being bangkok magazine issue.52 :
Post on 06-Mar-2016
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Value of Old Nostalgia and Retro marketing were the familiar ideas of the Marketing Man, always used when they needed to sell something old. The old was not just old or out, there was something touch in mind of people who need to recollect something passed. The Marketing Man ordained the meaning of ‘Nostalgia’- a bittersweet emotion; the past is viewed with both sadness and longing and ‘Retro marketing’- using things from yesterday to create new things for today. That was bringing back things to appeal to the nostalgia market, pointing people to the past, evoking of a simpler, happier time and the good feeling. Nowadays, the subset of the Cultural Tourism was using the retro marketing to be the conceptual such as; renovating the old market or built it up to be with the old designed places. The Value of Old has the meaningful.
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