consistent file names, but potential for
move to other chapters If moved, pay close attention to renaming and
deleting former version
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Bibliographic Tools
Article: “Finding the right bibliographic/reference tool” www.fauskes.net/nb/bibtools
EasyBib – Automatic Bibliography & Citation Maker www.easybib.com
NoodleTools – www.noodletools.com Zotero – www.zotero.org Search at www.tucows.com
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Book and its pieces
CoverFrontSpineBack
ArtText
All 3 have:
Color(s)
Art source & type
ISBN & barcode
Colophon?
Text
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Book and its pieces
Inside Matter
Title page Copyright page Dedication Table of contents List of figures, tables, illustrationsHeader / footer
TextArt
Forward Preface, Introduction Chapters
Sections or Sub-heds
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Main Components of Your Book
Backmatter Appendix Index? Glossary Notes -Footnotes or end notes? Bibliography Colophon: notes on how you produced this
work in terms of font, paper, etc.
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Digital Files
File types .doc or .rtf
In Word go to ToolsOptionsSave”Save Word files as:” and select “Rich Text Format (*.rtf)
File storage and naming Folder(s) for individual projects Sub-folder(s) for: Cover & inside matter
notes, text, designed pages, images
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Folder and Files
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File Naming Tips
Things to avoid when naming files or folders:
Spaces – use underscore or hyphen Periods (dots) that do not immediately precede
a file extension Any character that is not a letter, a number, a
hyphen or an underscore
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File Naming Tips
Never use spaces in file and directory names! But underscore or hyphens OK
Use prefix for files that are associated to each other. chpt001-sec001 chpt001-image004 chpt004-table003 NB: lowercase used bcs of different sorting
results.Source: http://www.netmechanic.com/news/vol6/html_no6.htm
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File Naming Tips
When you using dates, use yyyymmdd format Keep names short and descriptive
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File Naming Tips
Avoid special symbols Don't use & # or other odd symbols in
your file or directory names. Artwork: when editing images, save all in similar
file format, .jpg or ???
Source: http://www.netmechanic.com/news/vol6/html_no6.htm
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File Management Tips
Create file style checklist/guide File as you go (referring to your style checklist) Cull your files regularly Back up your files regularly and automatically
USB hard drives Secure, off-site location(s) Backup software
Google: +online +backup +software [+your OS]
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Organizing your “project space”
1. Open “Windows Explorer” or “Finder”2. Find “volume” or “drive” called “INDIEPUB”3. Create a folder on flashdrive called
“self-publish_workshop”4. In that folder, create two sub-folders
“virgin_templates” & “camera_ready”5. In “self-publish_workshop” create sub-folder
“chpt001”6. In “chpt001” create sub-folders
“chpt001_text” and “chpt001_art”
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Hard Drive tree should look like this
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Take a BreakTake a Break
Be back at Be back at 11:0111:01
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