beachglow 2016 sponsorship opportunities (4-2016)

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Educating a generation about the importance of charitable giving

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Music Festival 2016

• BeachGlow: Concerts for Charity is a 501c3 charitable organization that hosts a multi-genre music festival on the beach in New Jersey

• The BeachGlow Music Festival is an annual two-day beach-based event with food, drink, art, activities, music, contests, and sponsored interactive experiences

Music Festival 2016

Location: Wildwood, NJ

Venue: On the beach

Dates: July 8 and 9

Genres: Electronic Dance, Pop, Alternative

Audience: 7,000-10,000 daily

Demo: 18-34, 53% Female

Draw: Philadelphia, NYC, and New Jersey statewide

Sponsorship and activation opportunities

The BeachGlow Experience

The BeachGlow Experience

Sand between your toes

The sound of the waves

Great food and drink

Beach-based games

Interactive experiences

Giant video walls

A great stage and lighting show with great music

Sponsorship Opportunities

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Past Sponsors

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Description Cost Deadline

Lead Sponsor Front of House 2-Story Banners, video wall ads, private company cabana, inclusion on 50,000+ flyers distributed

$25,000 4/15/2016

Activation Space Work with your branding partner to create an awesome on-site experience*

$20,000 4/15/2016

Food Court Branding on food court 40’ x 80’ tent $20,000 4/15/2016

BeachGlow Lockers Branding on smart lockers with charging stations $15,000 4/15/2016

Beer Garden Branding on beer garden (entrance, sales, ID check, cabana deck) $15,000 4/15/2016

BeachGlow Games Games area branding $15,000 SOLD (MetroPCS)

Butterfly Park Branding & activation around art installation $10,000 4/15/2016

Wristband Packageinclusions

Get your promotional material included in pre-event wristband shipments

$5,000 4/1/2016

Photo Booth Have you brand and your message added to FB, Twitter, and Instagram images sent from the festival

$5,000 4/15/2016

T-shirt Sponsor Logo on event t-shirts $3,500 SOLD (ARRIS)

LED Concert Sticks Logo/message on multi-color LED concert sticks (500) $1,500

Your unique idea Let’s talk ? ?

BeachGlow Music Festival 2016

9* Activation space designs and activities must be approved by BeachGlow.

Lead Sponsor 2 story banners on “front of

house” sound and lighting booth

Video ads played in between music sets

Private company Cabana for both days of the festival

Inclusion in 50,000+ flyers distributed across NYC, New Jersey, and Philadelphia areas

Discounts on activationspace, and other sponsoropportunities

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Activation Space Join us as a supporter

of the BeachGlow cause by purchasing an activation space to do your own thing*

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Up to 40’ x 40’ space within the secure festival grounds on the sandy beach

Like the idea, but need some ideas for activities? Talk to us!

* All activation designs must be approved by BeachGlow management

Charity Tent A shady spot in a 30’ x 30’ tent to check out more

about BeachGlow and related charities.

A place to rest and enjoy a picnic table.

The Sponsor will be associated with a popular location in festival, and with the core of our charitable message.

3x4 ratio posters displayed containing information about BG’s mission and other charities.

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Butterfly Park A centerpiece at BeachGlow, and a

place to relax

The meeting place to take photos and mingle with sponsor brand ambassadors

The Sponsor will be associated with this popular location and have the ability to deliver their brand message

10’ x 2’ digital video panels (4) across each of 4 truss construction supports at the center of the park

Sponsor can program this digital video space with branding and/or video

Optional activation tent may be added at a minimal cost

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Beer Garden Great branding

opportunity on tents, raised platform, and opportunity for teardrop banners in the sand

Opportunity for branded shirts on bartenders

Extra secure garden for guests 21+

Reserved adults only cabanas for VIPs

NJ ABC Social Affairs Permit, TIPS certified professional bartenders

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Wristband Sponsor Package NFC Wristband with NFC inlay embedded

Cloth & saddle in durable, waterproof comfortable material

High resolution printing for your brand image and messaging

Additional branding on packaging used to deliver wristband for all tickets purchases up to 2 weeks prior to festival

Branding displayed on entry scan gateways

Optional data collectionat sponsor activations

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Food Court

Branding opportunity for this impressive 40’ x 180’ festival tent with food and drink (non-alcoholic) vendors

Picnic table seating creates a destination for eating, relaxing or getting in out of the sun or rain

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Extremely popular location all day long on both days of this 2-day festival

Opportunity to attach an additional 20’ x 20’ brand activation tent to either end or the middle

Your banners can be attached to both exterior and interior

Our Audience and Reach

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The BeachGlow Audience

93%62%

53%between the ages of 18-34*

between the ages of 18-24

of BeachGlow fans are female

* BeachGlow fan base tracking on social media 18

Cross-channel Marketing

Radio (AMP 96.5 CBS, Philadelphia)

Internet (Google ads, adwords, beachglow.org)

Facebook (frequent posts, advertising)

Twitter (frequent posts, advertising)

Instagram (frequent posts)

Flyers (festivals, concerts, boardwalk)

Unpaid editorial (regional, national news)

Promotional Reach

20,000+10,000+

4,000,000+Radio, Internet, Social media combined promotional reach between Jan and July

Engaged social media fans and followers

Ticketed guests across a two-day festival experience

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Festival AttendeesTop 3 States: New Jersey, Pennsylvania and New York

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Gerard KunkelPresidentgerard@beachglowevent.com (215) 520-2091

Zenita HendersonVP, Partnershipszenita@beachglowevent.com (215) 228-5334

2015 Beneficiaries

BeachGlow’s donation to Little Kids Rock in 2015 resulted in Philadelphia (8) and Atlantic City (2) schools receiving musical instruments and a music teaching curriculum to benefit thousands of children

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SCHOOLS SERVEDDr. Martin Luther King, Jr.

Atlantic City(450 students)

Richmond Avenue SchoolAtlantic City

(300 students)

Franklin Learning CenterPhiladelphia

(850 students)

7 other Philadelphia schools