become an author in 30 days presented to bam november 2013

How to Create a Book in 30 days

Why should you publish a book?

• Books are a business card• Expert Status and Credibility• Networking• Speaking / PR opportunities• Lead Generation

Where do you start?

• What will you write about?

• What is the purpose of your book?

• How will you write your book?

Four ways to write your book

• Write it yourself• Hire a writer• Hybrid• Crowdsource it

Crowdsource it• You don’t have to write it• Multiple people to promote it• Potentially slower• Needs a lot of editing

Write it yourself• You control it• It’s your voice• Least expensive • Usually takes the longest

Hire a writer• Usually the fastest• Potentially better quality• Most expensive

Hybrid• Fast• Moderate expense• Your voice• Your content

Step One Research• Read 3 books on your subject

– Look up the authors for blogs and social media presence

– Sign up for newsletter if they have one• Do a Google search on your subject• Do a Google blog search on your subject• Do a Twitter search on your subject• Look for hot topics in your market

Step Two Planning• Write down a minimum of 15-20 of the

biggest questions about your subject• Take the strongest 10 questions

– Write them on the top of PowerPoint slides

• On each slide write down 10 bullets about the larger question

Step Three – Creating

• Write 250 – 750 words about each bullet

• Or • Record yourself answering the

questions• Have the recording transcribed

Step Four – Editing

• Review all of your content• Do the chapters make sense?• Are they in the right order?• Look for what’s missing

• Write an Intro chapter• Write a closing chapter• Have other people read it and/or• Hire an editor to edit it

Step Five - Formatting• ePUB format

• XML based e-book format• Kindle formatting• Print on Demand

Questions