beauty edge prestest

The Latest Technology Trends for Creative New Product Development

The “Edge” on Innovation

• Technology Evolvement• Top Technology Trends• The Power of “3”• PDV (product development volley)

• What’s Your Edge?

That was Then….

This is Now!

TECHNOLOGY TRENDS

TECHNOLOGY TRENDS

SOFT TOUCH

natural, organic and nice!

high-performance, folkloric,nutritional/herbal protection

0 % useless – 100% active

PHILOSOPHICAL

www.happytherapy.com

skin biotic

HIGH TECH

support clock genes

brown skin…care

DELIVERY SYSTEMS

SENSORIAL EXPERIENCE

sensoround™

experience

How to……

…get to…

Product Innovation

Competitionidentify what “they’re” talking about

PDV - product development volley

Marketing Product

Development

R&D – trends/concept/claims/bench/technology

Mkt. - trends/concept/bench/desired claims

R&D/Mktg. Services – It’s a go - countdown!

Mkt./Eng./Design – package development/art

R&D – submission(s)/enhance claims/story

R&D - consumer science/clinical testing

Legal - review concept/claims

R&D – approve submission/finalize claims/story

Mkt. – finished product/final claims/fact sheet

Copy/PR – copywriter/brief beauty editors

… tells a powerful story in 3 words.… delivers claims with impact in 3 sentences.… intrigues a consumer to want to buy in 3 seconds.

The power of 3…

…creates an innovative finished

product.

A poll of 1,000 women showed make-up spending peaks between the ages of

25 and 34.

What’s not in beauty products is just as, if not more important, than what is these days.

Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by 2010.

The Edgeon Opportunities

9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis.

Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in 2012.

Women will spend more for better

quality: Food 65%, Clothing 57%, Facial skin care 56%.

The Edgeon Opportunities

WHAT’S YOUR EDGE?

Cherie BuziakBeautyEdge LLC

www.beautyedgeinc.com201-724-8443