become a social superhero (wk 2): blogging & twitter-the one-two punch

Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)

Week 2: Blogging & Twitter…The One-Two Punch

Become a Social Superhero

Become a Social SuperheroEstablishing Yourself on Social Media Without Wasting Time (or Losing

Your Mind)

Get ahead of yourself by writing posts when YOU have time to create them, and scheduling them based on your calendar

Plan ahead

1.1

Get Organized

Extend your reach and blog traffic by leveraging your Twitter network

Extend Your Reach

Set up a Content calendar to keep yourself focused & on track

1.2 1.3

Week 2: Blogging & Twitter…The One-Two(-Three-Four) Punch

How much time you dedicate is up to you. There are important points to consider…

Time Commitment?

Become a Social Superhero: Week 2

1.4

• Keep A Notepad, and Jot Down Questions Customers Ask You

• Take Note of Industry Events, Key Dates, etc. Relevant To Your Customers

• Strategize When to announce new products & company events

• Stay Ahead Of Yourself: Build A Content Calendar

Keeping Content Flowing“How The Heck Am I Supposed To Keep Coming Up With Content?”

Become a Social Superhero: Week 2

Basic Content Calendar SetupStep 1: Identify Key Dates For The Coming Months

Become a Social Superhero: Week 2

JAN FEB MAR APR

KEY DATES, PRODUCT LAUNCHES & PARTNERSHIPS

Widget A Launch Valentine’s Day 1st Day of Spring Partnershp w/XYZ

Happy New Year Sponsorship A Widget B Launch Arrival of Product ZXY

Tradeshow 123 President’s Day Partnership w/CDE Tax Day

Outline Key Dates for the coming months, including:• Holidays• Product Launches• Sponsorships / Partnerships• Community Events• Seasonal Changes (Weather, agriculture, etc)• Anything Relevant to your “brand” that you know about ahead of time

Basic Content Calendar Setup

Become a Social Superhero: Week 2

Step 2: Fill In Key Post Ideas For Each Week

JAN FEB MAR APR

KEY DATES, PRODUCT LAUNCHES & PARTNERSHIPS

Widget A Launch Valentine’s Day 1st Day of Spring Partnershp w/XYZ

Happy New Year Sponsorship A Widget B Launch Arrival of Product ZXY

Tradeshow 123 President’s Day Partnership w/CDE Tax Day

Week 1 What’s Your NY Resolution?

… … …

Week 2 Tradeshow 123 info … … …

Week 3 Widget A Launch Announcement

… … …

This example assumes 1 post/week from Key dates. You can always add more lines!

Stay Ahead Of The Game

Become a Social Superhero: Week 2

Plan(Think 3 Months

Ahead)

Review(Monthly)

Revise(Adjust current &

add 1 month)

Step 3: Plan, Review, Revise

Keep It Lively

Become a Social Superhero: Week 2

1

2

34

5

MondayInspirational Topic

TuesdayPull From Content Calendar

WednesdayFun/current event….

ThursdayPull From Content Calendar

FridayConversation Starter (what are you doing w/xxx this weekend?

Step 4: Start Writing!

Content IdeasIdeas, Sources, and More…

Become a Social Superhero: Week 2

• News• Events• New Products• Discussions• Advice• Training• Contests• Humor• Inspiration

Good Content Can Be:• Short & Sweet• Detailed• Single-Topic Series• Contributed by Guest Bloggers!

Write when you are most creative, &/or can make time to do it, then use the scheduling option in your post creation

dashboard to auto-publish based on your content schedule.

Plan AheadWrite when it makes the most sense for YOU

Let folks on Twitter know you’ve published a new post.

Why?• Extend Your Reach• Bring New Readers• Start Discussions in another “room”• Improve your SEO

Become a Social Superhero: Week 2

Extend Your Reach(Enter Your New Friend, Twitter)

1) The Old Fashioned Way: By Hand• Gives you the most control over your message

2) Let FeedBurner Auto Tweet• Helpful when you have pre-scheduled a post

3) The Best of Both Worlds (By Hand + Auto)• Use the Schedule function in your Social Media Dashboard (HootSuite) to MANUALLY SCHEDULE

the post as soon as it is scheduled to publish (or sometime shortly thereafter).

!!! Be sure to use the “permalink” noted in your post creation dashboard (not the URL in the web browser bar!)

Become a Social Superhero: Week 2

Extend Your ReachThree Easy Ways To Post to Twitter

Become a Social Superhero: Week 2

Extend Your ReachDo It More Than Once

The Twitter stream is active & moving quickly, and you want to maximize your exposure:

• Use the “Schedule” option in HootSuite (or your preferred dashboard) to creatively tweet content more than once.

• Don’t overdo it. Be sure this is not the ONLY thing you’re Tweeting!

Be sure to let them know, by adding their Twitter Handle

to your Tweet!

Bring Others Into The ConversationHave You Mentioned Another Tweep in your Blog Post?

Become a Social Superhero: Week 2

Check your analytics on a regular basis.

Items that receive high click counts may be worth posting again!

Analyze & RepeatHot topics are worth reposting…

Become a Social Superhero: Week 2

What are these worth to you?

Time Commitment?Up To You…

Become a Social Superhero: Week 2

When deciding how much time you feel is appropriate, remember:

• Every Blog Post is a new chance to answer a question on Google

• Every Blog Post potentially increases your visibility online

• Every Blog Post is a chance to engage your customers or potential customers

• Every Blog Post is a chance to further solidify your credibility in your given industry/field.

It’s Okay…It’s really ok if you DON’T:

• Keep up with your content schedule every single time– When you miss a post because you are too busy…deep breath, reschedule if you

can, and move on!

• Have perfect grammar or punctuation– The rules have changed…folks are, for the most part, not looking to correct or

criticize. Do your best, if you catch a mistake, go back & fix it. Everything you post can be corrected at any time.

• Have something good to write about– We all have dry spells. Don’t beat yourself up over it. Tomorrow’s a new day!

You’re only human. So is everybody else creating quality Blog Posts…

that’s the point, so don’t beat yourself up over NOT being a superhero sometimes.

Become a Social Superhero: Week 2

RememberBlogging is About Using Your Own Voice

Use this as a guide to get started, then

develop your own style!

Become a Social Superhero: Week 2

Next Session…Facebook = Your Blog “Light”

Week 3:

Using Facebook to further extend

reach and conversations with robust

messaging and conversational tools

Become a Social Superhero: Week 2

Portland, Maine207-332-7418hello@meshmarketing.bizhttp://www.meshmarketing.biz