beige notes

TeamProduct Managers: Cindy Tong & Zach

Leitner

Developers: Doug Tsui, Colbert Tse & Caleb Chen

UX Designer: Linden Rock

If you could change dating…• “I wish people were more truthful

and also more open to hearing the truth.”

• “More honesty and less ghosting”

• “There is a lack of communication between people regarding what they want and value.”

There is poor communication in dating

and this causes

ghosting, lack of

closure and insufficient feedback

Problem

Problem Validation• Surveys & Interviews• Social Media• Dating Apps• Landing Page• Guerilla Marketing

If a person you dated was no longer interested, would you want to know

why?

*280 Respondents Yes!

What would you want them to tell you?

Yes!

Dating Apps & Social Media

80% response rate

Landing Page

www.BeigeNotes.com 360 visitors

Guerilla Marketing

Solution: Beige NotesWhen dating isn’t black or white, we’ll help provide clarity

Solution Validation• Eating the Dog Food• Wizard of Oz • Clickable Prototype• Usability Tests of Web App

Dog Fooding

25% Participation Rate

Wizard of Oz: Anna + Deryk

Anna’s Response

He could always make me laugh. His

hair and aviator sunglasses were so

dreamy. I was crushing on him for a

year before we actually started

talking.

She was beautiful and fun and we seemed to

get along right from the beginning. She laughed at my dumb jokes and had a personality that

intrigued me.

Deryk’s Response

What did you like the most about the person you dated?

Demo of App

Led by Doug Tsui & Colbert Tse

Market Landscape• $2.4 billion dollar

market• 22 million Tinder

matches per day - CNN

• Over 35 million Americans use online dating *

• No direct competition*Pew Research 2015

1st Year Projected Financials

COSTS: Developers: 150k Marketing: 40k UX Designers: 25kLegal: 15k Product Managers/CEO: 0 Customer Support: 0 Rent: 0 Total: $230,000

Revenue Model: Freemium model for 1st year with goal to sell to existing dating app

Future Plans & Next Steps

Thank youwww.BeigeNotes.com