before you begin, strive to find the answers to these questions… how many hours do you have to...
Post on 29-Jan-2016
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Before you begin, strive to find the answers to these questions…
How many hours do you have to sell and how many customers can you serve in an hour?
What are your total sales/revenue projections?
Is there high demand for your product(s) based upon your research?
How many units do you need to sell to break even?
How will you efficiently meet this demand given # of people in target market, amount of selling time available and product quantity?
What is the profit margin on your product(s)? Will it yield a profit given your fixed expenses (loan, etc.); # of people in target market; amount of selling time available?
Student #1:
Student #2:
Student #3:
Student #4:
MARKET DAY PROPOSAL forTeam/Business
Name
Logo or pic related to business
Team/Business Name LEADERSHIP
ORGANIZATIONAL (ORG) CHART
Identify the roles each group member will be responsible for executing.
SWOT ANALYSIS
• STRENGTHS 1.Strength #12.Strength #2
• WEAKNESS1.Weakness #12.Weakness #2
• OPPORTUNITIES1.Opportunity #12.Opportunity #2
• THREATS1.Threat #12.Threat #2
MARKETING MIX - PRODUCT
PRODUCT
•PEOPLE
• PLACE
• PRICE
• PROMOTION
MARKET DAY – PRODUCT OFFERINGSList the item(s) your group plans to sell during Market Day:
MARKETING MIX – PEOPLE & PLACE
• PRODUCT
PEOPLE
PLACE
•PRICE
•PROMOTION
MARKET DAY TARGET CONSUMER
PROFILE- Name- Description of personality- Age- Gender- Income level- Disposable income level- Values
Insert graphic representation
of your target consumer
(photo, etc.)
RESEARCH
• Describe your target market: – Specifically, where is it located (PLACE)?
• Which segment(s) of your market will you target (PEOPLE)?
• How many people are in your targer market (PEOPLE)?
RESEARCH
PRIMARY SECONDARY
List and describe the primary and secondary methods you used to prove that there is a demand for your product(s) within
your target market
MARKETING MIX - PRICE
• PRODUCT
• PEOPLE
• PLACE
PRICE
• PROMOTION
PRICING STRATEGYExplain your rationale for determining
prices on the items that you plan to sell.
ItemCOGS/Unit
Sales Price/Unit
DESCRIBE Pricing Strategy Used(keystoning, demand-based, etc.)
$ $
$ $
$ $
$ $
MARKETING MIX - PROMOTION
• PRODUCT
• PEOPLE
• PLACE
• PRICE
PROMOTION
MARKET DAY PROMOTIONDescribe the methods you will use to inform your target market about Market Day and include the frequency and duration:
Method #1:
Method #2:
Method #3:
Economics of 1 Unit
Definition of One Unit (1 widget, one shirt, etc.)
Selling Price per Unit $ (A)
COGS Per Unit $ (D)
Other Variable Costs Per Unit(outgoing shipping, packaging, commissions)
$ (E)
Total Variable Costs (D+E) $ (F)
Gross Profit Per Unit (A-F) $ 9
Selling Price Per Unit $ (A)
# of Units Sold (B)
Total Sales (A*B) $ (C)
Less Variable Costs
Total COGS (COGS per unit * B) $ (D)
Other Variable Costs (Other variable costs per unit * B)
$ (E)
Total Variable Costs (D+E) $ (F)
Gross Profit (C-F) $ (G)
Less Fixed Costs
Fixed Costs (market day loan) $ (H)
Other Costs (plastic and paper goods) $ (I)
Total Fixed Costs (H+I) $ (J)
Net Profit (G-J) $
MARKET DAY – ONE DAY INCOME STATEMENT
MARKET DAY START-UP INVESTMENT
ITEM WHERE WILL I BUY THIS? COST
$
$
$
$
$
$
$ ESTIMATED TOTAL START-UP INVESTMENT $
16
Financial Ratio Analysis
Return on Investment (ROI)Net profit ÷ Start-up investment X 100
Return on Sales (ROS)Net Profit ÷ Total Income on Sales X 100
Break-Even Units Fixed Costs ÷ Gross Profit per unit
Thank you for your
consideration of[business name]
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